<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Katelyn Brower &#8211; MaxPodcasting</title>
	<atom:link href="https://maxpodcasting.com/tag/katelyn-brower/feed/" rel="self" type="application/rss+xml" />
	<link>https://maxpodcasting.com</link>
	<description>Save time with your high-quality podcast</description>
	<lastBuildDate>Wed, 17 Feb 2021 15:56:10 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=5.5.18</generator>

<image>
	<url>https://maxpodcasting.com/wp-content/uploads/2020/12/cropped-MaxPodcasting_favicon_gold-32x32.png</url>
	<title>Katelyn Brower &#8211; MaxPodcasting</title>
	<link>https://maxpodcasting.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Katelyn Brower &#8211; Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling</title>
		<link>https://maxpodcasting.com/katelyn-brower/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 17 Feb 2021 10:50:32 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Hippo Direct]]></category>
		<category><![CDATA[Katelyn Brower]]></category>
		<category><![CDATA[Social Listening]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Manager]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=3788</guid>

					<description><![CDATA[Katelyn Brower, the Social Media Manager at Sterling, joins the Wild Business Growth Podcast to share her journey from English major to leading social media marketing and management for global brands.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">How can you use social media to benefit your company and personal brand? This week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth&nbsp;Podcast</a></em> guest, Katelyn Brower, first got into the social media space as an intern and now leads social media for global brands. She&#8217;s the Social Media Manager at Sterling. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary"><strong>Episode 132: Katelyn Brower – The Real Marketer, Social Media Manager at Sterling</strong></h2>



<p>Katelyn Brower, the Social Media Manager at Sterling, joins the show to share her journey from English major to leading social media marketing and management for global brands. Hear how to prioritize your efforts on social media, manage frequent interruptions while working, use social media for your personal and business benefit, approach social listening, and how she got memed at a Giants game. This episode covers everything from how Katelyn and I originally connected over hippos to her favorite social listening tools. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>The tweet that planted the seed for this interview</li><li>Why does Katelyn love hippos so much</li><li>How do you manage your time on social media</li><li>How can you use social media as an employee advocacy tool</li><li>How should you use social media on the personal side vs. for business</li><li>Who are Katelyn&#8217;s favorite people to follow on social media</li><li>What is #UniquelyUnilever</li><li>What is Katelyn&#8217;s go-to drink to wine down with</li></ul>



<p>Connect with Katelyn on <a rel="noreferrer noopener" href="https://twitter.com/katelynbrower_?lang=en" target="_blank">Twitter</a> at @KatelynBrower_ and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/katelyn-brower-56010b88" target="_blank">LinkedIn</a>.</p>



<p>Enjoy the shooooow! Check out the show notes below for much more detail.</p>



<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/17980529/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/b40000/" height="90" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="" mozallowfullscreen="" oallowfullscreen="" msallowfullscreen=""></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro</strong> <strong>&amp; Hippo Love</strong><ul><li>[0:27] Email me at <a rel="noreferrer noopener" href="mailto:ma&#120;&#64;&#104;&#105;&#112;po&#100;&#105;&#114;e&#99;&#116;&#46;&#99;o&#109;" target="_blank">max&#64;ma&#120;&#112;o&#100;ca&#115;tin&#103;.