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Episode 186: Mandy McEwen – Confident Conversationist, Founder of Mod Girl Marketing

Mandy McEwen, the Founder & CEO of Mod Girl Marketing, joins the show to share her journey from realizing she didn’t want to work for anyone else to building her award-winning online marketing agency. Hear how to increase revenue, drive referrals, start conversations online in a non-slimy way, appreciate each day, and the most fascinating thing about outer space. This episode covers everything from being your own boss to cooking all sorts of things. Here’s a small sample of what you will hear in this episode:

• Will Mandy get to see the Northern Lights on her trip
• What made her want to start her own agency
• That time I joined Facebook
• How did Mandy have the confidence and know-how to get people ranked on page 1 of Google
• What’s a decision she made that increased revenue
• How did she decide what areas to hire people for
• The Millisecond Outside Theory
• What’s the coolest thing to do in Santiago de Compostela

Connect with Mandy at ModGirlMarketing.com and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Spanish in Spain
  • [0:34] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Mandy at ModGirlMarketing.com and LinkedIn
  • [1:47] Shoutout alliteration
  • [2:04] Social Media, Mod Girl Marketing
  • [2:51] Can we do this interview in Spanish
  • [3:06] How did Mandy decide to study Spanish Language & Literature in college
  • [3:47] Bilingual School Psychologist, Psych (Psychology)
  • [4:09] Little Tikes
  • [4:33] Fjords
  • [4:42] Will Mandy get to see the Northern Lights on her trip
  • [4:53] Astrology
  • [5:16] Has Mandy done research on how to sleep when the sun never goes down
  • [5:45] What’s something Mandy learned from her time studying abroad
  • [5:51] Santiago de Compostela, Galicia
  • [6:18] University of Kansas (KU)
• The Mod Girl Marketing Story & Organic Online Marketing
  • [7:44] Checkmate
  • [8:08] Spanish Marketing Agency
  • [8:18] Mod Agency Insiders Facebook Group
  • [8:34] What made Mandy want to start her own agency
  • [8:43] GRE (Graduate Record Examinations), Graduate School (Grad School)
  • [9:06] Sales, Home Improvement
  • [9:38] How to make money online
  • [9:47] Google
  • [10:00] HTML (HyperText Markup Language)
  • [10:05] SEO (Search Engine Optimization), PPC (Pay-Per-Click)
  • [10:12] That time I joined Facebook
  • [10:27] Instagram
  • [10:55] WordPress
  • [10:56] Affiliate Marketing
  • [11:08] ClickBank
  • [11:38] Web Design
  • [12:05] Overland Park, KS
  • [12:24] So serious
  • [13:12] Word of Mouth
  • [14:13] How did Mandy have the confidence and know-how to get people ranked on page 1 of Google
  • [14:43] Yelp, Google Maps
  • [15:29] What drove those referrals
  • [15:41] Podcast
  • [16:27] Clients
  • [16:39] Geeeeez
  • [16:46] What’s a decision Mandy made that increased revenue
  • [17:02] Fiverr
  • [17:14] MaxPodcasting
  • [18:03] Blogs
  • [18:21] Outsourcing, Whitelabeling, Backlinking
  • [18:42] Marketing
  • [18:53] Retainer
  • [19:46] How did Mandy decide what areas to hire people for
  • [19:54] Project Manager, Account Manager
  • [20:37] Entrepreneur
  • [20:42] Content
  • [20:47] The Amanda Show
  • [21:26] Did Mandy have enough revenue when she made her first full-time hire
  • [21:37] Contractors
  • [22:15] Salary
  • [22:37] Payroll, Taxes
  • [23:22] Freelancers
  • [24:04] Totally talking over my words I talked
  • [24:34] What else was instrumental in growing Mod Girl Marketing over the years
  • [26:23] Margins
  • [26:53] ADD (Attention-Deficit Disorder)
  • [27:26] LinkedIn
  • [27:47] Influencers
  • [28:02] FOMO (Fear of Missing Out)
  • [28:46] Mentor
  • [29:09] Facebook Ads, Google Ads
  • [29:16] You never know
  • [30:10] What services is Mandy most passionate about
  • [30:26] B2B (Business-to-Business)
  • [31:07] Hmmm
  • [32:04] Sales Teams
  • [32:50] Email
  • [33:02] What’s Mandy’s favorite way to start conversations online in a non-slimy way
  • [34:28] Credit Card, Social Security
  • [34:58] Flattered!
  • [35:10] Prospecting
  • [35:22] Don’t Be Weird (kinda)
  • [35:34] DigitalMarketer
  • [35:39] Will Ferrell, Elf, Step Brothers
  • [36:13] Old School, Anchorman
  • [36:51] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [37:47] What does Mandy do to stay relaxed as a business owner
  • [38:05] Meditation, Gratitude
  • [41:21] The Millisecond Outside Theory
  • [41:36] Icelandic 10K
  • [42:24] How much time does Mandy spend thinking about things she’s grateful for (gratitudeful)
  • [42:43] Shoutout Jody!

• Rapid-Fire Q&A
  • [43:26] Messed that one up
  • [43:56] What’s the coolest thing to do in Santiago de Compostela
  • [44:08] Santiago de Compostela Cathedral, Camino de Santiago (Pilgrimage)
  • [44:39] What’s a weird talent Mandy has
  • [45:02] What does she like to cook
  • [45:18] Mandy’s Masterpieces aka “Chef on the Fly”
  • [45:27] YouTube
  • [45:45] Allen Fieldhouse
  • [45:49] How does Mandy feel about the Rock Chalk, Jayhawk chant
  • [46:52] What does she find most fascinating about space and the universe
  • [47:27] Shoutout the skylight!
  • [48:25] Connect with Mandy at ModGirlMarketing.com and LinkedIn
  • [49:03] What are Mandy’s Final Thoughts
  • [50:06] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [50:19] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [50:21] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [50:23] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Mandy McEwen on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And learn Spanish with them ASAP so you can talk about the podcast in Spanish. Until next time, Let your business Run Wild…and Bring on the Bongos!!