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Episode 345: Goldie Chan – Personal Branding for Introverts, Warm Robots

Goldie Chan, the Founder of Warm Robots and Author of Personal Branding for Introverts, joins the show to share her journey from posting one of the first videos on LinkedIn to becoming The Oprah of LinkedIn and The Queen of Uncool. Hear how to create content for brands & personal brands, how to carve out Off-Brain Time, how to practice Ideal Daydreaming, what sea monkeys actually are, and why Goldie colored her hair green. This episode covers everything from Blue Ocean Strategy to comic books. Here’s a small sample of what you will hear in this episode:

• How did Goldie become a LinkedIn video trailblazer
• Where did the name Warm Robots come from
• How did Goldie win her first clients
• Consisten-C
• Should you put LinkedIn links in the comments

Connect with Goldie on LinkedIn, on Instagram @GoldieCylon, and get her book at GoldieChan.com/Book

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & LinkedIn Videos
  • [0:35] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with Goldie on LinkedIn, on Instagram @GoldieCylon, and get her book at GoldieChan.com/Book
  • [2:37] How did Goldie become a LinkedIn video trailblazer
  • [5:18] The Oprah of LinkedIn or The Queen of Uncool
  • [6:13] Blue Ocean Strategy
  • [6:42] YouTube Channels
  • [8:25] How do you publish videos on a plane
  • [9:14] Terms of Service
  • [9:21] Shoutout, Mom!

• The Warm Robots Story
  • [9:58] Where did the name Warm Robots come from
  • [10:23] Battlestar Galactica, Dwight from The Office
  • [10:42] Follow @GoldieCylon on Instagram
  • [11:16] Booooooo Cold Humans
  • [11:21] How did Goldie start Warm Robots
  • [12:57] Real Selfie
  • [13:48] How did Goldie win her first clients for Warm Robots
  • [14:27] Walking Wikipedia
  • [14:36] LinkedIn Video Stickers
  • [15:38] How has Warm Robots changed over the years
  • [16:44] Adobe, Microsoft
  • [17:08] Shoutout, The Green Room (see picture above)
  • [17:32] What’s the difference in creating content for brands vs. personal brands
  • [17:48] Managing Brand Reputation on LinkedIn Learning
  • [19:26] MaxPodcasting
  • [19:37] Thank you, Goldie!!
  • [20:41] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Goldie
  • [20:42] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [20:43] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
• Personal Branding for Introverts
  • [21:56] What are introverts
  • [24:01] When does Goldie feel most like an introvert
  • [26:04] Meditation
  • [26:20] Goldie’s Long Day LinkedIn Post
  • [27:25] Off-Brain Time
  • [28:13] Touch Grass
  • [28:32] Oxytocin
  • [29:58] Jay Yow Reset Your Ears LinkedIn Post from The James Altucher Show
  • [30:45] How do you do Personal Branding for Introverts
  • [33:10] Consisten-C
  • [33:34] How much of your day should you unplug
  • [33:59] Ideal Daydreaming
  • [36:04] What’s something surprising Goldie learned about introverts
  • [38:20] Homer Simpson Bushes Meme

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [39:31] What’s a Quirk Goldie has
  • [40:15] The Big Bang Theory
  • [40:25] What are sea monkeys or Sea-Monkeys
  • [40:28] Han Solo
  • [40:56] What’s Goldie’s biggest pet peeve
  • [41:35] What’s a Weird Talent she has
  • [41:52] KPop Demon Hunters on Netflix
• Rapid-Fire Q&A
  • [43:04] Why did Goldie color her hair green
  • [44:22] How do you write comics
  • [45:08] Archie Comics, Lore Olympus
  • [45:29] Should you put LinkedIn links in the comments
  • [46:08] Hawk Tuah
  • [46:38] What has Goldie learned as a cancer survivor
  • [46:57] FOMO (Fear Of Missing Out) vs. LOMO (Lack of Missing Out)
  • [48:23] Connect with Goldie on LinkedIn, on Instagram @GoldieCylon, and get her book at GoldieChan.com/Book
  • [49:01] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [49:11] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Goldie
  • [49:14] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [49:19] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [49:24] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [49:29] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Goldie Chan on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And read Personal Branding for Introverts to them in your Dwight Schrute voice. Until next time, Let your business Run Wild…and Bring on the Bongos!!