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:40] Connect with Katelyn on <a rel="noreferrer noopener" href="https://twitter.com/katelynbrower_?lang=en" target="_blank">Twitter</a> at @KatelynBrower_ and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/katelyn-brower-56010b88" target="_blank">LinkedIn</a></li><li>[1:24] <a rel="noreferrer noopener" href="https://buffer.com/social-media-marketing" target="_blank">Social Media Marketing</a>, <a rel="noreferrer noopener" href="https://www.socialbakers.com/blog/social-media-management-guide#:~:text=Social%20media%20management%20is%20the,%2C%20and%20monitoring%2C%20measuring%2C%20and" target="_blank">Social Media Management</a></li><li>[1:35] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcast</a></li><li>[2:04] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a></li><li>[2:15] <a rel="noreferrer noopener" href="https://twitter.com/KatelynBrower_/status/1060998610224070656?s=20" target="_blank">The tweet</a> that planted the seed for the interview</li><li>[2:31] <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/joe-martin-twitters-dad-joke-king-adobe-social-analytics/id1422144338?i=1000423821068" target="_blank">Joe Martin</a> on the <em>Wild Business Growth Podcast</em></li><li>[2:53] Was that the best moment of Katelyn&#8217;s life</li><li>[3:26] Katelyn&#8217;s <a rel="noreferrer noopener" href="https://twitter.com/KatelynBrower_/status/1072846426147905536?s=20" target="_blank">Hippo Swag</a></li><li>[3:43] My <a rel="noreferrer noopener" href="https://www.inc.com/encyclopedia/family-owned-businesses.html#:~:text=A%20family%2Downed%20business%20may,control%20lies%20within%20a%20family.&amp;text=But%20family%20businesses%20also%20face,of%20family%20and%20business%20issues." target="_blank">family business</a>, <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">Hippo Direct</a></li><li>[4:01] Why does Katelyn love hippos so much</li><li>[4:17] <a rel="noreferrer noopener" href="https://www.dublinzoo.ie/" target="_blank">Dublin Zoo</a></li><li>[5:04] <a rel="noreferrer noopener" href="https://www.stlzoo.org/" target="_blank">St. Louis Zoo</a></li><li>[5:17] <a rel="noreferrer noopener" href="https://animals.sandiegozoo.org/animals/pygmy-hippopotamus" target="_blank">Pygmy Hippopotamus</a></li></ul></li><li><strong>Social Media Marketing &amp; Social Media Management</strong><ul><li>[5:48] <a rel="noreferrer noopener" href="https://unity.edu/careers/zoologist/" target="_blank">Zoologist</a></li><li>[5:56] When did Katelyn realize social media could be a career path</li><li>[6:07] <a rel="noreferrer noopener" href="https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins/" target="_blank">Millennial</a></li><li>[6:27] <a rel="noreferrer noopener" href="https://www.usnews.com/education/best-colleges/english-major-overview" target="_blank">English Major</a></li><li>[6:46] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[6:56] <a rel="noreferrer noopener" href="https://thebestschools.org/magazine/creative-writing-tips/" target="_blank">Creative Writing</a>, <a rel="noreferrer noopener" href="http://www.susqu.edu/academics/majors-and-minors/department-of-english-and-creative-writing/publishing-and-editing" target="_blank">Publishing and Editing Major</a>, <a rel="noreferrer noopener" href="http://www.susqu.edu/academics/majors-and-minors/department-of-communications" target="_blank">Communications Major</a></li><li>[7:31] <a rel="noreferrer noopener" href="https://searchcio.techtarget.com/definition/CMO-chief-marketing-officer" target="_blank">CMO</a> (Chief Marketing Officer)</li><li>[8:48] <a rel="noreferrer noopener" href="https://www.toolbox.com/marketing/advertising/articles/digital-advertising-primer-martech-101/#:~:text=Digital%20advertising%20is%20the%20practice,advertisements%20and%20messages%20to%20audiences." target="_blank">Advertising</a></li><li>[9:02] How has Katelyn&#8217;s transition been from using social media personally to leading social media for global brands</li><li>[9:12] <a