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		<title>Scott Porter &#8211; Wild Business Growth Podcast #346: San Diablo Artisan Churros, Chief Churro Officer</title>
		<link>https://maxpodcasting.com/scott-porter/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Thu, 16 Oct 2025 08:34:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[foodpreneur]]></category>
		<category><![CDATA[San Diablo Artisan Churros]]></category>
		<category><![CDATA[Scott Porter]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
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					<description><![CDATA[Scott Porter, the Owner, Founder, and Chief Churro Officer of San Diablo Artisan Churros, joins the Wild Business Growth podcast to share his journey from starting an airline to revolutionizing the world of churros.]]></description>
										<content:encoded><![CDATA[
<p>You never know. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast guest, Scott Porter. Scott is the Owner, Founder, and Chief Churro Officer of San Diablo Artisan Churros. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>, and watch on <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 346: Scott Porter – San Diablo Artisan Churros, Chief Churro Officer</h2>



<p>Scott Porter, the Owner, Founder, and Chief Churro Officer of San Diablo Artisan Churros, joins the show to share his journey from starting an airline to revolutionizing the world of churros. Hear how he fell in love with churros, the secret recipe that changed everything, how to come up with new product ideas, how he got Charles Barkley to try his churros, and his 3 dream tacos. This episode covers everything from Cornbelly&#8217;s to <em>Inside the NBA</em>. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Whimsy Works</li><li>Where did the recipe for San Diablo Artisan Churros come from</li><li><em>Napoleon Dynamite</em> and his tots</li><li>High Level Bridge</li><li>Spicy Inferno Itty Bitty Churros</li></ul>



<p>Connect with Scott at <a rel="noreferrer noopener" href="https://sandiablochurros.com/" target="_blank">SanDiabloChurros.com</a>, on <a rel="noreferrer noopener" href="https://www.instagram.com/sandiablochurros/" target="_blank">Instagram</a> &amp; <a rel="noreferrer noopener" href="https://www.tiktok.com/@sandiablochurros" target="_blank">TikTok</a> @SanDiabloChurros, and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/scottcraigporter" target="_blank">LinkedIn</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/scott-porter-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Starting an Airline</strong><ul><li>[0:35] Email me at <a rel="noreferrer noopener" href="mailto:&#109;a&#120;&#64;h&#105;&#112;&#112;&#111;&#100;&#105;r&#101;c&#116;.&#99;om" target="_blank">&#109;ax&#64;ma&#120;&#112;odcas&#116;&#105;&#110;g.&#99;o&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:41] Connect with Scott at <a rel="noreferrer noopener" href="https://sandiablochurros.com/" target="_blank">SanDiabloChurros.com</a>, on <a rel="noreferrer noopener" href="https://www.instagram.com/sandiablochurros/" target="_blank">Instagram</a> &amp; <a rel="noreferrer noopener" href="https://www.tiktok.com/@sandiablochurros" target="_blank">TikTok</a> @SanDiabloChurros, and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/scottcraigporter" target="_blank">LinkedIn</a></li><li>[3:01] How do you start an <a rel="noreferrer noopener" href="https://www.surfair.com/" target="_blank">airline</a> like Scott did with <a href="https://www.surfair.com/" target="_blank" rel="noreferrer noopener">Surf Air</a></li><li>[3:48] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/wadeeyerly" target="_blank">Wade Eyerly</a></li><li>[7:10] <a href="https://en.wikipedia.org/wiki/Richard_Branson" target="_blank" rel="noreferrer noopener">Richard Branson</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter-1024x538.png" alt="SquadShot Scott Porter" class="wp-image-11120" width="710" height="373" srcset="https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter.png 1200w, https://maxpodcasting.com/wp-content/uploads/2025/10/SquadShot-Scott-Porter-500x263@2x.png 1000w" sizes="(max-width: 710px) 100vw, 710px" /><figcaption>Scotty 2 Hotty!</figcaption></figure></div>



