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		<title>Sasha Siddhartha &#8211; Wild Business Growth Podcast #317: Thrive Market Co-Founder, Healthy &#038; Sustainable Online Groceries</title>
		<link>https://maxpodcasting.com/sasha-siddhartha/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 01 Jan 2025 02:35:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Sasha Siddhartha]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Thrive Market]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=10021</guid>

					<description><![CDATA[Sasha Siddhartha, the Co-Founder &#038; CTO of Thrive Market, joins the Wild Business Growth podcast to share his journey from growing up in several countries to building the online organic grocery store with over 1.6 million members.]]></description>
										<content:encoded><![CDATA[
<p>Solve a problem you&#8217;re personally passionate about. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a>&nbsp;podcast guest, Sasha Siddhartha. Sasha is the Co-Founder &amp; CTO of Thrive Market. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 317: Sasha Siddhartha – Thrive Market Co-Founder, Healthy &amp; Sustainable Online Groceries</h2>



<p>Sasha Siddhartha, the Co-Founder &amp; CTO of Thrive Market, joins the show to share his journey from growing up in several countries to building the online healthy &amp; sustainable grocery store with over 1.6 million members. Hear how to immerse yourself in a new culture, create a company mission that attracts a strong team, use a membership model, invent new recipes, and the longest coding sprint Sasha’s ever done.&nbsp;This episode covers everything from Microsoft to plantain chips. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What countries did Sasha grow up in</li><li>Germinated!</li><li>What makes Thrive Market different</li><li>How much testing has Sasha done on the Thrive Market site</li><li>What has driven the growth of Thrive Market</li><li>Emerging Fred Syndrome</li><li>What&#8217;s the biggest difference between working in a giant corporation vs. working in the startup world</li><li>How do you pronounce Sasha&#8217;s real name</li></ul>



<p>Connect with Sasha at <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">ThriveMarket.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/sashasiddhartha" target="_blank">LinkedIn</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/sasha-siddhartha-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/sasha-siddhartha-thrive-market-co-founder-online-organic/id1422144338?i=1000682324882"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Diplomat Mom</strong><ul><li>[0:32] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;&#104;ippo&#100;irect.co&#109;" target="_blank">&#109;&#97;&#120;&#64;&#109;&#97;xpo&#100;castin&#103;.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:41] Connect with Sasha at <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">ThriveMarket.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/sashasiddhartha" target="_blank">LinkedIn</a></li><li>[2:05] Thank you, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/alyssa-kluge2024" target="_blank">Alyssa Kluge</a>!</li><li>[2:22] <a rel="noreferrer noopener" href="https://thrivemarket.com/p/thrive-market-sweet-potato-chips" target="_blank">Coconut Oil Sweet Potato Chips</a>, <a rel="noreferrer noopener" href="https://thrivemarket.com/p/thrive-market-non-gmo-cassava-chips-sea-salt-4-oz-bag" target="_blank">Cassava Chips</a></li><li>[2:44] How did Sasha&#8217;s mom being a diplomat impact his upbringing</li><li>[4:03] How do you immerse yourself in a new culture</li><li>[5:10] What countries did Sasha grow up in</li><li>[6:33] What are the most popular languages in <a rel="noreferrer noopener" href="https://www.incredibleindia.gov.in/en" target="_blank">India</a></li><li>[7:40] What drew Sasha to <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">entrepreneurship</a></li><li>[8:34] <a rel="noreferrer noopener" href="https://www.cs.stanford.edu/" target="_blank">Stanford University Computer Science</a></li><li>[9:08] <a rel="noreferrer noopener" href="https://www.microsoft.com/" target="_blank">Microsoft</a></li><li>[9:59] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/v/venturecapital.asp" target="_blank">VC</a> (Venture Capital)</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-1024x538.png" alt="SquadShot Sasha Siddhartha" class="wp-image-10043" width="717" height="377" srcset="https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha.png 1200w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-500x263@2x.png 1000w" sizes="(max-width: 717px) 100vw, 717px" /><figcaption>Thrive Market is Thriving</figcaption></figure></div>



<ul><li><strong>The Thrive Market Story</strong><ul><li>[11:12] Germinated!</li><li>[11:30] Shoutout, Fashion</li><li>[11:38] How did Sasha get involved with <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">Thrive Market</a></li><li>[12:34] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/nicholasgreen" target="_blank">Nick Green</a></li><li>[13:21] <a rel="noreferrer noopener" href="https://thrivemarket.com/c/influencer-favorites" target="_blank">Influencers</a></li><li>[14:53] What makes Thrive Market different</li><li>[16:04] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/stock-keeping-unit-sku.asp" target="_blank">SKU</a> (Stock Keeping Unit)</li><li>[17:44] <a rel="noreferrer noopener" href="https://ai.google/" target="_blank">AI</a> (Artificial Intelligence)</li><li>[18:12] <a rel="noreferrer noopener" href="https://developers.google.com/machine-learning/crash-course" target="_blank">Machine Learning</a> (ML)</li><li>[19:28] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/revenue.asp" target="_blank">Revenue</a></li><li>[20:02] How has Sasha grown Thrive Market as <a rel="noreferrer noopener" href="https://www.forbes.com/sites/emmawoollacott/article/chief-technology-officer-cto/" target="_blank">CTO</a> (Chief Technical Officer)</li><li>[22:39] How do you use a <a rel="noreferrer noopener" href="https://thrivemarket.com/quiz/quickstart/household-members" target="_blank">membership model</a></li><li>[23:20] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/profitcentre.asp" target="_blank">Profit Center</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/investing/what-is-a-cash-flow-statement/" target="_blank">Cash Flow</a></li><li>[25:41] What has driven the growth of Thrive Market</li><li>[26:12] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/v/valueproposition.asp" target="_blank">Value Proposition</a> aka Value Prop</li><li>[26:48] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/m/marketing.asp" target="_blank">Marketing</a></li><li>[28:40] How much testing has Sasha done on the Thrive Market site</li><li>[29:14] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Sasha</li></ul><ul><li>[29:15] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[29:17] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1024x536.jpg" alt="Thrive Market" class="wp-image-10045" width="719" height="376" srcset="https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1024x536.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-400x209.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-768x402.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-500x262.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-400x209@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1280x670.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1920x1005.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-768x402@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1024x536@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-500x262@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-800x419@2x.jpg 1600w" sizes="(max-width: 719px) 100vw, 719px" /></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[29:37] What&#8217;s a quirk Sasha has</li><li>[30:08] Sorry</li><li>[30:47] Shoutout, Grandpa Fred &amp; Emerging Fred Syndrome (EFS)</li><li>[31:18] What&#8217;s a Weird Talent Sasha has</li><li>[32:04] How do you find new recipes</li><li>[32:28] What&#8217;s Sasha&#8217;s biggest pet peeve</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[33:52] What&#8217;s the biggest difference between working in a giant corporation vs. working in the startup world</li><li>[34:50] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt11280740/" target="_blank">Severance</a></em></li><li>[34:54] Shoutout, Andrew!</li><li>[35:10] What&#8217;s the worst way someone&#8217;s messed up pronouncing Siddhartha</li><li>[35:25] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Siddhartha-Novel-Hermann-Hesse/dp/0553208845" target="_blank">Siddhartha</a></em> by Hermann Hesse</li><li>[35:34] How do you pronounce Sasha&#8217;s real name</li><li>[36:08] <a rel="noreferrer noopener" href="https://thrivemarket.com/p/thrive-market-plantain-chips-lightly-salted" target="_blank">Plantain Chips</a></li><li>[36:45] What&#8217;s the longest <a rel="noreferrer noopener" href="https://www.reddit.com/r/webdev/comments/xl1wm1/what_are_coding_sprints_really/" target="_blank">coding sprint</a> Sasha&#8217;s ever done</li><li>[38:14] Connect with Sasha at <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">ThriveMarket.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/sashasiddhartha" target="_blank">LinkedIn</a></li></ul><ul><li>[38:35] What are Sasha&#8217;s Final Thoughts</li></ul><ul><li>[39:03] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[39:12] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Sasha</li></ul><ul><li>[39:18] Check out the <em>Wild Business Growth</em> podcast<em>&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[39:19]&nbsp;Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[39:20] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;m&#97;&#120;podca&#115;&#116;&#105;&#110;&#103;.co&#109;">&#109;&#97;&#120;&#64;&#109;a&#120;p&#111;&#100;c&#97;stin&#103;.&#99;&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[39:24] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Sasha Siddhartha - Wild Business Growth Podcast #317: Thrive Market Co-Founder, Healthy &amp; Sustainable Online Groceries" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;&#97;x&#64;m&#97;x&#112;odcast&#105;ng.&#99;&#111;&#109;">&#109;a&#120;&#64;maxp&#111;dcas&#116;&#105;&#110;&#103;&#46;co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Sasha Siddhartha on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And try out Thrive Market with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>David Perry &#8211; Wild Business Growth Podcast #185: Video Game Voyager, Co-Founder of Carro &#038; Gaikai</title>
		<link>https://maxpodcasting.com/david-perry/</link>
					<comments>https://maxpodcasting.com/david-perry/#comments</comments>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 09 Mar 2022 09:32:29 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Carro]]></category>
		<category><![CDATA[David Perry]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Gaikai]]></category>
		<category><![CDATA[Influencer Marketing]]></category>
		<category><![CDATA[Selling Your Business]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Video Games]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=5442</guid>

					<description><![CDATA[David Perry, the Co-Founder of Carro and video game industry legend, joins the Wild Business Growth Podcast to share his journey from developing video games to selling his cloud gaming service to Sony and revolutionizing how brands partner with influencers.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">Skill, risk, and strategy. That&#8217;s what you need to keep people engaged &#8211; in video games and in business. This week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> guest, David Perry, has excelled in both of those worlds. David is the Co-Founder of Carro and a video game industry legend. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 185: David Perry – Video Game Voyager, Co-Founder of Carro &amp; Gaikai</h2>



