• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 356: Ben Lamm – Woolly Mammoth De-Extinction, Colossal Biosciences

Ben Lamm, the Founder & CEO of Colossal Biosciences, joins the show to share his journey from 5 successful exits to creating the company trying to de-extinct the woolly mammoth. Hear how to become a serial entrepreneur, the impact of bringing back woolly mammoths, whether the world is ready for de-extinction, mind-blowing aspects of genetics & DNA, and the other species Ben wants to bring back. This episode covers everything from the dire wolf to artificial wombs. Here’s a small sample of what you will hear in this episode:

• What is mass extinction
• How would woolly mammoths help the environment
• What needs to happen to bring back the woolly mammoth
• Big Hairy Audacious Goals
• What would Ben’s college-aged Accounting-studying self think about present day Ben

Connect with Ben at Colossal.com, on X @Colossal, and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Serial Entrepreneurship
  • [0:28] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with Ben at Colossal.com, on X @Colossal, and on LinkedIn
  • [2:22] How do you have successful exits as an entrepreneur
  • [4:38] How do you become a serial entrepreneur

• The Colossal Biosciences Story
  • [5:32] Betty Brennan – Wild Business Growth podcast #116: Museum Experience Mogul, Founder of Taylor Studios
  • [6:26] What is Colossal Biosciences
  • [6:45] What is mass extinction
  • [9:35] How would woolly mammoths help the environment
  • [11:33] Is the world ready for de-extinction
  • [14:26] How does de-extinction work
  • [18:38] How similar is the dire wolf to the gray wolf
  • [21:28] What needs to happen to bring back the woolly mammoth
  • [23:09] George Church
  • [23:25] Big Hairy Audacious Goals (BHAG)
  • [23:38] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Ben every Friday
  • [23:40] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [23:41] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Rapid-Fire Q&A
  • [23:48] What’s something surprising about genetics & DNA
  • [24:52] What other animals does Ben want to de-extinct
  • [25:31] What would his college-aged Accounting-studying self think about present day Ben
  • [26:07] Connect with Ben at Colossal.com, on X @Colossal, and on LinkedIn
  • [26:25] What are Ben’s Final Thoughts
  • [27:10] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [27:17] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Ben
  • [27:26] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [27:27] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [27:28] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [27:29] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Ben Lamm on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And talk about your favorite Late Pleistocene species with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 240: Eric Roy – Water Optimizer, Founder of Hydroviv

Eric Roy, the Founder and Chief Scientist of Hydroviv, joins the show to share his journey from wanting to help out with the Flint Water Crisis to creating the water filter that customizes to your home’s water. Hear how to study your customers, hire your first employee, make your company acquirable, apply the scientific method to entrepreneurship, and Eric’s adventures in Antarctica. This episode covers everything from water filtration to balancing a baseball bat on your nose. Here’s a small sample of what you will hear in this episode:

• What was the coolest thing Eric did in Antarctica
• How do you get to Antarctica
• Where did the idea for Hydroviv come from
• How does it work
• Is Eric ever able to unplug from being a scientist and entrepreneur
• How do science and entrepreneurship overlap
• A Podcaster Slip
• What’s a city in the U.S. with great water quality

Connect with Eric at Hydroviv.com, LinkedIn, and Instagram @EricRoyPhD.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Antarctica
  • [0:34] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:44] Connect with Eric at Hydroviv.com, LinkedIn, and Instagram @EricRoyPhD
  • [2:24] How does he keep warm when it’s freezing outside
  • [2:41] Very cool
  • [2:50] What is Sensor Science, Engineering, and Informatics (SSEI)
  • [3:21] Data Science
  • [3:38] What keeps Eric excited about science, math, and engineering
  • [4:45] How did he start studying Oceanography
  • [4:52] Colby College
  • [5:04] UMaine (The University of Maine)
  • [5:58] How was Eric’s experience in Antarctica
  • [6:22] Ozone Hole
  • [6:34] How do you not get sunburnt in Antarctica
  • [6:57] What was the coolest thing Eric did in Antarctica
  • [7:09] Robert Falcon Scott, Ernest Shackleton
  • [7:19] Penguin Rookery
  • [7:40] How do you get to Antarctica
  • [7:48] Christchurch, NZ, Royal New Zealand Air Force, McMurdo Station
  • [8:05] C-130 Hercules (aka Herc)
  • [8:49] Delta
  • [9:16] How do you get yourself to stay calm flying to Antarctica

