• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 183: Gerry Moran – Social Media Beercationer, Founder of Marketingthink

Gerry Moran, the Founder and Principal of Marketingthink, joins the show to share his journey from hanging with The Sopranos cast to leading social media and content strategy for some of the biggest brands in the world. Hear how to create a great social media strategy, focus on delivering value, spark conversation, Gerry’s corniest dad joke, and the Beer Crawl of Rapid-Fire Q&A. This episode covers everything from Bobby Bacala to chocolate peanut butter brews. Here’s a small sample of what you will hear in this episode:

• What did Gerry take away from his years at HBO
• How do you create a great social media strategy
• Alliteration on alliteration on alliteration
• How do you get your team on board with your social media strategy as a small business owner
• What’s something about storytelling Gerry wishes he knew when he started posting on social media
• How do you focus on delivering value on social media
• When did Gerry’s Springsteen fandom start
• What’s his favorite beer town in the world

Connect with Gerry on LinkedIn, Twitter, and Marketingthink.com.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & HBO
  • [0:29] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:40] Connect with Gerry on LinkedIn, Twitter, and Marketingthink.com
  • [1:54] Jerry Seinfeld
  • [2:06] Marketing, Social Media
  • [2:15] Seinfeld
  • [2:51] What did Gerry take away from his years at HBO
  • [2:02] Bobby Bacala, Silvio, Springsteen
  • [3:13] How did Gerry get into that world in the first place
  • [3:32] Steve Schirripa, Blue Bloods
  • [3:50] The Rolling Stones, 40 Licks Tour, Four Seasons
  • [4:08] Steven Van Zandt
  • [4:20] Susan Sarandon, Tim Robbins
  • [4:28] The Sopranos, Artie Bucco, Johnny Sack, Bubbles (Bubs), The Wire
  • [5:18] What was the atmosphere like around early HBO hits
  • [5:33] Startup
  • [6:07] Direct Response TV, Direct Mail
  • [6:19] Comcast, Charter Communications
  • [6:44] What is Gerry most proud about as a marketer from his time at HBO
  • [7:04] Client, B2B (Business-to-Business), B2C (Business-to-Consumer)
• Social Media Strategy
  • [8:17] SAP, IKEA, Kodak
  • [8:28] What lesson from selling copiers sticks with Gerry to this day
  • [8:39] Cold Calling
  • [9:12] Proposal
  • [9:50] Gerry the Social Media Savant
  • [10:20] How do you create a great social media strategy
  • [10:32] Consultant
  • [11:13] Cognizant
  • [12:19] KPIs (Key Performance Indicators)
  • [12:46] Impressions, CPM (Cost Per Thousand)
  • [13:03] ROI (Return On Investment)
  • [13:29] Scare me, Gerry!
  • [13:45] How do you nail your operating model
  • [14:04] SMART Goals
  • [14:42] CEO (Chief Executive Officer), Salesperson
  • [14:53] Alliteration on alliteration on alliteration
  • [15:12] How do you get your team on board with your social media strategy as a small business owner
  • [15:52] Aha!
  • [17:37] Marketing Automation
  • [18:03] What’s something about storytelling Gerry wishes he knew when he started posting on social media
  • [18:58] Supply Chain
  • [19:12] Surprise & Delight
  • [19:35] Podcasting Tips
  • [20:03] How do you focus on delivering value on social media
  • [20:26] Impostor Syndrome
  • [20:38] LinkedIn
  • [21:08] Bazinga
  • [22:29] Twitter
  • [22:42] How do you spark conversation on social media
  • [23:01] LinkedIn Polls, Twitter Polls
  • [23:20] Infographic
  • [23:48] What is the #1 one-line word of advice in Gerry’s social media career
  • [24:15] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [25:20] When did Gerry’s Springsteen fandom start
  • [25:31] Darkness on the Edge of Town
  • [25:36] What has kept Gerry a huge Springsteenhead
  • [25:53] St. Bonaventure
  • [26:09] “Thunder Road” by Bruce Springsteen
  • [26:18] What’s Gerry’s favorite Springsteen song
  • [26:27] “She’s the One” by Bruce Springsteen
  • [26:39] How can you be and stay creative
  • [26:58] WIRED, Fast Company
  • [27:47] How do you go back through old notes
  • [28:04] Evernote, Mac
  • [28:28] Did Gerry have a way of noting his most valuable notes
• Wild Business Shoutout of the Week
  • [29:06] Creative Marketing
  • [29:14] “Mom’s Car” by Chevy
  • [30:14] User-Generated Content (UGC)
  • [31:05] Super Bowl Commercials
  • [31:22] Advertising
  • [31:33] How do you pull off tear-jerking ads
  • [31:46] Chevy (Chevrolet)

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [33:23] What’s Gerry’s biggest pet peeve
  • [33:53] USAA Turn Signal Commercial
  • [34:45] What’s a quirk Gerry has
  • [35:00] Dad Jokes
  • [35:19] Tampa Bay Buccaneers
  • [35:32] Oh man
  • [35:52] So corny
  • [35:55] TB12 Method
  • [36:02] What’s a weird talent Gerry has
• Rapid-Fire Q&A: Beer Edition
  • [37:30] Other Half Double IPA
  • [38:01] Tree House
  • [38:33] Walking Tree
  • [39:00] MadTree
  • [39:10] Asheville, NC, Portland, ME
  • [39:54] Dogfish Head World Wide Stout Aged
  • [40:38] Peanut Butter Chocolate Stout
  • [40:58] Crunch Berries Beer
  • [41:49] Connect with Gerry on LinkedIn, Twitter, and Marketingthink.com
  • [42:15] What are Gerry’s Final Thoughts
  • [42:41] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you dare
  • [42:58] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [43:01] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [43:03] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Gerry Moran on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And have a couple teds if that’s your thing. Until next time, Let your business Run Wild…and Bring on the Bongos!!