<p>David Perry, the Co-Founder of Carro and video game industry legend, joins the show to share his journey from developing video games to selling his cloud gaming service to Sony and revolutionizing how brands partner with influencers. Hear how to make your&nbsp;business attractive to big players, find inspiration from other markets, the right influencers to market your brand, David’s craziest skydiving story, and the time he visited Michael Jackson at Neverland. This episode covers everything from video game design to jumping out of an airplane. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What is the most difficult part of designing video games</li><li>How do you pronounce Gaikai</li><li>What made Gaikai attractive to Sony</li><li>The Bizarro Spaghetti / Spaghetti 2: The Sequel</li><li>What was David&#8217;s reaction when he found out Sony was acquiring his company</li><li>Something shocking about skydiving</li><li>What is Carro</li><li>The Weird Wild Woodworking Award goes to David!</li></ul>



<p>Connect with David on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/dperry" target="_blank">LinkedIn</a> and <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">GetCarro.com</a>.</p>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;background:transparent;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/david-perry-video-game-voyager-co-founder-of-carro/id1422144338?i=1000553404781"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Designing Video Games</strong><ul><li>[0:29] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;&#104;ippo&#100;ir&#101;ct&#46;&#99;&#111;&#109;" target="_blank">ma&#120;&#64;&#109;a&#120;p&#111;&#100;&#99;&#97;&#115;&#116;&#105;ng&#46;&#99;&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:42] Connect with David on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/dperry" target="_blank">LinkedIn</a> and <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">GetCarro.com</a></li><li>[2:31] Gotcha!</li><li>[2:54] <em><a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Earthworm_Jim" target="_blank">Earthworm Jim</a></em></li><li>[3:02] What is the most difficult part of designing video games</li><li>[3:30] <a rel="noreferrer noopener" href="https://www.entrepreneur.com/encyclopedia/licensing" target="_blank">Licensing</a></li><li>[4:06] How do you learn to design video games</li><li>[4:15] <a rel="noreferrer noopener" href="https://www.britannica.com/place/Belfast" target="_blank">Belfast, Northern Ireland</a></li><li>[4:17] A little &#8220;accent&#8221; teaser</li><li>[5:00] <a rel="noreferrer noopener" href="https://www.ebay.com/b/Sinclair-ZX81-Vintage-Computers-Mainframes/162075/bn_114564128" target="_blank">Sinclair ZX81</a>, <a rel="noreferrer noopener" href="https://www.ebay.com/b/Timex-Sinclair/162075/bn_7023250847" target="_blank">Timex 1000</a></li><li>[5:27] <em><a rel="noreferrer noopener" href="https://www.amazon.com/David-Perry-Game-Design-Brainstorming/dp/1584506687" target="_blank">David Perry on Game Design: A Brainstorming ToolBox</a></em> by David Perry &amp; Rusel DeMaria</li><li>[7:16] <em><a rel="noreferrer noopener" href="https://tetris.com/play-tetris" target="_blank">Tetris</a></em></li><li>[9:07] <a rel="noreferrer noopener" href="https://james-camerons-avatar.fandom.com/wiki/Pandora" target="_blank">Pandora from <em>Avatar</em></a></li><li>[9:17] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0000116/" target="_blank">James Cameron</a></li><li>[9:22] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/List_of_Terminator_video_games" target="_blank"><em>The Terminator</em> Game</a></li><li>[10:06] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Avatar_2" target="_blank"><em>Avatar</em> Sequels</a></li><li>[10:31] <em><a rel="noreferrer noopener" href="https://www.starwars.com/" target="_blank">Star Wars</a></em>, <em><a rel="noreferrer noopener" href="https://www.wizardingworld.com/" target="_blank">Harry Potter</a></em></li></ul></li><li><strong>The Gaikai Story</strong><ul><li>[11:16] How do you pronounce <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Gaikai" target="_blank">Gaikai</a></li><li>[11:43] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[12:19] <a rel="noreferrer noopener" href="https://www.quora.com/What-does-marketing-mystique-mean-exactly-in-this-context" target="_blank">Mystique Marketing</a></li><li>[12:28] <a rel="noreferrer noopener" href="https://www.versace.com/us/en-us/home/" target="_blank">Versace</a></li><li>[13:30] <a rel="noreferrer noopener" href="https://www.britannica.com/technology/technology" target="_blank">Technology</a> (Tech)</li><li>[13:44] Completely true</li><li>[14:02] <a rel="noreferrer noopener" href="https://www.visitcalifornia.com/places-to-visit/silicon-valley/" target="_blank">Silicon Valley</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/startup.asp" target="_blank">Startup</a></li><li>[14:21] I now know how to pronounce <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Chianti" target="_blank">Chianti</a></li><li>[14:51] How did David get into the <a rel="noreferrer noopener" href="https://www.playstation.com/en-us/ps-now/" target="_blank">cloud gaming</a> space</li><li>[15:01] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Acclaim_Entertainment" target="_blank">Acclaim</a>, <em><a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/NBA_Jam" target="_blank">NBA Jam</a></em></li><li>[16:03] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/KOTRA" target="_blank">KOTRA</a> (Korea Trade-Investment Promotion Agency)</li><li>[16:18] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/ceo.asp" target="_blank">CEO</a> (Chief Executive Officer)</li><li>[20:36] You&#8217;re good, David!</li><li>[21:29] <a rel="noreferrer noopener" href="https://www.adobe.com/products/flashplayer/end-of-life.html" target="_blank">Flash</a></li><li>[21:35] <a rel="noreferrer noopener" href="https://farmville3.com/" target="_blank">FarmVille</a></li><li>[21:45] <a rel="noreferrer noopener" href="http://xanga.com/" target="_blank">Xanga</a></li><li>[21:49] <a rel="noreferrer noopener" href="https://www.tiktok.com/tag/farmville?lang=en" target="_blank">FarmVille TikTok</a></li><li>[22:30] <a rel="noreferrer noopener" href="https://www.dicesummit.org/" target="_blank">D.I.C.E. Summit</a></li><li>[22:51] <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV?si=8ea6e574f32b4434" target="_blank">Digital Music</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV?si=8ea6e574f32b4434" target="_blank">Spotify</a></li><li>[23:25] <em><a rel="noreferrer noopener" href="https://mariokart8.nintendo.com/" target="_blank">Mario Kart</a></em></li><li>[23:55] <a rel="noreferrer noopener" href="https://www.facebook.com/" target="_blank">Facebook</a>, <em><a rel="noreferrer noopener" href="https://www.crysis.com/" target="_blank">Crysis</a></em>, <a rel="noreferrer noopener" href="https://twitter.com/" target="_blank">Twitter</a></li><li>[24:22] <a rel="noreferrer noopener" href="https://www.playstation.com/en-us/ps-now/" target="_blank">PlayStation</a></li><li>[24:34] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Virtual_reality" target="_blank">Virtual Reality</a> (VR), <a rel="noreferrer noopener" href="https://www.oculus.com/" target="_blank">Oculus</a></li><li>[25:05] What is <em><a rel="noreferrer noopener" href="https://beatsaber.com/" target="_blank">Beat Saber</a></em></li><li>[25:46] <em><a rel="noreferrer noopener" href="https://www.callofduty.com/" target="_blank">Call of Duty</a> (COD)</em></li><li>[26:02] <a rel="noreferrer noopener" href="https://www.playstation.com/en-us/ps5/" target="_blank">PlayStation 5</a> (PS5), <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=X_NuEQ-n60I" target="_blank">PlayStation 8</a> (PS8), <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=IyPQVsdCuRk" target="_blank">PlayStation 9</a> (PS9)</li><li>[26:24] <a rel="noreferrer noopener" href="https://www.ponggame.org/" target="_blank">Pong</a></li><li>[27:11] <a rel="noreferrer noopener" href="https://www.flightsimulator.com/" target="_blank">Flight Simulator</a></li><li>[27:23] <a rel="noreferrer noopener" href="https://stadia.google.com/" target="_blank">Stadia</a></li><li>[27:28] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Jade_Raymond" target="_blank">Jade Raymond</a></li><li>[28:30] What made Gaikai attractive to <a rel="noreferrer noopener" href="https://www.sony.com/" target="_blank">Sony</a></li><li>[28:45] <a rel="noreferrer noopener" href="https://youtu.be/mfv_hOFT1S4" target="_blank">Keynote Speeches</a></li><li>[30:07] <a rel="noreferrer noopener" href="https://blog.hootsuite.com/reach-vs-impressions/#:~:text=Reach%20refers%20to%20the%20total,been%20displayed%20on%20a%20screen." target="_blank">Reach</a></li><li>[30:16] Sorry, Stadia!</li><li>[30:25] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Phil_Harrison" target="_blank">Phil Harrison</a></li><li>[30:34] <a rel="noreferrer noopener" href="https://www.youtube.com/" target="_blank">YouTube</a></li><li>[31:03] <a rel="noreferrer noopener" href="https://www.walmart.com/" target="_blank">Walmart</a></li><li>[31:42] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a></li><li>[32:36] What was David&#8217;s reaction when he found out Sony was acquiring his company</li><li>[34:16] <a rel="noreferrer noopener" href="https://www.bankofamerica.com/deposits/wire-transfers-faqs/" target="_blank">Wire</a></li><li>[34:37] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0133093/" target="_blank">The Matrix</a></em></li><li>[35:13] <a rel="noreferrer noopener" href="https://www.amazon.com/Best-Sellers-Office-Products-Fax-Machines/zgbs/office-products/172582" target="_blank">Fax Machine</a> (whaaaaaat)</li><li>[35:48] Take that back, David!</li><li>[36:11] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcast</a></li><li>[37:29] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;&#97;x&#64;maxpod&#99;&#97;&#115;t&#105;&#110;g&#46;&#99;&#111;m">&#109;&#97;&#120;&#64;&#109;&#97;&#120;p&#111;&#100;&#99;&#97;&#115;t&#105;&#110;g&#46;&#99;o&#109;</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="730" src="https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-1024x730.jpg" alt="David Perry - Wild Business Growth Podcast #185: Video Game Voyager, Co-Founder of Carro &amp; Gaikai" class="wp-image-5447" srcset="https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-1024x730.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-400x285.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-768x548.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-500x356.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-400x285@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-1280x913.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-1920x1369.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-768x548@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-1024x730@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-500x356@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2022/03/IMG_7746-800x570@2x.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Hi Gaikai, Hello Carro</figcaption></figure></div>



