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Episode 297: Dr. Jason Wersland – Therabody Founder, Theragun Creator

Dr. Jason Wersland, the Founder and Chief Wellness Officer of Therabody, joins the show to share his journey from scary motorcycle accident to creating the world-leading wellness company. Hear how he created the first Theragun, the key decisions that led to the success of Therabody, how to expand your product lines, the athlete he can’t believe he gets to work with, and the song he plays best on piano. This episode covers everything from ATVing in the mountains to the first Theragun prototype. Here’s a small sample of what you will hear in this episode:

• What was the message Dr. Jason’s mom put on his bathroom mirror growing up
• Knee Football
• What is Accommodation
• Pain Gate Theory
• How do the new Theraguns compare to the initial prototype
• 10,000 Hour Rule
• Old Trafford
• Wasatch Mountains

Connect with Dr. Jason at Therabody.com, on Instagram @DrJasonWersland, and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Childhood
  • [0:26] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:35] Connect with Dr. Jason at Therabody.com, on Instagram @DrJasonWersland, and on LinkedIn
  • [2:08] Oh man
  • [2:22] Carmen Sandiego
  • [2:28] What was the message Dr. Jason’s mom put on his bathroom mirror growing up
  • [2:46] What do those words mean to him
  • [4:08] What was it like growing up as 1 of 7 kids
  • [5:09] How were the Thanksgiving football games growing up
  • [5:18] Knee Football
  • [5:43] Boy Scouts of America
  • [5:58] What musical instruments did Dr. Jason play growing up
  • [6:41] You can tune a piano
  • [6:52] Shoutout, Jeff & Knee Hockey!

• The Therabody Story
  • [7:41] What’s the story of Dr. Jason’s motorcycle accident
  • [8:44] CTE (Chronic Traumatic Encephalopathy)
  • [9:04] Crypto.com Arena (Staples Center)
  • [11:04] Concussion
  • [12:38] How did Dr. Jason create the first Theragun
  • [12:54] Necessity is the Mother of Invention
  • [15:18] Vibrating Table for Traction
  • [16:02] What is Accommodation
  • [16:48] Pain Gate Theory
  • [17:26] Vibracussor
  • [18:32] Jigsaw
  • [21:03] Entrepreneur
  • [21:26] How do the new Theraguns compare to the initial prototype
  • [22:02] Theragun PRO Plus
  • [23:13] What’s a key decision Dr. Jason made that led to his success
  • [24:15] Theragun G1, Theragun G2 PRO
  • [25:03] Shoutout the impeccable background noise when talking about noise levels
  • [25:46] Skype, Zoom
  • [26:28] Braun Shaver
  • [28:34] Ben Nazarian
  • [29:08] 10,000 Hour Rule
  • [30:56] Tony Stark
  • [31:30] How did Therabody start to expand their product lines
  • [32:09] Technology (Tech)
  • [32:18] Brian Carberry, RecoveryPump, RecoveryAir
  • [32:52] Spring Training, NFL Combine (National Football League)
  • [33:01] Wave Series Rollers, Wave Duo, Solo
  • [34:32] PowerDot (eStim)
  • [36:12] Networking
  • [37:04] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Dr. Jason
  • [37:05] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [37:06] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Rapid-Fire Q&A
  • [37:28] What’s been the biggest pinch-me moment for Dr. Jason
  • [37:52] Therabody and Manchester United (Man U), Old Trafford
  • [39:24] Cristiano Ronaldo
  • [40:15] Wasatch Mountains, Davis County
  • [40:47] The Man from Snowy River
  • [41:12] Connect with Dr. Jason at Therabody.com, on Instagram @DrJasonWersland, and on LinkedIn
  • [41:28] What are Dr. Jason’s Final Thoughts
  • [42:06] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [42:56] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Dr. Jason
  • [43:05] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [43:07] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [43:10] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [43:15] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Dr. Jason Wersland on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And try out every Therabody product with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!