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Episode 263: Risa Barash – Comedian Turned Entrepreneur, Fairy Tales Hair Care and TBH Kids

Risa Barash, the Co-Founder and CEO of Fairy Tales Hair Care and TBH Kids, joins the show to share her journey from the late night stand-up comedy circuit to serial entrepreneurship for kids and tweens. Hear the comedy lessons that apply to business, how to set up your online marketplace, launch multiple brands without cannibalization, change your everyday schedule, and the best comedy club in NYC. This episode covers everything from Ray Romano to customer service. Here’s a small sample of what you will hear in this episode:

• What was Risa’s comedy routine and style
• How do you write funny content
• When did Fairy Tales Hair Care start gaining momentum
• How do you find your target customer
• What role did lice play in Risa’s success
• How do you get yourself to do something scary
• What does witchy mean
• Musky & Sweet: The Risa Barash Story

Connect with Risa at FairyTalesHairCare.com and TBHKids.com.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Comedy
  • [0:28] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:38] Connect with Risa at FairyTalesHairCare.com and TBHKids.com
  • [2:22] Geez
  • [2:45] What was Risa’s comedy routine and style
  • [3:06] Max!!
  • [4:51] What was Risa’s favorite night doing stand-up
  • [5:05] Tysons Corner, VA
  • [5:51] What was Risa’s pre-stage routine
  • [6:15] “I Am Woman” by Helen Reddy
  • [6:35] Oh no
  • [7:13] How do you write funny content

• The Fairy Tales Hair Care & TBH Kids Stories
  • [9:10] How did Risa pivot to the hair care space
  • [9:19] Knew it
  • [9:34] Murphy Brown
  • [10:00] Gotham Comedy Club
  • [10:27] Fairy Tales/Hair Fantasies
  • [10:44] Five Towns
  • [10:52] Friends, Seinfeld
  • [11:07] Podcasts
  • [12:02] When did Fairy Tales Hair Care start getting momentum
  • [12:27] Trade Shows
  • [12:35] Internet
  • [13:12] Word-of-Mouth Marketing (WOM)
  • [14:09] How do you find your target customer
  • [15:02] How do you set up your online marketplace
  • [15:14] Tech (Technology)
  • [16:10] Poindexter
  • [16:50] Shoutout, Aunt Risa!
  • [17:12] What role did lice play in Risa’s success
  • [17:28] Rosemary Repel
  • [18:29] Chlorine
  • [18:54] Target
  • [19:07] CLE
  • [19:33] Necessity is the mother of invention
  • [19:46] Social Media
  • [20:17] How do you provide great customer service
  • [21:00] Tangle Tamer, Keratine
  • [22:00] AI (Artificial Intelligence), R2-D2, Star Wars
  • [22:21] Where did TBH Kids come from
  • [24:14] How do you launch multiple brands without cannibalization
  • [25:09] How do you stay in business for multiple decades
  • [25:51] Curly-Q, Daily Cleanse
  • [26:30] Parabens, Sulfates, Millennial Moms
  • [27:00] Expo West, Shoutout, Abbie!
  • [27:39] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
  • [27:41] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Inspiration & Creativity
  • [28:17] What lessons from comedy apply to entrepreneurship
  • [29:37] How do you get yourself to do something scary
  • [30:04] Walmart
  • [30:51] The Pinch-Off
  • [31:27] How do you adjust back from a late night schedule
  • [31:37] Night Owl
  • [32:48] How do you be and stay creative
  • [33:05] Work-Life Balance
  • [33:26] Helicopter Mom
  • [34:49] What does Risa look for in applicants

• The Unusual
  • [36:37] What’s a Weird Talent Risa has
  • [37:01] “Shuffle Off to Buffalo” from 42nd Street
  • [37:09] What’s a quirk Risa has
  • [37:32] What does witchy mean
  • [38:48] What’s a pet peeve Risa has
• Rapid-Fire Q&A
  • [39:39] Ray Romano
  • [39:52] What is Risa’s dream fragrance
  • [40:12] Musky & Sweet: The Risa Barash Story
  • [40:24] What is her story involving Rosie O’Donnell
  • [42:22] Hell’s Kitchen, Amsterdam Avenue (Tenth Avenue)
  • [42:38] Carolines on Broadway, Comedy Cellar
  • [43:12] Bert Kreischer, Pete Davidson, Curb Your Enthusiasm, JB Smoove
  • [43:50] Shoutout, Max, Maxine, and Maxwell!
  • [44:34] Connect with Risa at FairyTalesHairCare.com and TBHKids.com
  • [45:21] What are Risa’s Final Thoughts (with a cameo)
  • [46:21] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [46:40] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [46:43] Connect with me on Instagram, Twitter (aka X), and LinkedIn @MaxBranstetter
  • [46:46] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [46:53] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Risa Barash on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And have a one-liner-off with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!