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Episode 149: Laura Rike – Pinterest Powerhouse Strategist, Owner of Pintastic

Laura Rike, the Pinterest Powerhouse Strategist, joins the show to share her journey from working as a virtual assistant to becoming an early adopter to Pinterest and top Pinterest marketing strategist. Hear how grow your business through Pinterest, know if Pinterest is right for you, how often to pin, the secret talent Laura has won awards for, and the most overused Pinterest pun. This episode covers everything from expert Pinterest tips to special guest appearances. Here’s a small sample of what you will hear in this episode:

• What pulled Laura into the graphic design space
• What’s something surprising about being a Virtual Assistant
• What have been the biggest changes since Laura started using Pinterest
• How do you optimize for search on Pinterest
• How can you use Pinterest to drive results for your business
• What is a decision Laura’s made that’s greatly helped her Pinterest success
• How do you hula hoop for a long time
• What is Laura’s favorite craft she’s worked on

Connect with Laura at LauraRike.com and on social media at @LauraRike.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Graphic Design
  • [0:32] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:42] Connect with Laura at LauraRike.com and on social media at @LauraRike
  • [1:43] Pinterest
  • [1:53] Coming out swinging!
  • [2:23] What pulled Laura into the graphic design space
  • [2:42] Interior Design
  • [3:19] Collections Agent
  • [3:27] Virtual Assistant (VA)
  • [3:57] Clients
  • [4:25] What’s something surprising about being a Virtual Assistant
  • [4:40] Marketing Assistant, Director’s Assistant
  • [5:20] Email Marketing Virtual Assistant
  • [6:04] Entrepreneurs
  • [6:22] Pinterest Assistant
  • [6:42] Pinterest Powerhouse Strategist
• Growing Your Business Through Pinterest
  • [7:00] I need help
  • [7:19] Social Networks
  • [7:24] What is it about Pinterest that keeps Laura coming back
  • [7:29] Algorithm
  • [8:01] Traffic
  • [8:12] Content
  • [8:40] Analytics
  • [8:48] Website, Creators
  • [9:06] What have been the biggest changes since Laura started using Pinterest
  • [9:25] Fresh Content Rule
  • [9:45] Blog, Pin
  • [10:18] User Experience (UX), Repin
  • [10:46] Podcast
  • [11:29] How does Pinterest work as a search engine
  • [11:40] Social Media
  • [11:53] Instagram
  • [12:27] Google, YouTube
  • [12:55] Marketing Strategy, Product, Service
  • [13:29] How do you optimize for search on Pinterest
  • [13:47] Marketing
  • [14:11] Answer The Public
  • [14:57] Baby-Led Weaning
  • [15:06] What a shoutout!
  • [16:37] Do you post or pin on Pinterest
  • [16:48] Masterclass
  • [17:09] How important are Pinterest titles and visuals for SEO
  • [17:34] Call-to-Action (CTA)
  • [17:45] Customer Journey
  • [18:03] Sorry, Husband
  • [18:51] What shoutout will be next
  • [19:07] Working From Home (WFH)
  • [19:15] Brand
  • [19:25] How can you use Pinterest to drive results for your business
  • [19:39] Organic, Paid, Top of Funnel
  • [19:48] Conversions, Email List
  • [20:01] Landing Page
  • [20:23] Sales
  • [20:38] Spectacularaulaurlaruly
  • [20:50] How do you know if Pinterest is right for you
  • [21:37] Competition, Audience
  • [22:22] Profile
  • [22:37] Say it, Bailey!
  • [22:55] Pinterest Marketing Management
  • [23:02] Domain Authority
  • [23:33] Pintastic Rockstars
  • [24:03] Not funny
  • [24:31] I’m Number Two
  • [24:45] What is a decision Laura’s made that’s greatly helped her Pinterest success
  • [25:00] Oh, the suspense
  • [25:27] Keyword
  • [25:38] Trends.Pinterest.com, SEO (Search Engine Optimization)
  • [26:42] How often should you pin on Pinterest
  • [27:16] Anxiety
  • [27:27] Case Study
  • [29:31] 6,000 pins is a lot of pins for 1 day
  • [30:52] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Pinspiration & Creativity: People, Hobbies, and Resources
  • [31:50] See above
  • [32:05] How do you be and stay creative
  • [32:11] Mom Blog
  • [32:57] Pinterest Agency
  • [33:07] Little Family Legacy
  • [33:24] Pinterest Mom Fails
  • [33:48] Silhouette Cameo, Magnetic Slime
  • [34:24] Tie-Dye, Bouncy Balls
  • [34:55] Why does it help to have a fun blog
  • [35:40] Aging her kids
  • [36:02] Stand-Up Comic
  • [37:04] Anti-Burnout
• Wild Business Shoutout of the Week
  • [37:24] Creative Marketing
  • [37:28] Lume Deodorant
  • [37:45] Facebook, Advertising
  • [38:08] Hilarious Videos
  • [39:08] Commodity
  • [39:42] I have never been more flattered
  • [39:55] That’s an image

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [40:17] What is Laura’s biggest pet peeve
  • [40:23] Texting
  • [41:47] Dead Zone
  • [41:54] What is Laura’s biggest professional pet peeve
  • [42:11] Discovery Call
  • [43:16] Communication Pet Peeves
  • [43:19] Knocked it out of the park
  • [43:30] What is a quirk Laura has
  • [44:51] What is a weird talent she has
  • [45:03] Hula Hooping
  • [45:26] Circus Person?!
• Rapid-Fire Q&A
  • [45:47] How do you hula hoop for a long time
  • [46:05] What is Laura’s favorite craft she’s worked on
  • [46:57] Shoutout Sheryl!
  • [48:06] How do you stick with CrossFit
  • [49:39] What is the most overused Pinterest Pun
  • [49:55] Pinteresting
  • [50:22] The Rabbit Hole of Pinterest
  • [50:34] Alice in Wonderland
  • [50:57] Connect with Laura at LauraRike.com and on social media at @LauraRike
  • [51:16] Visit LauraRike.com/Jumpstart and LauraRike.com/C2C
  • [51:52] What are Laura’s final thoughts
  • [52:48] The Golden Ticket
  • [53:24] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [53:37] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [53:40] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [53:43] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Laura Rike on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!