Nick Childs – MaxPodcasting https://maxpodcasting.com Save time with your high-quality podcast Wed, 22 Dec 2021 16:07:44 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.18 https://maxpodcasting.com/wp-content/uploads/2020/12/cropped-MaxPodcasting_favicon_gold-32x32.png Nick Childs – MaxPodcasting https://maxpodcasting.com 32 32 Nick Childs – Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT https://maxpodcasting.com/nick-childs/ Wed, 22 Dec 2021 11:07:24 +0000 https://maxpodcasting.com/?p=5161 Imagine strapping some sensors to a consumer’s fingers and being able to tell the exact points they found exciting or boring in a commercial. That’s gotta be from the future, right? It’s also from the present thanks to this week’s Wild Business Growth Podcast guest, Nick Childs. Nick is the Co-Founder and Chief Creative Officer of DIRT. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 175: Nick Childs – Creative Neuroscience, Co-Founder of DIRT

Nick Childs, the Co-Founder and Chief Creative Officer of DIRT, joins the show to share his journey from creating Super Bowl ads to measuring the neuroscientific reactions of consumers. Hear how DIRT uses biometric sensors to measure consumer reactions to ads, the Galvanic Skin Response, secret to pulling off a great Super Bowl ad, best part of film festivals, and story behind the E-Trade baby. This episode covers everything from jealousy to Cannes Lions. Here’s a small sample of what you will hear in this episode:

  • What is the secret to pulling off a great Super Bowl ad
  • How do you help clients to stay open with ideas
  • What are DIRT’s sensors actually measuring
  • How are they weaving neuroscience into DIRT
  • What is the Galvanic Skin Response
  • Tribeca & Sundance
  • What’s the best way clients can apply the insights from DIRT
  • Fun facts of being 6’6″

Connect with Nick at WeAreDIRT.com and on Twitter at @NickChilds.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

Nick Childs - Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT
Nick has an excellent book collection
Nick Childs - Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT
Nick Childs - Wild Business Growth Podcast #175: Creative Neuroscience, Co-Founder of DIRT

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Nick Childs on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And watch the E*TRADE baby for old times’ sake. Until next time, Let your business Run Wild…and Bring on the Bongos!!

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