<ul id="block-e2455cfc-8974-4c8c-9460-307439cd97ee"><li><strong>The Carro Story</strong><ul><li>[38:39] What is <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">Carro</a></li><li>[38:48] No, thank <em>you</em></li><li>[39:02] What got David interested in <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">influencers</a> in the first place</li><li>[40:18] <a rel="noreferrer noopener" href="https://www.bobvila.com/articles/how-to-varnish-wood/" target="_blank">Varnish</a></li><li>[42:07] <a rel="noreferrer noopener" href="https://developers.facebook.com/products/instagram/success-stories/carro/" target="_blank">Facebook Success Story</a></li><li>[42:29] <a rel="noreferrer noopener" href="https://www.instagram.com/?hl=en" target="_blank">Instagram</a></li><li>[42:42] Check out <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">GetCarro.com</a></li><li>[42:53] <a rel="noreferrer noopener" href="https://www.shopify.com/" target="_blank">Shopify</a></li><li>[43:16] <a rel="noreferrer noopener" href="https://kpi.org/KPI-Basics" target="_blank">KPIs</a> (Key Performance Indicators)</li><li>[43:32] Guilty</li><li>[43:53] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[44:12] <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content</a></li><li>[45:19] <a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0697657/" target="_blank">The Bizarro Spaghetti</a> / Spaghetti 2: The Sequel</li><li>[45:46] <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">Website</a></li><li>[46:19] <a rel="noreferrer noopener" href="https://www.amazon.com/" target="_blank">Amazon</a></li><li>[47:21] <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">Carro</a></li><li>[48:07] <a rel="noreferrer noopener" href="https://www.etsy.com/" target="_blank">Etsy</a></li><li>[48:13] <a rel="noreferrer noopener" href="https://www.uber.com/" target="_blank">Uber</a></li><li>[48:30] <a rel="noreferrer noopener" href="https://www.airbnb.com/" target="_blank">Airbnb</a></li><li>[48:47] Sign me up</li><li>[49:22] <a rel="noreferrer noopener" href="https://www.bigcommerce.com/blog/affiliate-marketing/" target="_blank">Affiliate Marketing</a></li><li>[50:00] <a rel="noreferrer noopener" href="https://www.bestbuy.com/site/electric-transportation/electric-bikes-biking-gear/pcmcat250300050009.c?id=pcmcat250300050009" target="_blank">eBike</a></li><li>[50:51] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/customer.asp" target="_blank">Customers</a></li><li>[50:58] <a rel="noreferrer noopener" href="https://www.outbrain.com/blog/remarketing-guide/" target="_blank">Remarketing</a></li><li>[51:15] <a rel="noreferrer noopener" href="https://www.unitedtalent.com/" target="_blank">United Talent Agency</a> (UTA)</li><li>[51:24] <a rel="noreferrer noopener" href="https://www.instagram.com/kimkardashian/?hl=en" target="_blank">Kim Kardashian</a></li><li>[51:47] <a rel="noreferrer noopener" href="https://www.ssa.gov/benefits/retirement/" target="_blank">Retirement</a> (or not)</li></ul></li><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[52:12] <a rel="noreferrer noopener" href="https://www.bannerflow.com/blog/the-5-step-guide-to-creative-marketing/#:~:text=Creative%20marketing%20is%20the%20act,connecting%20with%20the%20audience's%20emotions." target="_blank">Creative Marketing</a></li><li>[52:26] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Disney%27s_Aladdin_(Virgin_Games_video_game)" target="_blank"><em>Aladdin</em> Video Game</a></li><li>[53:18] <a rel="noreferrer noopener" href="https://disney.fandom.com/wiki/Genie" target="_blank">Genie</a></li><li>[53:34] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Press" target="_blank">Press</a></li><li>[53:40] <a rel="noreferrer noopener" href="https://www.disney.com/" target="_blank">Disney</a></li><li>[53:56] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0005076/" target="_blank">Jeffrey Katzenberg</a>, <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0110357/" target="_blank">The Lion King</a></em></li><li>[54:07] <a rel="noreferrer noopener" href="https://www.virgin.com/branson-family/richard-branson-blog" target="_blank">Richard Branson</a>, <a rel="noreferrer noopener" href="https://www.virgin.com/" target="_blank">Virgin</a></li><li>[54:46] That&#8217;s the easiest way probably</li><li>[55:02] <a rel="noreferrer noopener" href="https://www.sega.com/" target="_blank">SEGA</a></li><li>[55:38] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Enter_the_Matrix" target="_blank"><em>The Matrix</em> Game</a></li><li>[55:50] <a rel="noreferrer noopener" href="https://www.tiesto.com/" target="_blank">Tiësto</a></li><li>[56:58] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Michael_Jackson" target="_blank">Michael Jackson</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Neverland_Ranch" target="_blank">Neverland</a></li><li>[58:02] Now that&#8217;s compatible</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[58:32] How do you lose your accent</li><li>[58:52] Shoutout GB!</li><li>[59:21] What&#8217;s something shocking about skydiving</li><li>[1:00:29] Sheeeeeesh</li><li>[1:01:26] <a rel="noreferrer noopener" href="https://www.ebay.com/itm/123739938066" target="_blank">Yoda on Luke Skywalker&#8217;s Back</a></li><li>[1:02:25] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=rY0WxgSXdEE" target="_blank">Another One Bites the Dust</a>&#8221; by Queen</li><li>[1:02:30] What&#8217;s an <a href="https://en.wikipedia.org/wiki/Altimeter" target="_blank" rel="noreferrer noopener">altimeter</a></li><li>[1:03:13] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Shaquille_O%27Neal" target="_blank">Shaq</a> (my skydiving partner)</li><li>[1:03:22] What&#8217;s a quirk David has</li><li>[1:04:13] <a rel="noreferrer noopener" href="https://www.sammaloofwoodworker.com/" target="_blank">Maloof Rocking Chair</a></li><li>[1:06:33] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">Podcasting</a></li><li>[1:07:04] The Weird Wild Woodworking Award goes to David!</li><li>[1:07:33] <a rel="noreferrer noopener" href="https://www.shure.com/en-MEA/products/microphones/sm7b" target="_blank">SM7B</a></li><li>[1:08:45] What was David&#8217;s favorite moment from visiting Michael Jackson &amp; Neverland</li><li>[1:10:32] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Michael_Jackson%27s_Moonwalker" target="_blank"><em>Michael Jackson Moonwalker </em>Video Game</a></li><li>[1:10:57] <a href="https://en.wikipedia.org/wiki/Playboy_Mansion" target="_blank" rel="noreferrer noopener">Playboy Mansion</a></li><li>[1:11:07] What video game did Michael Jackson want to be the first to play</li><li>[1:11:49] Connect with David on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/dperry" target="_blank">LinkedIn</a> and <a rel="noreferrer noopener" href="https://getcarro.com/" target="_blank">GetCarro.com</a></li><li>[1:12:12] Email <a href="mailto:H&#101;l&#108;&#111;&#64;&#71;et&#67;&#97;rro&#46;co&#109;">&#72;&#101;&#108;&#108;&#111;&#64;&#71;&#101;&#116;Car&#114;o&#46;&#99;&#111;&#109;</a> if you have a Shopify store</li></ul><ul><li>[1:12:37] What are David&#8217;s Final Thoughts</li></ul><ul><li>[1:13:15] Follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about the podcast. And 5 stars on Apple Podcasts &amp; Spotify if you&#8217;re feeling super nice</li></ul><ul><li>[1:13:31] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[1:13:32] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> @MaxBranstetter</li><li>[1:13:34] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;&#120;&#64;&#109;axp&#111;dc&#97;&#115;&#116;&#105;&#110;g&#46;com">m&#97;&#120;&#64;m&#97;x&#112;od&#99;ast&#105;&#110;&#103;.c&#111;m</a> to bring your podcast to life and use it as a business-building tool</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="David Perry - Wild Business Growth Podcast #185: Video Game Voyager, Co-Founder of Carro &amp; Gaikai" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;x&#64;&#109;&#97;xp&#111;d&#99;&#97;&#115;&#116;in&#103;.com">&#109;a&#120;&#64;&#109;&#97;x&#112;&#111;&#100;c&#97;&#115;&#116;&#105;ng&#46;co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to David Perry on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. Then, go to a woodworking conference in Iowa with them. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
]]></content:encoded>
					
					<wfw:commentRss>https://maxpodcasting.com/david-perry/feed/</wfw:commentRss>
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		<item>
		<title>Kasey Luck &#8211; Wild Business Growth Podcast #135: Wanderlust and Emails, Founder of Luck &#038; Co</title>
		<link>https://maxpodcasting.com/kasey-luck/</link>
					<comments>https://maxpodcasting.com/kasey-luck/#comments</comments>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 10 Mar 2021 09:56:52 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Kasey Luck]]></category>
		<category><![CDATA[Luck & Co]]></category>
		<category><![CDATA[Semester at Sea]]></category>
		<category><![CDATA[Travel]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=3897</guid>

					<description><![CDATA[Kasey Luck, the Founder and CEO of Luck and Co, joins the Wild Business Growth Podcast to share her journey from exchange student and Semester at Sea to helping eCommerce stores maximize their email revenue.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">Sometimes you need to work on your email newsletter, and sometimes you need to drop everything and travel the world. Both of these are true for this week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> guest, Kasey Luck. She&#8217;s the Founder and CEO of Luck &amp; Co, helping eCommerce stores maximize their email revenue. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary"><strong>Episode 135: Kasey Luck – Wanderlust and Emails, Founder of Luck &amp; Co</strong></h2>