rel="noreferrer noopener" href="https://www.sterlingcheck.com/" target="_blank">Sterling</a>, <a rel="noreferrer noopener" href="https://www.dnb.com/ca-en/" target="_blank">Dun &amp; Bradstreet</a></li><li>[9:38] Wine down! Always</li><li>[9:57] <a rel="noreferrer noopener" href="https://myspace.com/" target="_blank">MySpace</a>, <a rel="noreferrer noopener" href="https://thetab.com/us/2017/04/24/myspace-top-8-65777" target="_blank">Top 8</a></li><li>[10:28] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/business.asp" target="_blank">Business</a></li><li>[10:53] <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/returnoninvestment.asp" target="_blank">ROI</a> (Return on Investment), <a rel="noreferrer noopener" href="https://www.linkedin.com/help/linkedin/answer/73734/linkedin-feed-overview?lang=en#:~:text=LinkedIn%20focuses%20on%20providing%20a,people%20and%20topics%20they%20value.&amp;text=In%20particular%2C%20your%20LinkedIn%20feed,you%20may%20be%20interested%20in." target="_blank">LinkedIn Feed</a></li><li>[11:31] <a rel="noreferrer noopener" href="https://www.snapchat.com/" target="_blank">Snapchat</a>, <a rel="noreferrer noopener" href="https://www.tiktok.com/en" target="_blank">TikTok</a></li><li>[12:01] <a rel="noreferrer noopener" href="https://influencermarketinghub.com/what-is-personal-branding/#:~:text=Your%20personal%20brand%20refers%20to,perceive%20you%20in%20real%20life." target="_blank">Personal Brand</a></li><li>[12:09] What is the opportunity when you embrace social media</li><li>[12:36] &#8220;Social Media: The Digital Front Door&#8221; <em>-Katelyn</em></li><li>[13:08] <a rel="noreferrer noopener" href="https://www.salesforce.com/products/service-cloud/what-is-customer-service/" target="_blank">Customer Service</a></li><li>[13:23] <a rel="noreferrer noopener" href="https://www.sterlingcheck.com/" target="_blank">Background Screenings</a>, <a rel="noreferrer noopener" href="https://www.sterlingcheck.com/" target="_blank">Identity Services</a></li><li>[13:53] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/n/networking.asp" target="_blank">Networking</a>, <a rel="noreferrer noopener" href="https://www.rasmussen.edu/degrees/business/blog/what-do-marketers-do/" target="_blank">Marketers</a></li><li>[14:23] <a rel="noreferrer noopener" href="https://www.entrepreneur.com/article/333392" target="_blank">Digital Evolution</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/brand.asp" target="_blank">Brand</a></li><li>[14:38] <a rel="noreferrer noopener" href="https://www.nike.com/" target="_blank">Nike</a>, <a rel="noreferrer noopener" href="https://www.nike.com/swoosh" target="_blank">Swoosh</a></li><li>[15:16] How should you approach social media marketing</li><li>[15:44] <a rel="noreferrer noopener" href="https://www.projectmanager.com/blog/business-impact-analysis" target="_blank">Business Impact</a></li><li>[15:56] <a rel="noreferrer noopener" href="https://www.visualcapitalist.com/the-worlds-most-searched-consumer-brands/" target="_blank">Consumer Brands</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/btob.asp" target="_blank">B2B</a> (Business-to-Business)</li><li>[16:48] <a rel="noreferrer noopener" href="https://twitter.com/?lang=en" target="_blank">Twitter</a></li><li>[17:34] What are the most effective ways to embrace <a rel="noreferrer noopener" href="https://business.linkedin.com/marketing-solutions/blog/linkedin-elevate/2017/what-is-employee-advocacy--what-is-it-for--why-does-it-matter-#:~:text=The%20employee%20advocacy%20definition%20is,!