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Episode 249: Tripp and Lee Phillips – Brick Binders, Inventors of Le-Glue

Tripp and Lee Phillips, the son-father duo behind Le-Glue, join the show to share their story from class project to setting records on Shark Tank. Hear how to turn your idea into a real product, think of creative marketing strategies, prepare for the biggest pitch of your life, find production efficiencies, and Tripp’s favorite LEGO creation. This episode covers everything from Le-Glue Man to Mr. Wonderful. Here’s a small sample of what you will hear in this episode:

• What got Tripp interested in inventing
• How important was it to get Le-Glue patented
• Where did the idea for Le-Glue come from
• What were the first steps in turning Le-Glue into a real product
• How did Tripp get on Shark Tank
• Who works on what with Le-Glue
• Georgia Football
• A LEGO Lamborghini

Connect with Tripp and Lee at Le-Glue.com and Instagram, X, and Facebook @LeGlue4You.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Inventing
  • [0:38] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:48] Connect with Tripp and Lee at Le-Glue.com and Instagram, X, and Facebook @LeGlue4You
  • [2:10] Abbott and Costello
  • [2:41] What got Tripp interested in inventing
  • [3:41] What has Lee invented
  • [4:02] Patent
  • [4:16] Snuggie
  • [5:30] How important was it to get Le-Glue patented

• The Le-Glue Story
  • [6:51] LEGO, Mega Bloks, Post-it Notes
  • [6:32] Gorilla Glue
  • [6:46] Where did the idea for Le-Glue come from
  • [7:33] Whos knows
  • [7:55] What were the first steps in turning Le-Glue into a real product
  • [8:09] International Torrance Legacy Creativity Awards
  • [9:02] Come on, Lee!
  • [9:17] Amazon
  • [9:45] How many iterations of Le-Glue were there
  • [10:03] 3M, DuPont
  • [11:20] Who doesn’t like breaking stuff
  • [11:54] How did Tripp and Lee start marketing Le-Glue
  • [12:38] How did Tripp come up with the idea for Le-Glue Man
  • [13:14] Social Media
  • [13:28] The Lego Movie, The Lego Batman Movie
  • [13:51] Lori Greiner, Kragle
  • [14:21] Were Tripp and his sister Allee the youngest people to be on Shark Tank
  • [14:48] How did Tripp get on Shark Tank
  • [15:31] Truist Park aka SunTrust Park
  • [16:39] Fortnite
  • [17:10] Was Tripp nervous filming Shark Tank
  • [17:57] M&M’S
  • [18:23] How does Shark Tank filming compare vs. expectations
  • [19:32] Kevin O’Leary aka Mr. Wonderful
  • [19:52] What was going through Lee’s mind seeing his kids on Shark Tank
  • [21:57] So excited to speak at Podcast Movement 2023! It’s August 21-24 in Denver. Learn more at PodcastMovement.com
  • [21:58] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity

• Inspiration & Creativity: People, Hobbies, and Resources
  • [22:47] Who works on what with Le-Glue
  • [24:02] Junior Achievement (JA) of Georgia, Bob Shaw
  • [25:31] How do you build your business while handling everything else in your life
• Rapid-Fire Q&A
  • [28:31] AT-AT, TIE Fighter
  • [29:07] Alabama Golf Team, PGA (Professional Golfers’ Association)
  • [29:48] Georgia Football
  • [30:01] Scrub Daddy, Ring, Jamie Siminoff
  • [30:27] What’s the biggest thing that’s changed for Tripp since going on Shark Tank
  • [31:41] LEGO Lamborghini in Paris
  • [32:46] Connect with Tripp and Lee at Le-Glue.com and Instagram, X, and Facebook @LeGlue4You
  • [33:23] What are Tripp’s Final Thoughts
  • [34:18] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [34:36] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [34:38] Connect with me on Instagram, Twitter (aka X), and LinkedIn @MaxBranstetter
  • [34:40] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [34:45] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Tripp and Lee Phillips on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And be the Le-Glue guys of whatever team you’re on. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #114: Lars Silberbauer – Leading LEGO to Social Media Stardom