<p>Kasey Luck, the Founder and CEO of Luck and Co, joins the show to share her journey from exchange student and Semester at Sea to helping eCommerce stores maximize their email revenue. Hear how to increase your revenue with email marketing, grow your email list, step inside the customer journey, how learning English compares to learning Russian, and what it’s like living on a ship for so long. This episode covers everything from email marketing tips to singing and dancing in public. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>How was Kasey&#8217;s experience on the Semester at Sea</li><li>How do you grow revenue with email marketing</li><li>What should an email to a dormant subscriber look like</li><li>How do you best automate email marketing</li><li>What is the best way to grow your email list</li><li>Unuuuuusual Alluuuuusion</li><li>Kasey speaking Russian</li><li>What would her own Semester at Sea look like</li></ul>



<p>Connect with Kasey on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/kaseyluck" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://luckandco.agency/" target="_blank">LuckAndCo.Agency</a>.</p>



<p>Enjoy the shooooow! Check out the show notes below for much more detail.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro</strong> <strong>&amp; Semester at Sea</strong><ul><li>[0:29] Email me at <a rel="noreferrer noopener" href="mailto:m&#97;x&#64;h&#105;&#112;&#112;odir&#101;ct.&#99;om" target="_blank">&#109;ax&#64;&#109;&#97;&#120;p&#111;&#100;cast&#105;&#110;g&#46;&#99;&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:43] Connect with Kasey on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/kaseyluck" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://luckandco.agency/" target="_blank">LuckAndCo.Agency</a></li><li>[0:53] Shoutout <a rel="noreferrer noopener" href="https://www.linkedin.com/in/berosen" target="_blank">Rosen</a>!</li><li>[1:28] <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em></li><li>[2:01] <a rel="noreferrer noopener" href="https://www.aubg.edu/" target="_blank">American University in Bulgaria</a> (AUBG)</li><li>[2:11] How was Kasey&#8217;s experience on the <a rel="noreferrer noopener" href="https://www.semesteratsea.org/" target="_blank">Semester at Sea</a></li><li>[2:57] What was her favorite city or country she went to</li><li>[3:28] <a rel="noreferrer noopener" href="https://www.capetown.travel/" target="_blank">Cape Town</a>, South Africa, <a rel="noreferrer noopener" href="https://tablemountainnationalpark.org/" target="_blank">Table Mountain</a></li><li>[4:29] What was it like living on a ship for so long</li><li>[5:23] <a rel="noreferrer noopener" href="https://www.hippodirect.com/college-administrators-faculty-lists" target="_blank">Professors</a></li><li>[5:43] <a rel="noreferrer noopener" href="https://www.semesteratsea.org/courses/literature-of-the-earth/" target="_blank">Literature</a>, <a rel="noreferrer noopener" href="https://www.brainpickings.org/2012/01/30/writers-top-ten-favorite-books/" target="_blank">Authors</a></li><li>[6:10] <a rel="noreferrer noopener" href="https://www.nhs.uk/conditions/claustrophobia/#:~:text=Claustrophobia%20is%20the%20irrational%20fear%20of%20confined%20spaces.&amp;text=Some%20people%20with%20claustrophobia%20experience,or%20fear%20of%20losing%20control." target="_blank">Claustrophobia</a></li></ul></li><li><strong>The Luck &amp; Co Story &amp; Emails for eCommerce</strong><ul><li>[6:54] <a rel="noreferrer noopener" href="https://luckandco.agency/" target="_blank">Email Marketing</a></li><li>[7:08] Where was Kasey first exposed to email marketing</li><li>[7:12] <a rel="noreferrer noopener" href="https://500.co/" target="_blank">500 Startups</a></li><li>[7:35] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/what-is-marketing" target="_blank">Marketing</a>, <a rel="noreferrer noopener" href="https://corporatefinanceinstitute.com/resources/knowledge/strategy/business-operations/" target="_blank">Operations</a> (Ops)</li><li>[7:48] <a rel="noreferrer noopener" href="https://blog.bizzabo.com/event-marketing-guide" target="_blank">Events Marketing</a>, <a rel="noreferrer noopener" href="https://www.disruptiveadvertising.com/marketing/marketing-channels/" target="_blank">Marketing Channel</a>, <a rel="noreferrer noopener" href="https://www.sas.com/en_us/insights/marketing/marketing-analytics.html#:~:text=Marketing%20analytics%20comprises%20the%20processes,success%20of%20their%20marketing%20initiatives.&amp;text=Marketing%20analytics%20uses%20important%20business,attribution%20and%20overall%20marketing%20effectiveness." target="_blank">Analytical</a>, <a rel="noreferrer noopener" href="https://www.convinceandconvert.com/content-marketing/3-trends-in-digital-marketing-creative/" target="_blank">Creative</a></li><li>[8:07] <a rel="noreferrer noopener" href="https://businesstown.com/300-best-small-business-ideas/" target="_blank">Businesses</a></li><li>[8:14] <a rel="noreferrer noopener" href="https://www.bigcommerce.com/ecommerce-answers/what-is-open-rate/#:~:text=Definition%3A%20Open%20Rate%20is%20an,misleading%20metric%20for%20online%20marketers." target="_blank">Open Rates</a>, <a rel="noreferrer noopener" href="https://www.campaignmonitor.com/resources/glossary/click-through-rate-ctr/" target="_blank">Click-Through Rates</a> (CTR)</li><li>[8:32] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/email-marketing-examples-list" target="_blank">Email Campaigns</a></li><li>[8:57] <a rel="noreferrer noopener" href="https://www.boldandzesty.com/welcome/" target="_blank">Blogging</a>, <a rel="noreferrer noopener" href="https://www.boldandzesty.com/welcome/" target="_blank">Bold &amp; Zesty</a></li><li>[9:45] Where did the idea for Luck &amp; Co come from</li><li>[10:33] <a rel="noreferrer noopener" href="https://www.oscars.org/sites/oscars/files/91aa_doc_features.pdf" target="_blank">Feature Documentary Film</a></li><li>[10:44] <a rel="noreferrer noopener" href="https://www.universalpictures.com/" target="_blank">Universal Pictures</a>, <a rel="noreferrer noopener" href="https://ufofilmstudios.com/" target="_blank">UFO Film Studios</a></li><li>[10:58] <a rel="noreferrer noopener" href="https://www.iwillteachyoutoberich.com/" target="_blank">Ramit Sethi</a></li><li>[11:26] <a rel="noreferrer noopener" href="https://www.boldandzesty.com/welcome/" target="_blank">Kasey&#8217;s Course</a>, <a rel="noreferrer noopener" href="https://www.boldandzesty.com/welcome/" target="_blank">Email List</a></li><li>[11:58] <a rel="noreferrer noopener" href="https://www.inc.com/startup" target="_blank">Startup</a>, <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/what-is-a-marketing-consultant-2295290#:~:text=A%20marketing%20consultant%20is%20an,out%20to%20the%20target%20market." target="_blank">Marketing Consulting</a></li><li>[12:14] <a rel="noreferrer noopener" href="https://vwo.com/conversion-rate-optimization/#:~:text=Conversion%20rate%20optimization%20(CRO)%20is,online%20traffic%20is%20highly%20inconsistent." target="_blank">Conversion Rate Optimization</a> (CRO)</li><li>[12:43] Bravo, Kasey</li><li>[12:54] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/btoc.asp" target="_blank">B2C</a> (Business-to-Consumer), <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/btob.asp" target="_blank">B2B</a> (Business-to-Business),</li><li>[13:08] <a rel="noreferrer noopener" href="https://www.shopify.com/encyclopedia/what-is-ecommerce" target="_blank">eCommerce</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/revenue.asp" target="_blank">Revenue</a></li><li>[14:08] <a rel="noreferrer noopener" href="https://bestlifeonline.com/dad-jokes-so-bad-theyre-actually-hilarious/" target="_blank">Dad Jokes</a></li><li>[14:12] What is Kasey&#8217;s full birth name</li><li>[15:01] How do you grow revenue with email marketing</li><li>[15:11] <a rel="noreferrer noopener" href="https://www.klaviyo.com/features/ecommerce-marketing-automation" target="_blank">Email Automation</a></li><li>[15:28] <a rel="noreferrer noopener" href="https://www.superoffice.com/blog/customer-journey/" target="_blank">Customer Journey</a>, <a rel="noreferrer noopener" href="https://www.smartbugmedia.com/blog/the-3-stages-of-a-typical-buyers-journey#:~:text=What%20is%20the%20Buyer's%20Journey,awareness%2C%20consideration%2C%20and%20decision." target="_blank">Purchasing Journey</a>, <a rel="noreferrer noopener" href="https://contentmarketinginstitute.com/what-is-content-marketing/" target="_blank">Content</a></li><li>[16:20] <a rel="noreferrer noopener" href="https://medium.com/master-your-website/top-of-mind-marketing-d40f2b47996f" target="_blank">Top-of-Mind</a></li><li>[16:51] <a rel="noreferrer noopener" href="https://www.campaignmonitor.com/blog/email-marketing/75-call-to-actions-to-use-in-email-marketing-campaigns/#:~:text=What%20is%20a%20call%20to,to%20drive%20consumers%20to%20action." target="_blank">Call-to-Action</a> (CTA)</li><li>[17:03] <a rel="noreferrer noopener" href="https://www.bigcommerce.com/blog/ecommerce-ux/" target="_blank">User</a>, <a rel="noreferrer noopener" href="https://www.getvero.com/resources/50-email-newsletters/" target="_blank">Subscribe</a>, <a rel="noreferrer noopener" href="https://help.klaviyo.com/hc/en-us/articles/115002775172-Creating-a-Welcome-Series" target="_blank">Welcome Flow</a>, <a rel="noreferrer noopener" href="https://help.klaviyo.com/hc/en-us/articles/115002775252-Creating-a-Browse-Abandonment-Flow" target="_blank">Browse Abandonment Flow</a></li><li>[18:01] What should an email to a <a rel="noreferrer noopener" href="https://www.campaignmonitor.com/blog/email-marketing/say-goodbye-inactive-subscribers/" target="_blank">dormant subscriber</a> look like</li><li>[18:12] <a rel="noreferrer noopener" href="https://www.litmus.com/blog/best-practices-for-plain-text-emails-a-look-at-why-theyre-important/#:~:text=Plain%2Dtext%20emails%20are%20just,well%2Drounded%20email%20marketing%20strategy." target="_blank">Plain Text</a>, <a rel="noreferrer noopener" href="https://www.smashingmagazine.com/2017/01/introduction-building-sending-html-email-for-web-developers/" target="_blank">HTML</a></li><li>[18:42] <a rel="noreferrer noopener" href="https://www.ignytebrands.com/what-is-a-brand/" target="_blank">Brand</a>, <a rel="noreferrer noopener" href="https://blog.hubspot.com/sales/what-is-a-founder#:~:text=In%20business%2C%20a%20founder%20is,an%20idea%20to%20an%20entity." target="_blank">Founder</a>, <a rel="noreferrer noopener" href="https://www.cleverism.com/job-profiles/head-customer-support/#:~:text=Strategy%3A%20The%20Head%20of%20Customer,objectives%20of%20customer%20support%20department." target="_blank">Head of Customer Support</a>, <a rel="noreferrer noopener" href="https://neilpatel.com/blog/email-marketing-segmentation-strategies/" target="_blank">Segment</a></li><li>[19:56] How do you familiarize yourself with the customer journey</li><li>[20:18] <a rel="noreferrer noopener" href="https://www.scribbr.com/methodology/qualitative-research/" target="_blank">Qualitative Research</a>, <a rel="noreferrer noopener" href="https://www.responsesuite.com/" target="_blank">Survey</a></li><li>[21:16] <a rel="noreferrer noopener" href="https://www.helpscout.com/helpu/customer-support-department/" target="_blank">Customer Support Teams</a></li><li>[21:27] <a rel="noreferrer noopener" href="https://blog.flexmr.net/customers-consumers-shoppers" target="_blank">Customers</a>, <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a></li><li>[21:41] How do you best automate email marketing</li><li>[22:08] <a rel="noreferrer noopener" href="https://buffer.com/resources/best-newsletters/" target="_blank">Newsletters</a></li><li>[22:16] <a rel="noreferrer noopener" href="https://www.referralcandy.com/blog/designing-5-types-ecommerce-shoppers-infographic/" target="_blank">Shoppers</a></li><li>[23:00] <a rel="noreferrer noopener" href="https://www.bolt.com/resources/ecommerce-checkout-best-practices/#:~:text=The%20ecommerce%20checkout%20process%20is,and%20frictionless%20for%20the%20user." target="_blank">Checkouts</a>, <a rel="noreferrer noopener" href="https://sendgrid.com/docs/ui/sending-email/email-flow/" target="_blank">Email Flow</a></li><li>[23:14] <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a>, &#8220;<a rel="noreferrer noopener" href="https://www.omnisend.com/blog/email-automation/" target="_blank">top email flows that I should have</a>,&#8221; <a rel="noreferrer noopener" href="https://www.omnisend.com/blog/email-automation/" target="_blank">Listicle</a></li><li>[23:42] What is the best way to grow your <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">email list</a></li><li>[24:02] <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">List Growth</a>, <a rel="noreferrer noopener" href="https://neilpatel.com/blog/e-commerce-traffic-tips/" target="_blank">Traffic</a>, <a rel="noreferrer noopener" href="https://www.bigcommerce.com/blog/customer-acquisition-engagement/" target="_blank">Acquisition</a></li><li>[24:24] <a rel="noreferrer noopener" href="https://www.campaignmonitor.com/blog/email-marketing/2019/05/4-successful-email-opt-in-strategies-and-examples/" target="_blank">Email Opt-In</a></li><li>[24:27] <a rel="noreferrer noopener" href="https://www.coredna.com/blogs/ecommerce-promotion-strategy#:~:text=In%20eCommerce%2C%20customers%20input%20coupon,lower%2Dthan%2Dnormal%20price." target="_blank">Discount</a>, <a rel="noreferrer noopener" href="https://wave.video/blog/video-in-e-commerce-marketing/" target="_blank">Video Tutorial</a>, <a rel="noreferrer noopener" href="https://www.amazon.com/My-Favorite-Recipes-100-Recipe-Organizer/dp/1987514106" target="_blank">Recipe Book</a></li><li>[24:49] <a rel="noreferrer noopener" href="https://wisepops.com/email-pop-up-examples/" target="_blank">Pop-Up</a></li><li>[25:32] The Easy Approach</li><li>[25:41] Kasey jumping ahead to Pet Peeves</li><li>[27:12] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;a&#120;&#64;&#109;axpo&#100;cas&#116;&#105;ng.c&#111;&#109;">max&#64;&#109;&#97;&#120;&#112;&#111;dc&#97;stin&#103;&#46;&#99;om</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="727" src="https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-1024x727.jpg" alt="Kasey Luck - Wild Business Growth Podcast #135: Wanderlust and Emails, Founder of Luck &amp; Co" class="wp-image-3913" srcset="https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-1024x727.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-400x284.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-768x545.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-500x355.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-400x284@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-1280x908.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-1920x1363.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-768x545@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-1024x727@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-500x355@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-800x568@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2021/03/IMG_4857-1280x908@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>This interview was recorded from juuuuust a few miles apart</figcaption></figure>