%5D%E2%80%9D%20counts%20as%20employee%20advocacy." target="_blank">employee advocacy</a></li><li>[18:23] <a rel="noreferrer noopener" href="https://www.thebalancecareers.com/open-door-policy-1918203" target="_blank">Open Door Policy</a>, <a rel="noreferrer noopener" href="https://www.microsoft.com/en-us/microsoft-teams/group-chat-software" target="_blank">Teams</a>, <a rel="noreferrer noopener" href="https://www.hippodirect.com/best-lists-by-market-segment" target="_blank">Email</a></li><li>[19:53] How do you manage your brand&#8217;s <a rel="noreferrer noopener" href="https://digitalmarketinginstitute.com/blog/10-ways-small-businesses-can-improve-their-social-media-presence#:~:text=Being%20active%20on%20social%20media,gaining%20valuable%20insights%20and%20feedback%2C" target="_blank">social media presence</a></li><li>[20:31] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/ceo.asp" target="_blank">CEO</a> (Chief Executive Officer)</li><li>[21:17] <a rel="noreferrer noopener" href="https://www.salesforce.com/" target="_blank">Sales</a>, <a rel="noreferrer noopener" href="https://www.productplan.com/learn/what-is-product-management/#:~:text=Product%20management%20is%20a%20strategic,toward%20a%20shared%20organizational%20goal." target="_blank">Product Management</a></li><li>[22:16] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/e/entrepreneur.asp" target="_blank">Entrepreneur</a>, <a rel="noreferrer noopener" href="https://www.businessnewsdaily.com/7957-good-bad-owning-business.html" target="_blank">Small Business Owner</a>, <a rel="noreferrer noopener" href="https://www.marshall-fenn.com/what-is-a-marketing-agency-and-how-do-you-choose-the-best-one/#:~:text='Marketing%20Agency'%20is%20a%20broad,promotion%20of%20products%20or%20services." target="_blank">Agency</a>, <a rel="noreferrer noopener" href="https://www.freelancer.com/" target="_blank">Freelancer</a></li><li>[22:26] How do you prioritize your time managing social media</li><li>[23:19] <a rel="noreferrer noopener" href="https://www.qlik.com/blog/verticalization" target="_blank">Verticalized</a>, <a rel="noreferrer noopener" href="https://www.sterlingcheck.com/industries/healthcare/" target="_blank">Healthcare</a>, <a rel="noreferrer noopener" href="https://www.sterlingcheck.com/industries/retail/" target="_blank">Retail</a>, <a rel="noreferrer noopener" href="https://www.sterlingcheck.com/industries/staffing/" target="_blank">Staffing</a>, <a rel="noreferrer noopener" href="https://www.sterlingcheck.com/industries/gig-economy/" target="_blank">The Gig Economy</a>, <a rel="noreferrer noopener" href="https://marketbusinessnews.com/financial-glossary/client-definition-meaning/#:~:text=A%20client%20is%20somebody%20who,a%20relationship%20with%20the%20seller." target="_blank">Clients</a></li><li>[23:52] <a rel="noreferrer noopener" href="https://www.aha.io/roadmapping/guide/product-management/what-is-a-product" target="_blank">Product</a></li><li>[24:23] <a rel="noreferrer noopener" href="https://www.mindtools.com/pages/article/newHTE_00.htm#:~:text=%E2%80%9CTime%20management%E2%80%9D%20is%20the%20process,tight%20and%20pressures%20are%20high." target="_blank">Time Management</a>, <a rel="noreferrer noopener" href="https://idioms.thefreedictionary.com/fire+drill#:~:text=Any%20unexpected%2C%20hurried%2C%20and%20particularly,the%20end%20of%20the%20hour." target="_blank">Fire Drill</a></li><li>[25:39] <a rel="noreferrer noopener" href="https://analytics.google.com/analytics/web/" target="_blank">Analytics</a></li><li>[26:24] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">MaxPodcasting</a></li><li>[26:35] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Deep-Work-Focused-Success-Distracted/dp/1455586692" target="_blank">Deep Work</a></em> by Cal Newport, <a rel="noreferrer noopener" href="https://www.mindtools.com/brainstm.html" target="_blank">Brainstorming</a></li><li>[26:45] How do you manage frequent interruptions while working</li><li>[27:03] <a rel="noreferrer noopener" href="https://zapier.com/blog/best-todo-list-apps/" target="_blank">To-Do List</a>, <a rel="noreferrer noopener" href="https://blog.hootsuite.com/social-listening-business/#:~:text=Social%20listening%20is%20the%20process,crucial%20component%20of%20audience%20research." target="_blank">Social Listening</a></li><li>[27:32] <a href="https://www.thinkific.com/blog/ebook-marketing-strategies/" target="_blank" rel="noreferrer noopener">eBook</a></li><li>[27:45] <a