Hippo Direct – MaxPodcasting https://maxpodcasting.com Save time with your high-quality podcast Mon, 22 May 2023 20:08:29 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.18 https://maxpodcasting.com/wp-content/uploads/2020/12/cropped-MaxPodcasting_favicon_gold-32x32.png Hippo Direct – MaxPodcasting https://maxpodcasting.com 32 32 Katelyn Brower – Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling https://maxpodcasting.com/katelyn-brower/ Wed, 17 Feb 2021 10:50:32 +0000 https://maxpodcasting.com/?p=3788 How can you use social media to benefit your company and personal brand? This week’s Wild Business Growth Podcast guest, Katelyn Brower, first got into the social media space as an intern and now leads social media for global brands. She’s the Social Media Manager at Sterling. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

Episode 132: Katelyn Brower – The Real Marketer, Social Media Manager at Sterling

Katelyn Brower, the Social Media Manager at Sterling, joins the show to share her journey from English major to leading social media marketing and management for global brands. Hear how to prioritize your efforts on social media, manage frequent interruptions while working, use social media for your personal and business benefit, approach social listening, and how she got memed at a Giants game. This episode covers everything from how Katelyn and I originally connected over hippos to her favorite social listening tools. Here’s a small sample of what you will hear in this episode:

  • The tweet that planted the seed for this interview
  • Why does Katelyn love hippos so much
  • How do you manage your time on social media
  • How can you use social media as an employee advocacy tool
  • How should you use social media on the personal side vs. for business
  • Who are Katelyn’s favorite people to follow on social media
  • What is #UniquelyUnilever
  • What is Katelyn’s go-to drink to wine down with

Connect with Katelyn on Twitter at @KatelynBrower_ and on LinkedIn.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling
It’s hard not to smile talking about hippos
Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling
The Infamous Katelyn Meme mentioned below
Katelyn Brower - Wild Business Growth Podcast #132: The Real Marketer, Social Media Manager at Sterling

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Katelyn Brower on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend about it. Until next time, Let your business Run Wild…and Bring on the Bongos!!

]]> Why I Started MaxPodcasting https://maxpodcasting.com/why-i-started-maxpodcasting/ https://maxpodcasting.com/why-i-started-maxpodcasting/#comments Sat, 12 Sep 2020 12:49:32 +0000 https://maxpodcasting.com/?p=2570 The first time I listened to a podcast was in early 2017. It was an episode of Road Trippin’, featuring some of my favorite Cavs players at the time: Richard Jefferson, Channing Frye, Kyrie Irving, and Sideline Reporter Allie Clifton. I didn’t really know what a podcast was at the time, but I had heard the Cavs players had been putting out something really cool.

A few minutes into the episode, I felt like my whole world had changed – Wait, they are just normal guys. I had looked up to these guys as heroes, NBA superstars, people that were so successful you didn’t feel like you were on the same planet as them. But the way you could listen to them on a podcast, it literally felt like you were sitting there in the locker room with them. Or the plane. Or their hotel at the time. I had never experienced anything remotely close to what I was listening to right then.

Over time, I started listening to more and more podcasts. It started in the sports world, becoming a loyal listener to Road Trippin’, then my favorite Browns players Joe Thomas and Andrew Hawkins on The ThomaHawk Show, then the ridiculously entertaining Pardon My Take with Big Cat and PFT Commenter from Barstool. These shows are endlessly fun and remain some of my favorite podcasts today. But at a certain point, it hit me: if you could learn this much listening to sports podcasts, imagine how much you could learn listening to business podcasts.

Starting the Wild Business Growth Podcast

Later that year, I made a massive career change, leaving my corporate brand management job to join my family business, Hippo Direct. I had grown up with the family business – my dad started it the year I was born – and I always thought I may join at some point. At the same time, I was realizing the corporate world wasn’t the right fit for me, and I’d be much happier working in a more entrepreneurial setup, doing things I was more passionate about.

Once I joined, my dad and I had tons of great brainstorming sessions on new ways to market the business. We knew we had to do much more on the digital marketing and social media side. But the tactic we could not get out of our heads was podcasting. We didn’t know what it looked like yet, but we knew we needed to start a podcast.

In looking across our lines of business, including mailing lists and email lists, everything we offered as a company came back to one thing: helping you grow your business. So we thought, What if we put together a podcast where we interview entrepreneurs and marketers about how they grew their business.

The Wild Business Growth Podcast launched on August 3rd, 2018, and has since featured a new entrepreneur or innovator every single Wednesday morning. With over 100 fascinating guests, features in some of my favorite outlets, and listeners around the world, it’s opened more doors than I ever thought possible and truly changed my life.

From Podcast Host to Podcast Producer

In the early days of the Wild Business Growth Podcast, a couple things struck me:

  1. Podcasting is a ton of fun
  2. Podcasting takes a ton of time

I knew from Episode 1 podcasting was the right fit for me. I truly love hosting podcasts, the joy that comes from unlocking gems and insights from amazing guests you otherwise may not even be able to have a conversation with, on any medium. Being a podcast host is something I’ll always love doing.

But the podcast production side – that’s where the magic happens. Somehow, being a podcast producer has become even more rewarding than being a podcast host. There’s true beauty in taking a raw, choppy, first-take interview recording and turning it into a polished, professional-sounding final podcast episode, complete with high-quality licensed music and transitions.

I’ve been the podcast producer since Episode 1 of the Wild Business Growth Podcast. I realized how much time it takes to produce, and how valid a need it is to have your podcast polished and produced. In an industry that’s growing more and more every year, this makes for a huge opportunity to help out other aspiring podcasters by helping them save time while maintaining a high-quality podcast. Especially business owners, entrepreneurs, and storytellers – whose time should be completely focused on building their business.

What is MaxPodcasting?

I’m incredibly excited to launch MaxPodcasting. Producing podcasts is something I’ve already been doing every week for years. It started as a Podcast Service within Hippo Direct, with some amazing clients who still put out top-notch shows to this day. As the number of clients and podcasts kept growing, it became more and more clear this podcast service deserves its own business. It’s a natural transition into entrepreneurship, something I’ve been excited about for as long as I can remember (listen to any episode of the Wild Business Growth Podcast). And it could benefit Hippo Direct as well, giving the family business a chance to focus on the core offering and messaging of mailing lists and email lists (I’ll be helping).

MaxPodcasting is your place to save time with your high-quality podcast. If you’re interested in starting a podcast for your business or brand, and know it’s not in your best interest to spend all the time it takes to run a successful podcast, you’ve come to the right place. Feel free to reach out any time at max@maxpodcasting.com.

Thank you for reading.

-Max

Why I Started MaxPodcasting Max Branstetter Podcast Producer Production

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