Marije Vogelzang – Wild Business Growth Podcast #164: Eating Designer, The Dutch Institute of Food & Design

“What is food, really?”

That’s a question you’ve probably never thought of before. This week’s Wild Business Growth Podcast guest, Marije Vogelzang, experiments very deeply into this fascinating subject matter. Marije is the Founder of The Dutch Institute of Food & Design and Head of Studio Living Matter at Design Academy Eindhoven. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 164: Marije Vogelzang – Eating Designer, The Dutch Institute of Food & Design

Marije Vogelzang, the Founder of The Dutch Institute of Food & Design and Head of Studio Living Matter at Design Academy Eindhoven, joins the show to share her journey from wanting to play with food as a kid to playing with food for her career. Hear the most fascinating food design experiments Marije has produced, why our lips are so important to the eating experience, what it’s like eating hairy tofu, how to take notes in the shower, and the most difficult Dutch word to pronounce. This episode covers everything from sharing food to mating shrimp. Here’s a small sample of what you will hear in this episode:

• When did Marije know she wanted to pursue food as a big part of her career
• What is The Dutch Institute of Food & Design
• The Evil Food Genius
• What is Pasta Sauna
• How do participants typically react to Marije’s installations
• Wonky Vegetables
• What’s a surprising fun fact about food
• Alpha Theta Brainwaves

Connect with Marije on Instagram at @Marije_Vogelzang and MarijeVogelzang.NL.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Food
  • [0:33] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] “When I’m Sixty Four” by The Beatles
  • [0:45] Connect with Marije on Instagram at @Marije_Vogelzang and MarijeVogelzang.NL
  • [1:55] What a sad attempt
  • [2:42] What is Eating Design
  • [3:09] Creative Thinking
  • [3:25] Food Network, TLC (The Learning Channel)
  • [3:37] When did Marije first get passionate about food
  • [3:57] Design
  • [5:14] When did Marije know she wanted to pursue food as a big part of her career
  • [6:19] White Funeral Meal
  • [7:11] Is that the first time Marije put together an exhibit about food
• Eating Design & Food Design Experiments
  • [8:15] This is how the segue gets made
  • [8:18] What is The Dutch Institute of Food & Design (DIFD)
  • [8:49] Network
  • [10:12] Packaging
  • [11:13] What is Pasta Sauna
  • [11:19] Garage Band, Punk Rock
  • [11:32] Performa
  • [11:42] Futurist Art Movement, Filippo Tommaso Marinetti, The Manifesto of Futurism by Filippo Tommaso Marinetti
  • [12:48] Dietary Science
  • [15:49] What is Grazing City Scapes
  • [17:19] So awkward
  • [18:54] Legumes, Leeks
  • [19:30] Shoutout our favorite Leeks recipe!
  • [20:20] Podcast
  • [20:28] What is Sharing Dinner
  • [20:54] How cliché
  • [25:25] The Evil Food Genius
  • [26:01] Check out all the installations on Marije’s website
  • [26:04] How do participants typically react to Marije’s installations
  • [27:27] Public Speaking Class, Improv Class
  • [27:42] Comfort Zone
  • [28:09] How does it feel to play with your food for a living
  • [29:10] Huge Living Octopus Guy
  • [30:05] Psychology
  • [30:53] Digital World
  • [31:08] Sustainable
  • [31:23] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [32:27] Creative Marketing
  • [32:31] Wonky Vegetables
  • [33:03] Wonky Vegetable Box
  • [33:11] Consumers
  • [33:27] Marketing
  • [34:00] Social Media
  • [34:08] Jesus in French Toast

• Rapid-Fire Q&A
  • [35:28] Hairy Tofu
  • [35:53] What’s a surprising fun fact about food
  • [38:01] Fun Fact: We did have shrimp tonight
  • [38:33] Alpha Theta Brainwaves
  • [38:35] AquaNotes
  • [38:55] Shower Thoughts
  • [39:04] Meditation
  • [39:30] Shoutout Harry Tofu
  • [40:02] What’s the most difficult Dutch word to pronounce for native English speakers
  • [40:24] No idea
  • [40:51] Connect with Marije on Instagram at @Marije_Vogelzang and MarijeVogelzang.NL
  • [41:14] Google
  • [41:44] What are Marije’s Final Thoughts
  • [43:06] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [43:20] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [43:23] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [43:25] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Marije Vogelzang on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. They will give you food, maybe. Until next time, Let your business Run Wild…and Bring on the Bongos!!