href="https://blog.hootsuite.com/social-media-report-template-guide/" target="_blank" rel="noreferrer noopener">Reporting</a></li><li>[28:02] <a href="https://www.keepproductive.com/blog/how-to-calendar-block#:~:text=What%20is%20Calendar%20blocking%3F,co%2Dordinate%20the%20day%20ahead." target="_blank" rel="noreferrer noopener">Blocking Calendar</a></li><li>[29:09] <a href="https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-evergreen-content#:~:text=What%20is%20Evergreen%20Content%3F,disappear%20after%20you%20publish%20it." target="_blank" rel="noreferrer noopener">Evergreen</a></li><li>[29:22] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;a&#120;&#64;&#109;&#97;xp&#111;dc&#97;&#115;ti&#110;g.c&#111;m">max&#64;max&#112;&#111;d&#99;a&#115;&#116;ing.&#99;om</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="842" src="https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-1024x842.jpg" alt="Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling" class="wp-image-3807" srcset="https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-1024x842.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-400x329.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-768x632.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-500x411.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-400x329@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-1280x1053.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-1920x1579.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-768x632@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-1024x842@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-500x411@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2021/02/IMG_4838-800x658@2x.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>It&#8217;s hard not to smile talking about hippos</figcaption></figure>



<ul><li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources</strong><ul><li>[29:55] Ha!</li><li>[30:02] What do Katelyn&#8217;s To-Do Lists look like</li><li>[30:12] <a rel="noreferrer noopener" href="https://www.post-it.com/3M/en_US/post-it/products/~/Post-it-Products/Notes/?N=4327+5927575+3294529207+3294857497&amp;rt=r3" target="_blank">Post-it Notes</a>, <a rel="noreferrer noopener" href="https://www.onenote.com/" target="_blank">Microsoft OneNote</a></li><li>[31:05] I can never resist a <a rel="noreferrer noopener" href="https://maxpodcasting.com/the-top-10-things-i-learned-in-my-first-100-podcast-episodes/" target="_blank">pun</a></li><li>[31:20] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">Podcasting</a></li><li>[31:31] <a rel="noreferrer noopener" href="https://www.microsoft.com/en-us/microsoft-365/excel" target="_blank">Excel</a></li><li>[31:58] How do you approach social listening</li><li>[32:18] <a rel="noreferrer noopener" href="https://www.espn.com/nfl/player/_/id/2976592" target="_blank">Sterling Shepard</a>, <a rel="noreferrer noopener" href="https://madmen.fandom.com/wiki/Sterling_Cooper_Advertising_Agency" target="_blank">Sterling Cooper</a></li><li>[32:25] <a rel="noreferrer noopener" href="https://sproutsocial.com/insights/brand-voice/" target="_blank">Brand Voice</a></li><li>[32:43] <a href="https://www.sterlingcheck.com/">Background Check</a></li><li>[32:53] <a rel="noreferrer noopener" href="https://www.thebalancecareers.com/what-is-a-human-resource-1918144" target="_blank">Human Resources</a> (HR)</li><li>[33:05] <a rel="noreferrer noopener" href="https://www.brandwatch.com/blog/social-media-monitoring-how-to-build-a-good-query/" target="_blank">Queries</a></li><li>[33:34] What are Katelyn&#8217;s favorite social listening tools</li><li>[33:36] <a rel="noreferrer noopener" href="https://www.falcon.io/solutions/social-listening/" target="_blank">Falcon</a>, <a rel="noreferrer noopener" href="https://www.sprinklr.com/modern-engagement" target="_blank">Sprinklr</a></li><li>[33:54] <a rel="noreferrer noopener" href="https://sproutsocial.com/features/social-media-listening/" target="_blank">Sprout Social</a>, <a rel="noreferrer noopener" href="https://www.hootsuite.com/" target="_blank">Hootsuite</a></li><li>[34:08] <a rel="noreferrer noopener" href="http://best-hashtags.com/" target="_blank">Hashtags</a></li><li>[34:14] <a rel="noreferrer noopener" href="https://twitter.com/search-advanced?lang=en" target="_blank">Twitter Advanced Search</a></li><li>[34:21] <a rel="noreferrer noopener" href="https://twitter.com/KatelynBrower_/status/1060998610224070656?s=20" target="_blank">That darn tweet again!