<ul><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[28:11] <a rel="noreferrer noopener" href="https://simplicable.com/new/creative-marketing#:~:text=Creative%20marketing%20is%20the%20process,products%20in%20an%20inspiring%20experience." target="_blank">Creative Marketing</a></li><li>[28:18] <a rel="noreferrer noopener" href="https://www.adoreme.com/" target="_blank">Adore Me</a></li><li>[28:31] &#8220;<a rel="noreferrer noopener" href="https://www.adoreme.com/valentines-day-lingerie" target="_blank">My V-Day Truth</a>&#8221; by Adore Me</li><li>[28:51] Life Positions</li><li>[29:47] <a rel="noreferrer noopener" href="https://www.skyword.com/marketing-dictionary/paid-advertising/#:~:text=Paid%20advertising%20is%20any%20kind,for%20use%20of%20that%20space.&amp;text=There%20are%20several%20categories%2C%20including,PPI)%2C%20and%20display%20ads." target="_blank">Paid Ad</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/" target="_blank">YouTube</a>, <a rel="noreferrer noopener" href="https://www.wordstream.com/blog/ws/2014/07/07/native-advertising-examples" target="_blank">Native Ad</a>, <a rel="noreferrer noopener" href="https://www.facebook.com/" target="_blank">Facebook</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/" target="_blank">Instagram</a></li><li>[30:24] <a rel="noreferrer noopener" href="https://www.victoriassecret.com/us/" target="_blank">Victoria&#8217;s Secret</a></li><li>[30:52] <a rel="noreferrer noopener" href="https://www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media/" target="_blank">Word of Mouth</a></li><li>[31:21] <a rel="noreferrer noopener" href="https://www.bigcommerce.com/ecommerce-answers/what-is-social-share/#:~:text=Definition%3A%20Social%20sharing%20describes%20when,%2C%20groups%2C%20or%20specific%20individuals." target="_blank">Share</a></li></ul></li><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[31:38] Unuuuuusual Alluuuuusion</li><li>[31:52] What is a quirk Kasey has</li><li>[32:42] What is a weird talent she has</li><li>[33:19] <a rel="noreferrer noopener" href="https://efexchangeyear.org/" target="_blank">Exchange Year</a></li><li>[34:06] Bazinga!</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="538" src="https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co-1024x538.jpg" alt="Kasey Luck - Wild Business Growth Podcast #135: Wanderlust and Emails, Founder of Luck &amp; Co" class="wp-image-3916" srcset="https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co-1024x538.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co-400x210.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co-768x403.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co-500x263.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co-400x210@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co.jpg 1200w, https://maxpodcasting.com/wp-content/uploads/2021/03/Luck-Co-Kasey-Luck-Wild-Business-Growth-Podcast-135-Wanderlust-and-Emails-Founder-of-Luck-Co-500x263@2x.jpg 1000w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[34:28] What is the coldest-Russia-winter story Kasey has</li><li>[35:11] <a rel="noreferrer noopener" href="https://www.rbth.com/lifestyle/333064-how-does-russia-cope-with-snow" target="_blank">Russian Snow</a></li><li>[36:01] What is the hardest part about learning English</li><li>[36:12] Hey!</li><li>[36:28] <a rel="noreferrer noopener" href="https://conjugator.reverso.net/conjugation-english.html" target="_blank">Conjugations</a></li><li>[37:26] Kasey speaking Russian</li><li>[37:50] Not even trying to spell these 🙂</li><li>[38:40]<a rel="noreferrer noopener" href="https://www.klaviyo.com/" target="_blank"> Klaviyo</a></li><li>[39:02] <a rel="noreferrer noopener" href="https://reallygoodemails.com/" target="_blank">ReallyGoodEmails.com</a>, <a rel="noreferrer noopener" href="https://www.mailcharts.com/" target="_blank">MailCharts</a></li><li>[39:13] <a rel="noreferrer noopener" href="https://coschedule.com/blog/email-marketing-calendar-template/" target="_blank">Email Calendar</a></li><li>[39:18] What would Kasey&#8217;s own Semester at Sea look like</li><li>[39:41] <a rel="noreferrer noopener" href="https://www.visitmelbourne.com/" target="_blank">Melbourne</a>, Australia, <a rel="noreferrer noopener" href="https://greatbarrierreef.org/" target="_blank">Great Barrier Reef</a></li><li>[40:02] <a rel="noreferrer noopener" href="https://www.britannica.com/place/St-Petersburg-Russia" target="_blank">St. Petersburg</a>, Russia</li><li>[40:26] <a rel="noreferrer noopener" href="https://www.britannica.com/place/Buenos-Aires" target="_blank">Buenos Aires</a>, Argentina</li><li>[40:41] <a rel="noreferrer noopener" href="https://www.hippodirect.com/" target="_blank">Hippo Direct</a>, My <a href="https://www.hippodirect.com/" target="_blank" rel="noreferrer noopener">Family Business</a></li><li>[40:55] Connect with Kasey on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/kaseyluck" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://luckandco.agency/" target="_blank">LuckAndCo.Agency</a></li></ul><ul><li>[41:20] What are Kasey&#8217;s final thoughts</li></ul><ul><li>[41:39] Follow the <em style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em><span style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"> and tell a friend about the podcast</span></li></ul><ul><li>[41:54] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[41:56] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[41:58] Save time with your high-quality podcast. Email me at <a href="mailto:ma&#120;&#64;m&#97;&#120;po&#100;c&#97;st&#105;n&#103;&#46;co&#109;">&#109;&#97;x&#64;m&#97;&#120;&#112;&#111;dca&#115;t&#105;&#110;&#103;&#46;c&#111;m</a> to bring your podcast to life and use it as a business-building tool</li></ul><ul><li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Kasey Luck - Wild Business Growth Podcast #135: Wanderlust and Emails, Founder of Luck &amp; Co" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment? I’ve got you covered. Email me at <a href="mailto:max&#64;&#109;&#97;&#120;pod&#99;asti&#110;g.&#99;&#111;m">m&#97;&#120;&#64;m&#97;xp&#111;d&#99;&#97;&#115;&#116;&#105;n&#103;.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Kasey Luck on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, subscribe to the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
]]></content:encoded>
					
