Dori Yona – Wild Business Growth Podcast #327: Closing Your Business, SimpleClosure Co-Founder

Shutting down sucks. That’s the story of this week’s Wild Business Growth podcast guest, Dori Yona. Dori is the Co-Founder & CEO of SimpleClosure. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast platforms, and watch on YouTube.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 327: Dori Yona – Closing Your Business, SimpleClosure Co-Founder

Dori Yona, the Co-Founder & CEO of SimpleClosure, joins the show to share his journey from captaining battleships to making it easy to shut down your business. Hear how to start a unique business, when it makes sense to close your business, how to shut down your business, how to keep going when you’re ready to quit, and The Mexico Whiteboard Story. This episode covers everything from officer training to founder disputes. Here’s a small sample of what you will hear in this episode:

• What’s it like to serve in the IDF
• How many companies shut down every year in the U.S.
• When is closing your business the right decision
• How has Dori grown SimpleClosure
• Where do you get the best tacos in Mexico

Connect with Dori at SimpleClosure.com, on LinkedIn, and on X @DoriYona

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & IDF
  • [0:25] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:38] Connect with Dori at SimpleClosure.com, on LinkedIn, and on X @DoriYona
  • [2:02] Wild Business Closure podcast
  • [2:44] What’s it like to serve in the IDF (Israel Defense Forces)
  • [5:50] Cub Scouts, Boy Scouts
  • [6:42] How did Dori keep going throughout officer training
  • [9:55] Shrinkage

• The SimpleClosure Story
  • [10:34] How do you start a unique business
  • [13:00] How many companies shut down every year in the U.S.
  • [14:55] When is closing your business the right decision
  • [18:16] How do you close your business
  • [20:50] How do you market a unique business
  • [21:54] SimpleClosure.com
  • [23:42] How has Dori grown SimpleClosure
  • [24:25] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Dori
  • [24:27] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [24:28] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Inspiration & Creativity: Mind over Matter
  • [25:16] How do you keep going when you’re ready to quit
  • [26:30] How do you stay motivated
  • [28:35] The Mexico Whiteboard Story
• Rapid-Fire Q&A
  • [32:27] Where do you get the best tacos in Mexico
  • [34:00] What’s the most beautiful part of Israel
  • [34:34] How do you entertain yourself on a long flight
  • [35:28] How good is Dori at Battleship
  • [36:27] Connect with Dori at SimpleClosure.com, on LinkedIn, and on X @DoriYona
  • [37:10] What are Dori’s Final Thoughts
  • [38:40] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [38:48] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Dori
  • [38:51] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [38:53] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [38:54] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [38:55] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Dori Yona on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And close down your businesses together. Until next time, Let your business Run Wild…and Bring on the Bongos!!