</a></li><li>[34:32] Who and what are Katelyn&#8217;s favorite follows on social media</li><li>[34:55] <a rel="noreferrer noopener" href="https://twitter.com/hashtag/marketingtwitter?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Ehashtag" target="_blank">#MarketingTwitter</a></li><li>[35:48] <a rel="noreferrer noopener" href="https://www.orangetheory.com/en-us/" target="_blank">Orangetheory</a></li><li>[36:19] <a rel="noreferrer noopener" href="https://money.howstuffworks.com/business-communications/how-press-releases-work1.htm#:~:text=A%20press%20release%20is%20a,all%20the%20essential%20information%20(who%3F" target="_blank">Press Release</a></li><li>[36:36] <a rel="noreferrer noopener" href="https://study.com/academy/lesson/what-is-competition-in-marketing-definition-types-quiz.html#:~:text=Competition%20is%20the%20rivalry%20between,profit%2C%20and%20market%20share%20growth." target="_blank">Competition</a></li><li>[37:02] <a rel="noreferrer noopener" href="https://help.twitter.com/en/using-twitter/retweet-faqs" target="_blank">Retweeted</a></li><li>[37:18] Let&#8217;s do it &#8211; #MarketingLinkedIn</li><li>[37:26] What hobbies help Katelyn stay creative</li><li>[38:01] <a rel="noreferrer noopener" href="https://www.insidelacrosse.com/" target="_blank">College Lacrosse</a></li><li>[38:10] <a rel="noreferrer noopener" href="https://www.halfmarathons.net/race-calendar/" target="_blank">Half Marathons</a></li><li>[38:20] <a rel="noreferrer noopener" href="https://www.businessnewsdaily.com/5244-improve-work-life-balance-today.html" target="_blank">Work-Life Balance</a></li><li>[38:40] <em><a rel="noreferrer noopener" href="https://www.facebook.com/RFFNJ/" target="_blank">The Real Football Fans of New Jersey</a></em></li><li>[38:52] <a rel="noreferrer noopener" href="https://www.bravotv.com/the-real-housewives-of-beverly-hills" target="_blank"><em>The</em> <em>Real Housewives</em></a></li><li>[39:24] <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/97-will-shortz-puzzlemaster-crossword-editor-new-york/id1422144338?i=1000477379375" target="_blank">Will Shortz</a> on the <em>Wild Business Growth Podcast</em></li><li>[39:59] <a rel="noreferrer noopener" href="https://www.instagram.com/therealfootballfansofnj/?hl=en" target="_blank">Instagram Stories</a></li><li>[40:29] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">Podcasts</a></li><li>[40:39] How did Katelyn start a podcast outside the business and marketing space</li><li>[41:29] <a rel="noreferrer noopener" href="https://www.facebook.com/RFFNJ/" target="_blank">Live Show</a></li></ul></li><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[42:39] <a rel="noreferrer noopener" href="https://simplicable.com/new/creative-marketing#:~:text=Creative%20marketing%20is%20the%20process,products%20in%20an%20inspiring%20experience." target="_blank">Creative Marketing</a></li><li>[42:43] <a rel="noreferrer noopener" href="https://www.unilever.com/" target="_blank">Unilever</a></li><li>[43:35] <a rel="noreferrer noopener" href="https://www.uniquelyunilever.com/" target="_blank">#UniquelyUnilever</a></li><li>[43:56] <a rel="noreferrer noopener" href="https://www.amazon.com/Flip-Books/s?k=Flip+Books" target="_blank">Flipbooks</a>, <a rel="noreferrer noopener" href="https://acrobat.adobe.com/us/en/acrobat/about-adobe-pdf.html" target="_blank">PDF Files</a></li><li>[44:08] <a rel="noreferrer noopener" href="https://www.unilever.com/brands/view-all-brands/" target="_blank">Unilever&#8217;s Brands</a></li><li>[45:20] Alliteration on Alliteration on Alliteration on Alliteration on Alliteration on&#8230;.