<ul><li><strong>The San Diablo Artisan Churros Story</strong><ul><li>[8:31] How did Scott fall in love with churros</li><li>[8:47] <a rel="noreferrer noopener" href="https://www.instagram.com/p/C5ZE_oUgWbK/" target="_blank">Whimsy Works</a></li><li>[10:24] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Coyoac%C3%A1n" target="_blank">Coyoacán</a></li><li>[13:01] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/emilygriffith" target="_blank">Emily Griffith</a> &#8211; <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/emily-griffith-digital-nomad-surfer-chick-founder-of/id1422144338?i=1000425629395" target="_blank"><em>Wild Business Growth</em> podcast #21</a>: Digital Nomad Surfer Chick, Founder of <a rel="noreferrer noopener" href="https://lovelilbucks.com/?srsltid=AfmBOooCHTECjpO2HirgL6z6bOidpAGWrAHNQ5ugGXjEY4B78A704mok" target="_blank">Lil Bucks</a></li><li>[13:24] Keith Alaniz – <a rel="noreferrer noopener" href="https://maxpodcasting.com/keith-alaniz/" target="_blank"><em>Wild Business Growth</em> podcast #243</a>: Saffron Soldier, Co-Founder of <a rel="noreferrer noopener" href="https://www.rumispice.com/" target="_blank">Rumi Spice</a></li><li>[13:53] Where did the recipe for <a rel="noreferrer noopener" href="https://sandiablochurros.com/?srsltid=AfmBOoqIjJLqX9d2dU6-Wpwgk0FpZCMMjnm1IUEQDW38MHRTAkEPfVbN" target="_blank">San Diablo Artisan Churros</a> come from</li><li>[14:10] <a rel="noreferrer noopener" href="http://oteorestaurant.com/about" target="_blank">Chef Sam Oteo</a></li><li>[16:31] <a rel="noreferrer noopener" href="https://cornbellys.com/" target="_blank">Cornbelly&#8217;s</a></li><li>[18:50] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Choux_pastry" target="_blank">Pâte à choux dough</a></li><li>[20:01] What are <a rel="noreferrer noopener" href="https://sandiablochurros.com/products/itty-bitty-churros-2-classic-spicy-snack-packs?srsltid=AfmBOorlPHZUyFY1CCKWuwgo5iuFuD2NUmRITMlzAwu1jKinpjr2topf" target="_blank">Itty Bitty Churros</a></li><li>[20:25] How do you come up with new product ideas</li><li>[22:56] <a rel="noreferrer noopener" href="https://www.yelp.com/biz/beasties-long-beach-2" target="_blank">Beasties</a> &#8211; Long Beach Churro-Fried Banana Split</li><li>[25:10] <a rel="noreferrer noopener" href="https://sandiablochurros.com/collections/churro-making-kits-more/products/filled-take-bake-frozen-churros-dulce-de-leche" target="_blank">Take &amp; Bake Churros</a></li><li>[26:02] <a rel="noreferrer noopener" href="https://www.reddit.com/r/videos/comments/1ebtsly/napoleon_give_me_some_of_your_tots/" target="_blank"><em>Napoleon Dynamite</em> and his tots</a></li><li>[26:32] How did Scott get <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Charles_Barkley" target="_blank">Charles Barkley</a> to <a rel="noreferrer noopener" href="https://www.tiktok.com/@sandiablochurros/video/7203088118151466282" target="_blank">try San Diablo Artisan Churros</a> and shout them out on <em><a rel="noreferrer noopener" href="https://www.tiktok.com/@charlesbarkleysanantonio/video/7216431864075128106" target="_blank">Inside the NBA</a></em></li></ul><ul><li>[29:24] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Scott</li></ul><ul><li>[29:25] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[29:26] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/10/Itty-Bitty-Churros.jpg" alt="Itty Bitty Churros" class="wp-image-11122" width="720" height="528" srcset="https://maxpodcasting.com/wp-content/uploads/2025/10/Itty-Bitty-Churros.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2025/10/Itty-Bitty-Churros-400x293.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2025/10/Itty-Bitty-Churros-768x563.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2025/10/Itty-Bitty-Churros-500x367.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2025/10/Itty-Bitty-Churros-400x293@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2025/10/Itty-Bitty-Churros-500x367@2x.jpg 1000w" sizes="(max-width: 720px) 100vw, 720px" /><figcaption><a href="https://sandiablochurros.com/products/itty-bitty-churros-2-classic-spicy-snack-packs?srsltid=AfmBOoogZjHKjW0rR_FB5kek-YhNH1aP_mwOBW-w_CTIXYiVpDjpXLnd" target="_blank" rel="noreferrer noopener">Itty Bitty Churros</a></figcaption></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[29:58] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0898266/" target="_blank">The Big Bang Theory</a></em></li><li>[30:15] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Lethbridge_Viaduct" target="_blank">High Level Bridge</a> &amp; <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Indian_Battle_Park" target="_blank">Indian Battle Park</a> in <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Lethbridge" target="_blank">Lethbridge</a>, Alberta</li><li>[31:02] What&#8217;s the best part of <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Mexico_City" target="_blank">Mexico City</a></li><li>[32:09] What <a rel="noreferrer noopener" href="https://youtube.com/@searchfortheperfecttaco?si=fY9GjzK5BwyFVlLK" target="_blank">3 tacos</a> would Scott serve for his Masters dinner</li><li>[36:08] <a rel="noreferrer noopener" href="https://sandiablochurros.com/collections/churro-making-kits-more/products/itty-bitty-churros-2-classic-spicy-snack-packs?variant=48884935196949" target="_blank">Spicy Inferno Itty Bitty Churros</a></li><li>[36:30] <a rel="noreferrer noopener" href="https://www.spanishdict.com/translate/arde" target="_blank">Arde</a></li><li>[37:44] Connect with Scott at <a rel="noreferrer noopener" href="https://sandiablochurros.com/" target="_blank">SanDiabloChurros.com</a>, on <a href="https://www.instagram.com/sandiablochurros/" target="_blank" rel="noreferrer noopener">Instagram</a> &amp; <a href="https://www.tiktok.com/@sandiablochurros" target="_blank" rel="noreferrer noopener">TikTok</a> @SanDiabloChurros, and on <a href="https://www.linkedin.com/in/scottcraigporter" target="_blank" rel="noreferrer noopener">LinkedIn</a></li></ul><ul><li>[38:33] What are Scott&#8217;s Final Thoughts</li></ul><ul><li>[39:40] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[39:50] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Scott</li></ul><ul><li>[39:51] Check out the <em>Wild Business Growth</em> podcast<em>&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[39:55]&nbsp;Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[39:56] Save time with your high-quality podcast. Email me at <a href="mailto:ma&#120;&#64;m&#97;&#120;&#112;&#111;dca&#115;&#116;ing&#46;&#99;&#111;m">&#109;&#97;&#120;&#64;max&#112;o&#100;c&#97;sti&#110;g.c&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[40:01] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://maxpodcasting.com/wild-business-growth-podcast/"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Scott Porter - Wild Business Growth Podcast #346: San Diablo Artisan Churros, Chief Churro Officer" class="wp-image-4217" width="519" height="519"/></a></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;ax&#64;&#109;&#97;x&#112;od&#99;a&#115;ti&#110;g&#46;c&#111;&#109;">ma&#120;&#64;max&#112;odc&#97;&#115;ti&#110;&#103;.&#99;om</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Scott Porter on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And send an episode to Charles Barkley, along with some Itty Bity Churros. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
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