					<wfw:commentRss>https://maxpodcasting.com/kasey-luck/feed/</wfw:commentRss>
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		<item>
		<title>Jordan West &#8211; Wild Business Growth Podcast #128: eCommerce Launcher, Mindful Marketing Co and Little &#038; Lively</title>
		<link>https://maxpodcasting.com/jordan-west/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 20 Jan 2021 08:23:56 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook Ads]]></category>
		<category><![CDATA[Jordan West]]></category>
		<category><![CDATA[Little & Lively]]></category>
		<category><![CDATA[Mindful Marketing Co]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=3380</guid>

					<description><![CDATA[Jordan West, the Co-Founder of Mindful Marketing Co and Little &#038; Lively, joins the Wild Business Growth Podcast to share his journey from paramedic to generating over $250,000 in sales in 24 hours.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">It&#8217;s tough to sell at scale online. There are endless strategies to do so, but it&#8217;s extremely difficult to make it work unless you put in serious work and have patience. This week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth&nbsp;Podcast</a></em> guest orchestrates eCommerce launches so well, he once brought in over $250,000 in sales in just a 24-hour period. His name is Jordan West, and he&#8217;s the Co-Founder of Mindful Marketing Co and Little &amp; Lively Clothing Co. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<h2><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>Episode 128: Jordan West &#8211; eCommerce Launcher, Mindful Marketing Co and Little &amp; Lively</strong></h2>



<p>Jordan West, the Co-Founder of Mindful Marketing Co and Little and Lively, joins the show to share his journey from paramedic to generating over $250,000 in sales in 24 hours. Hear how to create successful eCommerce launches, build an engaging VIP group,&nbsp;what organic posts can teach you about paid ads, business lessons Jordan applies from being a paramedic, and his time owning a Taco Del Mar. This episode covers everything from eCommerce tips to laughing at your own jokes. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>How do you stay cool under pressure</li><li>What makes a successful eCommerce launch</li><li>How do you grow your SMS list and email list</li><li>How do you create a Facebook VIP group</li><li>What is the Parody Ad Strategy</li><li>How was Jordan&#8217;s experience as a Singer-Songwriter</li><li>What did he learn from running a restaurant</li><li>What is the most surprising bestseller from Little &amp; Lively</li></ul>



<p>Connect with Jordan on <a rel="noreferrer noopener" href="https://ca.linkedin.com/in/jordan-west-marketer" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://mindfulmarketing.co/" target="_blank">MindfulMarketing.Co</a>.</p>



<p>Enjoy the shooooow! Check out the show notes below for much more detail.</p>



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<h2><strong>Show Notes</strong></h2>



<ul><li><strong>Intro</strong><ul><li>[0:28] Email me at <a rel="noreferrer noopener" href="mailto:m&#97;x&#64;&#104;&#105;&#112;p&#111;d&#105;&#114;e&#99;&#116;.&#99;o&#109;" target="_blank">max&#64;&#109;&#97;&#120;&#112;&#111;&#100;c&#97;stin&#103;&#46;&#99;om</a> for help using your podcast as a business-building tool</li></ul><ul><li>[0:40] Connect with Jordan on <a rel="noreferrer noopener" href="https://ca.linkedin.com/in/jordan-west-marketer" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://mindfulmarketing.co/" target="_blank">MindfulMarketing.Co</a></li></ul><ul><li>[1:14] <em><a rel="noreferrer noopener" href="https://mindfulmarketing.co/secrets-to-scaling" target="_blank">Secrets to Scaling Your Ecommerce Brand</a></em></li><li>[1:21] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=RuJNUXT2a9U" target="_blank">Oh, I thought you said Weast</a>&#8220;</li><li>[1:28] Apologies for the <a rel="noreferrer noopener" href="https://www.boredpanda.com/funny-dad-jokes-puns/" target="_blank">dad jokes</a> (not really)</li><li>[2:08] <a rel="noreferrer noopener" href="https://www.shopify.com/encyclopedia/what-is-ecommerce#:~:text=Ecommerce%2C%20also%20known%20as%20electronic,data%20to%20execute%20these%20transactions." target="_blank">eCommerce</a></li><li>[2:18] How is Jordan&#8217;s experience as a part-time <a rel="noreferrer noopener" href="https://www.ems1.com/ems-products/books/articles/what-are-the-requirements-to-be-a-paramedic-SoHHGkJ2os1h1FiH/" target="_blank">paramedic</a></li><li>[3:07] Why did he become a paramedic</li><li>[4:24] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[4:41] How did Jordan learn to be cool under pressure</li><li>[4:48] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Outliers-Story-Success-Malcolm-Gladwell/dp/0316017930" target="_blank">Outliers</a></em> by Malcolm Gladwell (10,000 Hours)</li><li>[5:03] <a rel="noreferrer noopener" href="https://cpr.heart.org/en/resources/what-is-cpr" target="_blank">CPR</a> (Cardiopulmonary Resuscitation)</li></ul></li><li><strong>Creating a Successful eCommerce Launch</strong><ul><li>[6:17] How did Jordan learn to sell stuff online</li><li>[6:26] <a rel="noreferrer noopener" href="https://tacodelmar.com/" target="_blank">Taco Del Mar</a></li><li>[6:48] <a rel="noreferrer noopener" href="https://www.facebook.com/business/marketing/facebook" target="_blank">Facebook Marketing</a></li><li>[7:14] Jordan&#8217;s wife <a rel="noreferrer noopener" href="https://www.littleandlively.com/pages/about-us" target="_blank">Carmen West</a></li><li>[7:22] <a rel="noreferrer noopener" href="https://www.fashion.net/howto/fashiondesigner" target="_blank">Fashion Designer</a></li><li>[7:46] <a rel="noreferrer noopener" href="https://www.bigcommerce.com/ecommerce-answers/what-is-roas-calculating-return-on-ad-spend/" target="_blank">Return On Ad Spend</a> (ROAS)</li><li>[8:06] <a rel="noreferrer noopener" href="https://mindfulmarketing.co/" target="_blank">Agency</a></li><li>[8:40] <a rel="noreferrer noopener" href="https://www.facebook.com/" target="_blank">Facebook</a>, <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a>, <a rel="noreferrer noopener" href="https://www.ondemandcmo.com/blog/what-organic-marketing/#:~:text=The%20term%20is%20intuitive%3B%20the,exception%20of%20paid%20marketing%20tools." target="_blank">Organic</a></li><li>[8:52] How impactful has ad buying and ad spend been to the success of <a rel="noreferrer noopener" href="https://www.littleandlively.com/" target="_blank">Little &amp; Lively</a></li><li>[9:23] <a rel="noreferrer noopener" href="https://www.textmagic.com/sms-marketing-lists/" target="_blank">SMS List</a>, <a rel="noreferrer noopener" href="https://www.hippodirect.com/best-lists-by-market-segment" target="_blank">Email List</a></li><li>[9:37] <a rel="noreferrer noopener" href="https://www.messenger.com/" target="_blank">Facebook Messenger</a></li><li>[9:54] <a rel="noreferrer noopener" href="https://www.crazyegg.com/blog/killer-email-list/" target="_blank">Owned List</a>, <a rel="noreferrer noopener" href="https://manychat.com/" target="_blank">ManyChat</a>, <a rel="noreferrer noopener" href="https://recart.com/" target="_blank">Recart</a></li><li>[10:23] <a rel="noreferrer noopener" href="https://www.facebook.com/business/ads" target="_blank">Facebook Ads</a>, <a rel="noreferrer noopener" href="https://ads.google.com/home/" target="_blank">Google Ads</a></li><li>[10:29] How do you run successful Facebook and <a rel="noreferrer noopener" href="https://business.instagram.com/advertising/" target="_blank">Instagram Ads</a></li><li>[11:07] The Unicorn Method</li><li>[11:34] <a rel="noreferrer noopener" href="https://www.facebook.com/business/tools/ads-manager" target="_blank">Ads Manager</a>, <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/what-is-ad-copy-and-how-is-it-used-in-marketing-2295426#:~:text=Ad%20copy%20is%20a%20sales,receive%20by%20making%20a%20purchase." target="_blank">Copy</a></li><li>[11:42] <a rel="noreferrer noopener" href="https://www.instagram.com/" target="_blank">Instagram</a></li><li>[11:55] <a rel="noreferrer noopener" href="https://www.socialmediatoday.com/news/facebooks-removing-its-restrictions-on-text-content-in-facebook-ad-images/585705/" target="_blank">20% Text Rule</a></li><li>[12:24] <a rel="noreferrer noopener" href="https://www.forbes.com/sites/stephanieburns/2019/07/30/do-you-have-customers-or-consumers/#:~:text=Customers%20are%20the%20people%20who,marketing%20dilemma%20on%20your%20hands." target="_blank">Consumers</a></li><li>[12:47] How do you market with <a rel="noreferrer noopener" href="https://www.twilio.com/learn/messaging/what-are-sms-and-mms" target="_blank">SMS</a> (Short Message Service)</li><li>[13:14] <a rel="noreferrer noopener" href="https://www.investopedia.com/ask/answers/122214/what-difference-between-revenue-and-income.asp#:~:text=Revenue%20is%20the%20total%20amount,company's%20total%20earnings%20or%20profit." target="_blank">Revenue</a></li></ul><ul><li>[14:24] How do you build your SMS List</li><li>[14:59] <a rel="noreferrer noopener" href="https://www.twilio.com/learn/messaging/what-are-sms-and-mms" target="_blank">MMS</a> (Multimedia Messaging Service)</li><li>[15:14] <a rel="noreferrer noopener" href="https://www.facebook.com/groups/littleandlively/" target="_blank">VIP Facebook Group</a></li><li>[15:38] <a rel="noreferrer noopener" href="https://www.salesforce.com/" target="_blank">Sales</a></li><li>[16:06] How do you create a VIP Facebook Group</li><li>[17:38] <a rel="noreferrer noopener" href="https://www.shopify.com/" target="_blank">Shopify</a>, <a href="https://www.shopify.com/plus/pricing?itcat=pricing" target="_blank" rel="noreferrer noopener">Shopify Plus</a></li><li>[18:15] <a href="https://www.investopedia.com/terms/i/inventory.asp" target="_blank" rel="noreferrer noopener">Inventory</a></li><li>[18:46] <a href="https://www.youtube.com/watch?v=gccXXqOPSs0" target="_blank" rel="noreferrer noopener">That scene</a> from <em>A Christmas Story</em></li></ul><ul><li>[18:55] How do you have a successful eCommerce launch</li><li>[19:08] <a href="https://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers" target="_blank" rel="noreferrer noopener">Sales Launch Psychology</a></li><li>[20:15] <a href="https://www.investopedia.com/terms/b/brand.asp" target="_blank" rel="noreferrer noopener">Brand</a>, <a href="https://www.investopedia.com/terms/b/brandequity.asp#:~:text=Brand%20equity%20refers%20to%20a,superior%20in%20quality%20and%20reliability." target="_blank" rel="noreferrer noopener">Brand Equity</a></li><li>[20:47] What do VIP group members appreciate the most</li><li>[21:40] <a rel="noreferrer noopener" href="https://www.forbes.com/sites/stephanieburns/2019/07/30/do-you-have-customers-or-consumers/#:~:text=Customers%20are%20the%20people%20who,marketing%20dilemma%20on%20your%20hands." target="_blank">Customers</a></li><li>[22:07] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;ax&#64;&#109;&#97;&#120;&#112;o&#100;c&#97;&#115;ti&#110;g.&#99;om">max&#64;maxp&#111;d&#99;&#97;s&#116;&#105;n&#103;&#46;c&#111;&#109;</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="710" src="https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-1024x710.jpg" alt="Jordan West - Wild Business Growth Podcast #128: eCommerce Launcher, Mindful Marketing Co and Little &amp; Lively" class="wp-image-3404" srcset="https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-1024x710.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-400x277.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-768x532.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-500x346.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-400x277@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-1280x887.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-1920x1331.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-768x532@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-1024x710@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-500x346@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-800x554@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2021/01/IMG_4379-1280x887@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Jordan West from the North making sure your business doesn&#8217;t go South (and East, because why not)</figcaption></figure>