(you get it)</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-medium"><img loading="lazy" width="384" height="400" src="https://maxpodcasting.com/wp-content/uploads/2021/02/EIlQoypW4AEt9HA-1-384x400.jpg" alt="Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling" class="wp-image-3810" srcset="https://maxpodcasting.com/wp-content/uploads/2021/02/EIlQoypW4AEt9HA-1-384x400.jpg 384w, https://maxpodcasting.com/wp-content/uploads/2021/02/EIlQoypW4AEt9HA-1-384x400@2x.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/02/EIlQoypW4AEt9HA-1-500x521.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/02/EIlQoypW4AEt9HA-1-800x834.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/02/EIlQoypW4AEt9HA-1.jpg 969w" sizes="(max-width: 384px) 100vw, 384px" /><figcaption>The Infamous Katelyn Meme mentioned below</figcaption></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[46:15] <a rel="noreferrer noopener" href="https://www.washingtonpost.com/lifestyle/food/5-things-to-know-about-chardonnay-the-worlds-most-popular-white-wine/2019/07/26/eed6635c-ad55-11e9-a0c9-6d2d7818f3da_story.html" target="_blank">Chardonnay</a></li><li>[46:18] What did Katelyn learn being a goalie in lacrosse</li><li>[46:36] What is a quirk she has</li><li>[47:03] <a rel="noreferrer noopener" href="https://www.bethenny.com/" target="_blank">Bethenny Frankel</a></li><li>[47:08] What is the story of <em>that picture</em> (see above) of Katelyn from the <a href="https://www.giants.com/" target="_blank" rel="noreferrer noopener">New York Giants</a> game</li><li>[47:32] <a href="https://www.tennesseetitans.com/" target="_blank" rel="noreferrer noopener">Tennessee Titans</a>, <a href="https://www.metlifestadium.com/" target="_blank" rel="noreferrer noopener">MetLife Stadium</a>, <a href="https://www.pro-football-reference.com/players/H/HenrDe00.htm" target="_blank" rel="noreferrer noopener">Derrick Henry</a>, <a href="http://www.shaq.com/" target="_blank" rel="noreferrer noopener">Shaq</a> (Shaquille O&#8217;Neal)</li><li>[48:57] <a href="https://twitter.com/giants?lang=en" target="_blank" rel="noreferrer noopener">#GiantsTwitter</a></li><li>[49:12] <a href="https://www.clevelandbrowns.com/" target="_blank" rel="noreferrer noopener">Cleveland Browns</a></li><li>[49:59] Connect with Katelyn on <a rel="noreferrer noopener" href="https://twitter.com/katelynbrower_?lang=en" target="_blank">Twitter</a> at @KatelynBrower_ and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/katelyn-brower-56010b88" target="_blank">LinkedIn</a></li></ul><ul><li>[50:39] What are Katelyn&#8217;s final thoughts</li><li>[51:12] Hey! That rhymed</li></ul><ul><li>[51:27]&nbsp;Subscribe to the <em style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em><span style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"> and tell a friend about the podcast</span></li></ul><ul><li>[51:37] Check out the <em>Wild Business Growth Podcast&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[51:38] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[51:39] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;&#120;&#64;&#109;&#97;&#120;&#112;&#111;&#100;ca&#115;&#116;i&#110;&#103;&#46;co&#109;">ma&#120;&#64;&#109;axpod&#99;&#97;&#115;&#116;i&#110;&#103;.&#99;&#111;m</a> to bring your podcast to life and use it as a business-building tool</li></ul><ul><li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment? I’ve got you covered. Email me at <a href="mailto:max&#64;m&#97;x&#112;&#111;dc&#97;st&#105;ng.&#99;&#111;m">ma&#120;&#64;&#109;a&#120;&#112;o&#100;&#99;as&#116;&#105;ng.&#99;om</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Katelyn Brower on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, subscribe to the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
]]></content:encoded>
					
		
		
			</item>
	</channel>
</rss>
