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Episode 338: Harry Morton – Podcast Production Visionary, Lower Street

Harry Morton, the Founder & CEO of Lower Street, joins the show to share his journey from getting fired for losing audio files to building the podcast production agency for top brands with a team of over 30 people. Hear how to start a podcast production agency, how to win big brands as clients, how to grow your podcast, how to start a successful video podcast, and what podcasts will look like in 100 years. This episode covers everything from podcasting tips to underpants. Here’s a small sample of what you will hear in this episode:

• What do you learn in an Audio Engineering course
• How did Harry decide to start a podcast production agency
• What are the most important roles in podcast production
• Is podcast discoverability easier on YouTube than the traditional podcast platforms
• What are the names of Harry’s cows

Connect with Harry at LowerStreet.co, on LinkedIn, and on X @PodcastHarry

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Studying Audio Engineering
  • [0:29] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:37] Connect with Harry at LowerStreet.co, on LinkedIn, and on X @PodcastHarry
  • [2:40] Should I Do a Branded Podcast? with Harry Morton, Lower Street on Strategic Counsel by ForthRight Business
  • [2:55] Podcast Movement 2023 in Denver
  • [4:23] What do you learn in an Audio Engineering course
  • [5:38] What class project stayed with Harry to this day
  • [6:28] Has he always been a dreamer

• The Lower Street Story
  • [7:08] How did Harry decide to start a podcast production agency
  • [10:48] Funny Domestos Commercials
  • [11:29] How did Harry turn his podcast production idea into a business
  • [11:37] What’s a Sole Trader (not Soul Traitor)
  • [12:38] PepsiCo, Booking.com, Moneywise with Sam Parr
  • [13:04] How do you create momentum with your business
  • [17:22] How do you win big brands as clients
  • [18:58] How much did Harry polish his British accent
  • [19:28] How do you afford to hire more employees
  • [20:53] COO Adam Bender
  • [22:19] How do you delegate tasks to your team
  • [23:08] Tom Casano – Wild Business Growth podcast #9: World’s Best SEO Expert, Founder of Sure Oak
  • [24:17] What are the most important roles in podcast production
  • [25:58] Production Manager Elizabeth Amos
  • [27:45] What’s driven the growth of Lower Street
  • [29:44] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Harry
  • [29:45] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [29:47] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Podcasting Tips & Podcasting Trends
  • [30:40] How do you start a successful podcast
  • [34:10] How do you grow your podcast
  • [38:15] How do you start a video podcast
  • [41:30] How Rich Is ‘Rich Enough’ to Fly Private? on Moneywise
  • [43:00] Is podcast discoverability easier on YouTube than the traditional podcast platforms
• Rapid-Fire Q&A
  • [44:45] The Ricky Gervais Podcast
  • [44:52] What are the names of Harry’s cows
  • [45:05] How do you see a business impact with your podcast
  • [45:38] What will podcasts look like in the year 2125
  • [46:58] Connect with Harry at LowerStreet.co, on LinkedIn, and on X @PodcastHarry
  • [47:20] What are Harry’s Final Thoughts
  • [48:14] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [48:24] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Harry
  • [48:29] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [48:32] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [48:34] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [48:40] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Harry Morton on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And listen to a podcast with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!