<ul><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[23:07] <a rel="noreferrer noopener" href="https://simplicable.com/new/creative-marketing#:~:text=Creative%20marketing%20is%20the%20process,products%20in%20an%20inspiring%20experience." target="_blank">Creative Marketing</a></li><li>[23:12] <a rel="noreferrer noopener" href="https://digitalmarketinginstitute.com/blog/the-beginners-guide-to-evergreen-content#:~:text=What%20is%20Evergreen%20Content%3F,disappear%20after%20you%20publish%20it." target="_blank">Evergreen</a></li><li>[23:14] <a rel="noreferrer noopener" href="https://justinevergreen.com/" target="_blank">Justin Evergreen</a></li><li>[24:02] <a rel="noreferrer noopener" href="https://www.facebook.com/formedia/solutions/news-feed" target="_blank">Facebook News Feed</a></li><li>[24:06] <a rel="noreferrer noopener" href="https://www.wordstream.com/click-through-rate" target="_blank">Click-Through Rate</a> (CTR)</li><li>[25:06] Can a parody strategy work in the long term</li><li>[25:43] <a rel="noreferrer noopener" href="https://www.ampush.com/blog/why-optimal-facebook-ad-frequency-is-key/#:~:text=Simply%20put%2C%20Frequency%20is%20the,who%20have%20seen%20your%20ad." target="_blank">Ad Frequency</a></li></ul></li><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[26:14] What is a quirk Jordan has</li><li>[26:57] What is his biggest pet peeve</li><li>[27:10] He continues to read my mind</li><li>[27:28] What is a Weird Talent he has</li><li>[27:35] <a rel="noreferrer noopener" href="https://www.britannica.com/art/singer-songwriter" target="_blank">Singer-Songwriter</a></li><li>[27:50] <a rel="noreferrer noopener" href="https://www.spotify.com/us/" target="_blank">Spotify</a></li><li>[28:28] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Catch-22-50th-Anniversary-Joseph-Heller/dp/1451626657" target="_blank">Catch-22</a></em> by Joseph Heller</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[28:33] &#8220;<a href="https://www.youtube.com/watch?v=AGTH7rOEbxE" target="_blank" rel="noreferrer noopener">I&#8217;m ready!</a>&#8221; -SpongeBob SquarePants</li><li>[28:47] What did Jordan learn from running a restaurant</li><li>[29:11] What can you do to be and stay creative</li><li>[29:19] <a rel="noreferrer noopener" href="https://www.rei.com/learn/expert-advice/mountain-biking-beginners.html" target="_blank">Mountain Biking</a></li><li>[29:50] <a href="https://www.paulsimon.com/" target="_blank" rel="noreferrer noopener">Paul Simon</a>, &#8220;<a href="https://www.youtube.com/watch?v=pMrYvFTfIGI" target="_blank" rel="noreferrer noopener">The Boxer</a>&#8221; by Simon &amp; Garfunkel</li><li>[30:06] <a href="https://playtivities.com/30-funniest-simon-says-ideas/" target="_blank" rel="noreferrer noopener">Simon Says</a></li><li>[30:25] <a href="https://www.littleandlively.com/collections/kids-bottoms" target="_blank" rel="noreferrer noopener">Little &amp; Lively Leggings</a></li><li>[31:23] Connect with Jordan on <a rel="noreferrer noopener" href="https://ca.linkedin.com/in/jordan-west-marketer" target="_blank">LinkedIn</a> and at <a rel="noreferrer noopener" href="https://mindfulmarketing.co/" target="_blank">MindfulMarketing.Co</a></li></ul><ul><li>[31:37] What are Jordan&#8217;s final thoughts</li><li>[31:40] <a href="https://ramseyvoice.com/head-voice-falsetto/" target="_blank" rel="noreferrer noopener">Falsetto</a></li><li>[32:08]&nbsp;Subscribe to the <em style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em><span style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"> and tell a friend about the podcast</span></li></ul><ul><li>[32:19] Check out the <em>Wild Business Growth Podcast&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[32:21] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[32:23] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;&#109;&#97;x&#112;&#111;&#100;c&#97;st&#105;ng&#46;&#99;o&#109;">&#109;&#97;x&#64;&#109;&#97;x&#112;od&#99;&#97;&#115;&#116;&#105;ng.&#99;o&#109;</a> to bring your podcast to life and use it as a business-building tool</li></ul><ul><li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Jordan West - Wild Business Growth Podcast #128: eCommerce Launcher, Mindful Marketing Co and Little &amp; Lively" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at <a href="mailto:max&#64;&#109;&#97;x&#112;&#111;dca&#115;&#116;&#105;&#110;g.&#99;o&#109;">&#109;a&#120;&#64;&#109;axpodc&#97;&#115;&#116;&#105;&#110;g.c&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Jordan West on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, subscribe to the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Katie Witkop &#8211; Wild Business Growth Podcast #123: Founding Designer of Faire, Side Hustle Florist</title>
		<link>https://maxpodcasting.com/katie-witkop/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 16 Dec 2020 18:16:11 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Faire]]></category>
		<category><![CDATA[Founding Designer]]></category>
		<category><![CDATA[Katie Witkop]]></category>
		<category><![CDATA[Side Hustle]]></category>
		<category><![CDATA[Startup]]></category>
		<category><![CDATA[Wholesale]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=3157</guid>