• The Hydroviv Story
  • [10:45] Where did the idea for Hydroviv come from
  • [11:08] Tech (Technology), Product Development
  • [11:29] Flint Water Crisis
  • [13:08] TOMS Shoes
  • [13:54] How do you optimize filters for different areas
  • [14:58] Internet
  • [16:08] Ayayay
  • [16:17] What did Eric learn from ethnographies with Hydroviv customers
  • [16:28] Podcaster Slip
  • [18:16] How does Hydroviv work
  • [20:48] How do you hire your first employee
  • [21:01] Bootstrapping
  • [21:38] Shoutout, Matt (Not Max)
  • [22:34] How did Hydroviv come up with line extensions
  • [24:18] How did Eric make Hydroviv acquirable by Culligan International
  • [25:19] Direct-to-Consumer (DTC), Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV)
  • [26:10] Shark Tank, Ocean’s Eleven
  • [27:34] Recurring Revenue
  • [27:42] Amazon
  • [28:21] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Inspiration & Creativity: Science & Entrepreneurship
  • [29:30] How do science and entrepreneurship overlap
  • [29:44] Scientific Method
  • [30:19] Applied Science
  • [31:53] What else from the science world applies to entrepreneurship
  • [32:19] PhD (Doctor of Philosophy)
  • [33:04] Is Eric ever able to unplug from being a scientist and entrepreneur
  • [34:00] Netflix: Are you still watching?
  • [34:56] When does Eric solve the most problems

• Rapid-Fire Q&A
  • [35:58] What is Eric’s favorite type of puzzle to do
  • [36:38] Will Shortz – Wild Business Growth Podcast #97: The Puzzlemaster, Crossword Editor of The New York Times
  • [37:28] What position did Eric play in baseball
  • [37:39] What’s the biggest difference between college baseball and high school baseball
  • [38:21] What’s a Weird Talent Eric has
  • [39:05] Time Management
  • [39:40] What’s a city in the U.S. with great water quality
  • [41:23] Connect with Eric at Hydroviv.com, LinkedIn, and Instagram @EricRoyPhD
  • [42:04] What are Eric’s Final Thoughts
  • [42:37] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [42:50] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [42:53] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [42:56] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [43:01] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Eric Roy on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And filter some water with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode 127: Riana Lynn – Food Science Entrepreneur, Founder of Journey Food

Riana Lynn, the Founder and CEO of Journey Foods, joins the show to share her journey from Biologist to Serial Entrepreneur building the next generation food platform. Hear how Journey Foods unlocks insights and savings for innovative food companies, why we like food so much, how to avoid burnout, the history of fruit snacks, and her favorite candy from the ‘90s. This episode covers everything from the science behind food to Riana’s tips on entrepreneurship. Here’s a small sample of what you will hear in this episode:

• What makes food so enjoyable
• The outrageous snacks from the ’90s
• What pain points does Journey Foods help with
• Launching a food brand vs. providing a service that helps food brands
• How has Riana been able to grow Journey Foods
• What do you do about Zoom Burnout
• A special G-uest appearance!
• Why was the Travis Scott Meal so successful

