Amy Woods – Wild Business Growth Podcast #191: Repurposing Pioneer, Founder of Content 10x

Once you release a longform piece of content into the world, you’re done – right? Not so fast, my friend. This week’s Wild Business Growth Podcast guest, Amy Woods, is a pioneer in the space of content repurposing. Amy is the CEO & Founder of Content 10x. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 191: Amy Woods – Repurposing Pioneer, Founder of Content 10x

Amy Woods, the CEO and Founder of Content 10x, joins the show to share her journey from 13 years in management consulting to starting the first content repurposing agency in the world. Hear how to effectively repurpose your content, refine your services, build your team, learn to juggle, and take your meal prepping to the next level. This episode covers everything from feedback to Charlie Chaplin. Here’s a small sample of what you will hear in this episode:

• What is Amy’s ham analogy
• How do you identify problems and attack them
• What was the first “aha” there was an opportunity for repurposing content
• How do you figure out what services to offer
• The more cringe the merrier
• How do you get your team to perform a high-involvement service
• What’s Amy’s #1 tip on content repurposing
• Turns out “succinct” is not succinct to say

Connect with Amy at Content10x.com and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Management Consulting
  • [0:28] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:38] Connect with Amy at Content10x.com and LinkedIn
  • [2:24] She called it
  • [2:38] What is Amy’s ham analogy
  • [2:55] Amy’s first ever podcast episode
  • [4:22] A Ham Dunk!
  • [4:29] Does repurposed ham still taste good
  • [5:46] What kept Amy at Accenture for 13 years
  • [6:43] Management Consulting
  • [7:24] Clients
  • [7:43] Bank of America, Bank of Ireland, Microsoft
  • [8:58] Dragons’ Den, Shark Tank
  • [10:2] CV (Curriculum Vitae)
  • [10:10] LinkedIn
  • [10:26] How do you identify problems and attack them

• The Content 10x Story & Content Repurposing
  • [13:09] What was the first “aha” there was an opportunity for repurposing content
  • [14:24] Online Business
  • [14:32] Pat Flynn, Amy Porterfield, Gary Vaynerchuk (GaryVee)
  • [15:12] Online Course
  • [15:23] Small Business
  • [15:42] Content Marketing
  • [16:24] Graphic Designer
  • [16:49] Freelancers
  • [17:07] Project Management
  • [17:39] Beautiful
  • [17:57] Entrepreneur
  • [18:08] How do you figure out what services to offer
  • [18:28] It’s true
  • [18:37] Wikipedia
  • [18:48] Chris Ducker on Episode #99 of the Wild Business Growth Podcast
  • [19:16] Masterminds
  • [20:58] The more cringe the merrier
  • [22:12] Congrats/Happy Birthday/Anniversary!
  • [22:36] Festivus
  • [23:16] What’s the biggest change in the company over the past 5 years
  • [26:25] What the heck
  • [26:41] It’s a media medium
  • [27:01] How do you get your team to perform a high-involvement service
  • [27:50] Episodic
  • [28:08] Standard Operating Procedures (SOP)
  • [28:22] ClickUp
  • [28:32] Asana, Basecamp
  • [28:47] Trello
  • [30:42] How do you find the right team for your agency
  • [32:22] Recruitment
  • [33:44] What’s Amy’s favorite form of content repurposing
  • [33:57] Longform Content
  • [34:11] Charlie Chaplin Silent Movies
  • [34:25] Bingo
  • [35:12] Social Media
  • [35:20] YouTube
  • [35:59] Infographics
  • [36:22] Lolol
  • [37:13] Wha-wha-whaaaat?!
  • [37:17] How many pieces of content can you create from 1 podcast episode
  • [39:00] Journalist
  • [39:55] I mean I guess
  • [41:11] Ayayay
  • [41:22] What’s Amy’s #1 tip on content repurposing
  • [41:48] Core Content
  • [42:46] TikTok
  • [43:37] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [44:38] An all-timer
  • [45:55] Creative Marketing
  • [45:04] Dentists
  • [47:40] Turns out “succinct” is not succinct to say
  • [48:00] Ads (Advertisements)
• Rapid-Fire Q&A
  • [48:43] How advanced are college math major equations and formulas
  • [49:47] My long, reasonable math career
  • [49:52] Calculus
  • [50:48] Actuary
  • [51:02] What’s a weird talent Amy has
  • [51:19] How do you learn to juggle
  • [51:46] Manchester, UK
  • [52:05] Knew that was Amy
  • [52:22] Whoops
  • [52:34] What’s an example of Amy being organized & process-y in her personal life
  • [53:33] Macros
  • [53:47] What’s Amy’s favorite place she visited in Asia
  • [54:02] Koh Lipe, Thailand
  • [55:20] Connect with Amy at Content10x.com and LinkedIn
  • [55:49] What are Amy’s Final Thoughts
  • [57:24] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [57:41] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [57:44] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [57:50] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Amy on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And do some math equations with them, for fun. Until next time, Let your business Run Wild…and Bring on the Bongos!!