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Episode 330: Victoria Vaynberg – Nanit CMO & Chief Customer Officer

Victoria Vaynberg, the Chief Marketing & Customer Officer of Nanit, joins the show to share her journey from ESPN, Anheuser-Busch, Resy, and Zola to leading marketing for the smart baby monitor & parenting app. Hear what you can learn working on your dream brands, how to win the trust of parents as a baby brand, how to come up with new product features, how to build a community, and the best business & life lessons from tennis. This episode covers everything from baby monitors to baking. Here’s a small sample of what you will hear in this episode:

• How does Notify work on Resy
• What is Nanit’s marketing strategy
• The Parent Forward Report
• What’s a surprising hobby Victoria has
• Who is Victoria’s tennis idol

Connect with Victoria at Nanit.com and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & ESPN, Anheuser-Busch, Resy, and Zola
  • [0:32] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:45] Connect with Victoria at Nanit.com and on LinkedIn
  • [2:34] What’s it like working at ESPN
  • [3:32] How do you pronounce Anheuser-Busch
  • [3:56] Do you get free beer when you work at Anheuser-Busch
  • [5:23] What’s led to the success of Resy
  • [6:32] How does Notify work on Resy
  • [8:47] How did Victoria help build Zola Baby

• The Nanit Story
  • [11:34] Why did Victoria join Nanit
  • [13:40] WHOOPS
  • [14:45] How do you win the trust of parents as a baby brand
  • [16:40] What is Nanit’s marketing strategy
  • [17:12] Chappell Roan Says All Her Friends With Kids “Are In Hell”
  • [18:38] The Parent Forward Report
  • [20:08] How does Nanit come up with new features
  • [21:59] What’s driven the growth of Nanit
  • [24:08] Nanit on Instagram
  • [24:24] How does Nanit build community
  • [25:44] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Victoria
  • [25:45] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [25:47] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Inspiration & Creativity: Career Path & Hobbies
  • [26:22] How do you decide what brand to work for next
  • [28:08] What’s a surprising hobby Victoria has
  • [29:36] What’s her favorite thing to bake
• Rapid-Fire Q&A
  • [30:41] What’s the best business lesson or life lesson you can learn from tennis
  • [31:38] 2025 French Open Finals
  • [31:51] Who is Victoria’s tennis idol
  • [32:53] Served with Andy Roddick
  • [33:45] What are some podcasts that are hidden gems
  • [34:41] What athletes did Victoria meet at ESPN
  • [35:15] How do you raise twins
  • [36:09] Connect with Victoria at Nanit.com and on LinkedIn
  • [36:54] What are Victoria’s Final Thoughts
  • [37:31] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [37:38] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Victoria
  • [37:41] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [37:44] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [37:46] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [37:48] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Victoria Vaynberg on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And gift them a Nanit. Until next time, Let your business Run Wild…and Bring on the Bongos!!