What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode 128: Jordan West – eCommerce Launcher, Mindful Marketing Co and Little & Lively

Jordan West, the Co-Founder of Mindful Marketing Co and Little and Lively, joins the show to share his journey from paramedic to generating over $250,000 in sales in 24 hours. Hear how to create successful eCommerce launches, build an engaging VIP group, what organic posts can teach you about paid ads, business lessons Jordan applies from being a paramedic, and his time owning a Taco Del Mar. This episode covers everything from eCommerce tips to laughing at your own jokes. Here’s a small sample of what you will hear in this episode:

• How do you stay cool under pressure
• What makes a successful eCommerce launch
• How do you grow your SMS list and email list
• How do you create a Facebook VIP group
• What is the Parody Ad Strategy
• How was Jordan’s experience as a Singer-Songwriter
• What did he learn from running a restaurant
• What is the most surprising bestseller from Little & Lively

Connect with Jordan on LinkedIn and at MindfulMarketing.Co.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:28] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [0:40] Connect with Jordan on LinkedIn and at MindfulMarketing.Co
  • [1:14] Secrets to Scaling Your Ecommerce Brand
  • [1:21] “Oh, I thought you said Weast“
  • [1:28] Apologies for the dad jokes (not really)
  • [2:08] eCommerce
  • [2:18] How is Jordan’s experience as a part-time paramedic
  • [3:07] Why did he become a paramedic
  • [4:24] Marketing
  • [4:41] How did Jordan learn to be cool under pressure
  • [4:48] Outliers by Malcolm Gladwell (10,000 Hours)
  • [5:03] CPR (Cardiopulmonary Resuscitation)
• Creating a Successful eCommerce Launch
  • [6:17] How did Jordan learn to sell stuff online
  • [6:26] Taco Del Mar
  • [6:48] Facebook Marketing
  • [7:14] Jordan’s wife Carmen West
  • [7:22] Fashion Designer
  • [7:46] Return On Ad Spend (ROAS)
  • [8:06] Agency
  • [8:40] Facebook, Google, Organic
  • [8:52] How impactful has ad buying and ad spend been to the success of Little & Lively
  • [9:23] SMS List, Email List
  • [9:37] Facebook Messenger
  • [9:54] Owned List, ManyChat, Recart
  • [10:23] Facebook Ads, Google Ads
  • [10:29] How do you run successful Facebook and Instagram Ads
  • [11:07] The Unicorn Method
  • [11:34] Ads Manager, Copy
  • [11:42] Instagram
  • [11:55] 20% Text Rule
  • [12:24] Consumers
  • [12:47] How do you market with SMS (Short Message Service)
  • [13:14] Revenue
  • [14:24] How do you build your SMS List
  • [14:59] MMS (Multimedia Messaging Service)
  • [15:14] VIP Facebook Group
  • [15:38] Sales
  • [16:06] How do you create a VIP Facebook Group
  • [17:38] Shopify, Shopify Plus
  • [18:15] Inventory
  • [18:46] That scene from A Christmas Story
  • [18:55] How do you have a successful eCommerce launch
  • [19:08] Sales Launch Psychology
  • [20:15] Brand, Brand Equity
  • [20:47] What do VIP group members appreciate the most
  • [21:40] Customers
  • [22:07] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [23:07] Creative Marketing
  • [23:12] Evergreen
  • [23:14] Justin Evergreen
  • [24:02] Facebook News Feed
  • [24:06] Click-Through Rate (CTR)
  • [25:06] Can a parody strategy work in the long term
  • [25:43] Ad Frequency
• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [26:14] What is a quirk Jordan has
  • [26:57] What is his biggest pet peeve
  • [27:10] He continues to read my mind
  • [27:28] What is a Weird Talent he has
  • [27:35] Singer-Songwriter
  • [27:50] Spotify
  • [28:28] Catch-22 by Joseph Heller
• Rapid-Fire Q&A
  • [28:33] “I’m ready!” -SpongeBob SquarePants
  • [28:47] What did Jordan learn from running a restaurant
  • [29:11] What can you do to be and stay creative
  • [29:19] Mountain Biking
  • [29:50] Paul Simon, “The Boxer” by Simon & Garfunkel
  • [30:06] Simon Says
  • [30:25] Little & Lively Leggings
  • [31:23] Connect with Jordan on LinkedIn and at MindfulMarketing.Co
  • [31:37] What are Jordan’s final thoughts
  • [31:40] Falsetto
  • [32:08] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [32:19] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [32:21] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [32:23] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Jordan West on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!