This episode is dedicated to Grandma Barb. Lars Silberbauer, the Digital Marketing Leader, joins the show to share his journey leading LEGO from zero social media presence to the top brand on social media. Hear how he got LEGO to embrace social media, they got their first million fans, how to stay playful, discover new gadgets, and his favorite LEGO set. This episode covers everything from his memories at LEGO to his favorite new tech. Here’s a small sample of what you will hear in this episode:

• Did Lars always aspire to work at LEGO
• His proudest moment at LEGO
• How he got LEGO executives to commit to social media
• What instruments does he know how to play
• Why is the TikTok watermark brilliant branding
• How did LEGO get millions of fans and followers on social media
• What are Lars’s favorite hobbies
• What was his favorite part of living in Copenhagen

Connect with Lars on social media at @LarsSilberbauer, LarsSilberbauer.com, and WAVE7.org.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

• Intro & LEGO Social Media
  • [0:19] This episode is dedicated to Grandma Barb. We love you, Grandma
  • [0:53] My dad’s eulogy to his mom, Grandma Barb
  • [2:29] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [2:35] Connect with Lars on social media at @LarsSilberbauer, LarsSilberbauer.com, and WAVE7.org
  • [3:03] Digital Marketing
  • [3:14] LEGO
  • [3:27] Did Lars always aspire to work at LEGO
  • [4:31] Danish Broadcasting Corporation (DR)
  • [4:46] Social Media, YouTube
  • [5:08] What drew Lars to the music space
  • [5:44] Symphony Orchestra
  • [6:19] What instruments does Lars know how to play
  • [7:11] Brand Efficacy
  • [7:15] What did LEGO social media look like when Lars joined
  • [7:32] Facebook Page, Twitter
  • [8:50] What were Lars’s first priorities with LEGO social media
  • [9:08] CEO (Chief Executive Officer)
  • [9:47] Facebook Algorithm
  • [11:20] Consumers, Brands
  • [12:12] How did LEGO get millions of fans and followers on social media
  • [12:38] Facebook Organic Reach
  • [12:49] Facebook Admin
  • [13:14] Agency
  • [14:18] LEGOLAND
  • [15:02] Marketing
  • [15:20] What social media strategies did LEGO use
  • [16:23] Consumer Behavior
  • [16:37] Brand DNA
  • [19:52] What LEGO marketing campaign became a big success but previously wouldn’t have
  • [21:21] Company Culture
  • [22:05] What was Lars’s proudest moment at LEGO
  • [23:26] Why did Adweek name LEGO the #1 brand on social media
  • [24:00] Facebook, Snapchat, Google
  • [24:22] Innovation
  • [24:53] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
• Inspiration & Creativity: People, Hobbies, and Resources
  • [25:05] How do you stay playful and creative
  • [25:27] Oculus Quest, Oculus Rift
  • [25:32] VR (Virtual Reality)
  • [26:10] Masterclass
  • [26:31] How do you discover new tech gadgets and gear
  • [27:30] Tech (Technology)
  • [27:49] What are Lars’s favorite hobbies
  • [28:20] VJing (Video Jockeying)
  • [28:53] Motherboard, RAM Socket

• Wild Business Shoutout of the Week
  • [29:47] TikTok
  • [29:52] Why is TikTok’s watermark genius
  • [30:14] TV Campaign, Billboard Campaign
  • [31:20] Impressions
  • [31:53] Instagram
  • [32:06] Branded Content
  • [32:35] Peer-to-Peer Communication
  • [33:14] FedEx, UPS
  • [33:33] Amazon
  • [34:17] Wieden+Kennedy
• Rapid-Fire Q&A
  • [34:47] What is Lars’s favorite LEGO set of all time
  • [35:17] LEGO Millenium Falcon from Star Wars
  • [35:36] What was Lars’s favorite part of living in Copenhagen
  • [36:06] Spenser & I in Copenhagen
  • [37:00] RØDE NT-USB mic
  • [37:25] Ring Light
  • [38:02] “The Dry Cleaner from Des Moines” by Joni Mitchell, Jaco Pastorius
  • [39:12] Connect with Lars on social media at @LarsSilberbauer, LarsSilberbauer.com, and WAVE7.org
  • [39:38] Starbucks
  • [39:54] What are Lars’s final thoughts
  • [40:05] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [40:09] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [40:13] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [40:21] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool.

Thanks for listening to Lars Silberbauer on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!