Connect with Riana at JourneyFoods.io and on social media at @RianaLynn, @JourneyFoods, and @JourneyFoodsio.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:28] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [0:43] Connect with Riana at JourneyFoods.io and on social media at @RianaLynn, @JourneyFoods, and @JourneyFoodsio
  • [1:23] CEO (Chief Executive Officer)
  • [2:11] Why do we like food so much
  • [2:55] Food Science
  • [3:43] Olfactory Senses, Gastronomy
  • [3:56] Foodporn
  • [4:52] What made Riana stick to food from a business sense
  • [5:30] Food Systems
  • [5:42] Graduate School
  • [6:00] Hyde Park, The University of Chicago, Food Desert
  • [6:20] Genetics
  • [6:27] Riana’s first food company
  • [7:00] Celiac Disease, Gluten
  • [7:26] Gushers, Twinkies, Uncrustables, Flamin’ Hot Cheetos
  • [8:07] The best way to eat Gushers
  • [8:47] Purple Ketchup
• The Journey Foods Story
  • [11:08] Where did the idea for Journey Foods come from
  • [11:22] Supply Chain
  • [11:32] Google, Venture Capital
  • [11:48] Founders, Engineers, Silicon Valley
  • [12:05] FinTech (Financial Technology), Food Delivery, eCommerce
  • [12:22] B2B Software (Business-to-Business), Logistics
  • [12:42] Customers
  • [12:58] Packaged Food Industry
  • [13:15] Skittles
  • [13:22] The history of fruit snacks
  • [13:50] Charlie and the Chocolate Factory
  • [14:41] Procurement
  • [15:10] How does Journey Foods manage millions of data points
  • [15:40] Portfolio Management
  • [15:42] Retail, Packaging
  • [16:28] Data Engineers
  • [17:46] Feedback Loop
  • [17:52] What do Journey Foods customers enjoy the most about their offering
  • [18:39] Google Sign In, Zoom, Gmail Calendar, Slack
  • [19:00] OREO
  • [19:12] API (Application Programming Interface)
  • [19:28] Product Manager, Marketer
  • [19:42] Plant-Based
  • [20:38] Gluten-Free OREOs
  • [21:03] What pain points does Journey Foods help with
  • [21:13] CPG (Consumer Packaged Goods)
  • [22:43] FDA (Food and Drug Administration)
  • [23:17] Consulting, Advising
  • [23:30] How has Riana’s experience been helping food companies vs. launching her own food brands
  • [24:40] Marketing
  • [24:49] Gut Health, Collagen
  • [25:17] Consumers
  • [25:40] Buying Power
  • [26:48] How has Riana been able to grow Journey Foods
  • [27:05] Operations (Ops)
  • [27:17] Social Media Metrics
  • [27:29] Business Analytics, Value Chain
  • [27:39] Business Intelligence, Machine Learning
  • [28:12] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity
  • [28:37] How do Riana and team stay creative and come up with new solutions for customers
  • [29:12] Journey Foods Blog
  • [29:28] Miro
  • [30:08] Twitter, Product Hunt
  • [30:17] Website Header, PDF (Portable Document Format)
  • [30:27] Dribbble
  • [30:32] Designers, UX (User Experience)
  • [31:00] Does Riana set time in her calendar for inspiration
  • [31:19] Meditation, Health and Wellness
  • [32:03] Riana’s Panel in Singapore
  • [32:26] Spotify
  • [33:04] Zoom Burnout
  • [33:11] Journey Foods Team
  • [33:40] Invoicing
  • [34:14] Hustle Culture
  • [34:39] Special G-uest appearance!
• Wild Business Shoutout of the Week
  • [36:06] Creative Marketing
  • [36:10] My #SpotifyWrapped from 2018
  • [36:32] Travis Scott Meal from McDonald’s
  • [36:42] Apple Music
  • [38:20] Business Metrics
  • [38:23] Beyoncé and Adidas
  • [39:32] Gen Z (Generation Z), Millennials
  • [40:06] Quarter Pounder with Cheese
  • [40:21] Travis Scott Fortnite
  • [40:23] Virtual Conferences, Virtual Concerts
  • [41:03] Burger King Impossible Whopper
• Rapid-Fire Q&A
  • [41:31] What was Riana’s favorite candy growing up
  • [41:42] Almond Joy, Jelly Belly, Hot Tamales
  • [41:58] What is Riana’s favorite part of living in Austin, TX
  • [42:31] Food Trucks
  • [42:51] What are Riana’s quirks
  • [43:52] How do you be a good Adjunct Professor
  • [45:13] Connect with Riana at JourneyFoods.io and on social media at @RianaLynn, @JourneyFoods, and @JourneyFoodsio
  • [46:02] What are Riana’s final thoughts
  • [46:08] Alright, Alright, Alright
  • [46:18] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [46:22] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [46:26] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [46:32] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Riana Lynn on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!