					<description><![CDATA[Katie Witkop, the Founding Designer of Faire, joins the Wild Business Growth Podcast to share her journey from packaging design to leading the design of the online wholesale marketplace.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">The design of your brand and website are already important. Now, add in 10,000+ makers selling millions of products on your site. Design becomes <em>even more</em> important. That&#8217;s the enormous job of this week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth&nbsp;Podcast</a></em> guest, Katie Witkop. Katie is the Founding Designer of Faire, the online wholesale marketplace. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<h2><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the <em>Wild Business Growth Podcast</em> to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>Episode 123: Katie Witkop – Founding Designer of Faire, Side Hustle Florist</strong></h2>



<p>Katie Witkop, the Founding Designer of Faire, joins the show to share her journey from packaging design to leading the design of the online wholesale marketplace. Hear what&#8217;s driven Faire&#8217;s growth, how to build a team from the ground up, construct a creative work environment, adjust your brand and site design over time, and the type of flower she can’t get enough of. This episode covers everything from building a startup to the oddly satisfying. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>Packaging Design vs. Website Design</li><li>How did Katie start her career before joining Faire</li><li>How do you hire the right employees</li><li>What has led to Faire&#8217;s growth</li><li>How did Katie&#8217;s job interview go</li><li>What makes a creative office space</li><li>Calm vs. Headspace</li><li>What is the funniest product ever sold on Faire</li></ul>



<p>Connect with Katie at <a href="https://www.faire.com/" target="_blank" rel="noreferrer noopener">Faire.com</a>, on <a href="https://www.instagram.com/KatieWitkop/" target="_blank" rel="noreferrer noopener">Instagram</a> at @KatieWitkop, and on <a href="https://www.linkedin.com/in/katie-witkop-a8018633" target="_blank" rel="noreferrer noopener">LinkedIn</a>.</p>



<p>Enjoy the shooooow! Check out the show notes below for much more detail.</p>



<iframe style="border: none" src="//html5-player.libsyn.com/embed/episode/id/17215136/height/90/theme/custom/thumbnail/yes/direction/backward/render-playlist/no/custom-color/b40000/" height="90" width="100%" scrolling="no" allowfullscreen="" webkitallowfullscreen="" mozallowfullscreen="" oallowfullscreen="" msallowfullscreen=""></iframe>



<h2><strong>Show Notes</strong></h2>



<ul><li><strong>Intro</strong><ul><li>[0:28] Email me at <a rel="noreferrer noopener" href="mailto:&#109;ax&#64;&#104;i&#112;po&#100;&#105;&#114;&#101;c&#116;.&#99;om" target="_blank">&#109;a&#120;&#64;&#109;&#97;xp&#111;d&#99;&#97;&#115;t&#105;&#110;g.com</a> for help using your podcast as a business-building tool</li><li>[0:42] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=ho7796-au8U" target="_blank">ABC</a>&#8221; by The Jackson 5</li></ul><ul><li>[0:51] Connect with Katie at <a rel="noreferrer noopener" href="https://www.faire.com/" target="_blank">Faire.com</a>, on <a rel="noreferrer noopener" href="https://www.instagram.com/KatieWitkop/" target="_blank">Instagram</a> at @KatieWitkop, and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/katie-witkop-a8018633" target="_blank">LinkedIn</a></li><li>[1:02] Faire <a rel="noreferrer noopener" href="https://www.forbes.com/sites/laurendebter/2020/10/27/wholesale-marketplace-faire-valued-at-25-billion-after-raising-170-million-series-e/" target="_blank">valuation</a></li><li>[1:32] <a rel="noreferrer noopener" href="https://www.faire.com/" target="_blank">Faire</a></li><li>[2:05] How does designing physical products compare to designing websites</li><li>[2:20] <a rel="noreferrer noopener" href="https://www.williams-sonoma.com/" target="_blank">Williams Sonoma</a>, <a rel="noreferrer noopener" href="https://www.roberthalf.com/blog/salaries-and-skills/hot-job-package-designer" target="_blank">Packaging Designer</a></li><li>[2:37] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/stock-keeping-unit-sku.asp" target="_blank">SKUs</a> (Stock Keeping Units)</li><li>[3:28] <a rel="noreferrer noopener" href="https://punchcut.com/" target="_blank">Punchcut</a></li><li>[3:35] <a rel="noreferrer noopener" href="https://www.marshall-fenn.com/what-is-a-marketing-agency-and-how-do-you-choose-the-best-one/" target="_blank">Agency</a></li><li>[5:18] How did Katie&#8217;s early career experiences help her become a <a rel="noreferrer noopener" href="https://medium.com/faire-the-craft/what-it-really-means-to-be-a-founding-designer-eb7bc59df219" target="_blank">Founding Designer</a></li><li>[6:02] <a rel="noreferrer noopener" href="https://www.skyline.com/" target="_blank">Trade Show Booths</a>, <a rel="noreferrer noopener" href="https://nynow.com/" target="_blank">NY NOW</a></li><li>[6:18] <a rel="noreferrer noopener" href="https://www.interaction-design.org/literature/topics/ux-design" target="_blank">UX</a> (User Experience), <a rel="noreferrer noopener" href="https://www.creditkarma.com/" target="_blank">Credit Karma</a></li><li>[6:37] Faire is based in the Bay Area (couldn&#8217;t resist)</li><li>[6:58] What made Katie switch from <a rel="noreferrer noopener" href="https://packhelp.com/packaging-design/#:~:text=the%20definition%2C%20first.-,What%20is%20packaging%20design%3F,in%20a%20store%20has%20packaging." target="_blank">packaging design</a> to <a rel="noreferrer noopener" href="https://www.springboard.com/blog/digital-design/#:~:text=Digital%20design%20is%20a%20general,)%2C%20is%20considered%20digital%20design." target="_blank">digital design</a></li><li>[7:58] <a rel="noreferrer noopener" href="https://www.apple.com/ios/ios-14/" target="_blank">iOS</a>, <a rel="noreferrer noopener" href="https://www.android.com/" target="_blank">Android</a></li></ul></li><li><strong>The Faire Story &amp; Being a Founding Designer</strong><ul><li>[8:41] How did Katie hear about Faire in the first place</li><li>[8:55] <a rel="noreferrer noopener" href="https://www.popwebdesign.net/popart_blog/en/2016/08/print-design/" target="_blank">Print Design</a></li><li>[9:09] <a rel="noreferrer noopener" href="https://squareup.com/us/en" target="_blank">Square</a>, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-rhodes" target="_blank">Max Rhodes</a></li><li>[9:15] Yes, my name is also Max</li><li>[9:21] <a rel="noreferrer noopener" href="https://www.ycombinator.com/companies/1543" target="_blank">Y Combinator</a></li><li>[9:47] How did Katie&#8217;s <em>other </em>interview with Max go</li><li>[11:46] What was her first project at Faire</li><li>[12:08] <a rel="noreferrer noopener" href="https://visualhackers.com/blog/17-presentation-techniques-for-a-great-keynote/" target="_blank">Keynote Presentation</a>, <a rel="noreferrer noopener" href="https://careerfoundry.com/en/blog/ux-design/what-is-a-wireframe-guide/" target="_blank">Wireframe</a></li><li>[12:41] <a rel="noreferrer noopener" href="https://blog.hubspot.com/marketing/ingenious-microsite-examples" target="_blank">Microsite</a>, <a rel="noreferrer noopener" href="https://www.nike.com/" target="_blank">Nike</a></li><li>[13:22] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Catch-22-50th-Anniversary-Joseph-Heller/dp/1451626657" target="_blank">Catch-22</a> </em>by Joseph Heller</li><li>[13:39] How did Katie build the design for Faire&#8217;s portfolio while keeping it delightful</li><li>[14:26] <a rel="noreferrer noopener" href="https://www.forbes.com/sites/stephanieburns/2019/07/30/do-you-have-customers-or-consumers/" target="_blank">Customers vs. Consumers</a></li><li>[15:17] What was a key learning early on that made Katie adjust the design</li><li>[16:48] <a rel="noreferrer noopener" href="https://www.optimizely.com/optimization-glossary/hero-image/" target="_blank">Hero Image</a></li><li>[16:59] <a rel="noreferrer noopener" href="https://www.faire.com/" target="_blank">Makers</a>, <a rel="noreferrer noopener" href="https://www.forbes.com/the-worlds-most-valuable-brands/" target="_blank">Brands</a></li><li>[17:58] <a rel="noreferrer noopener" href="https://99designs.com/blog/logo-branding/logotype-vs-logomark-vs-logo/" target="_blank">Logotype</a></li><li>[18:52] <a rel="noreferrer noopener" href="https://www.salesforce.com/" target="_blank">Sales</a></li><li>[19:06] How has Katie adjusted the design as <a rel="noreferrer noopener" href="https://www.similarweb.com/" target="_blank">site traffic</a> increased</li><li>[20:10] <a rel="noreferrer noopener" href="https://brogan.com/blog/pros-and-cons-sub-branding-and-brand-extension/" target="_blank">Sub-brands</a></li><li>[20:15] <a rel="noreferrer noopener" href="https://www.npd-solutions.com/interviews.html" target="_blank">Customer Interviews</a>, <a rel="noreferrer noopener" href="https://www.thebalancesmb.com/what-is-a-retailer-2890386" target="_blank">Retailer</a></li><li>[20:43] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/commerce.asp" target="_blank">Commerce</a></li><li>[21:03] <a rel="noreferrer noopener" href="https://techcrunch.com/" target="_blank">Tech</a> (Technology)</li><li>[21:16] <a rel="noreferrer noopener" href="https://www.apple.com/" target="_blank">Apple</a></li><li>[22:35] How do you build a team from the ground up</li><li>[23:08] <a rel="noreferrer noopener" href="https://www.superside.com/blog/design-team" target="_blank">Design Team</a></li><li>[23:32] <a rel="noreferrer noopener" href="https://www.smartrecruiters.com/resources/glossary/recruitment/" target="_blank">Recruiting</a>, <a rel="noreferrer noopener" href="https://orgdesignfordesignorgs.com/2016/08/20/head-of-design-defining-this-role/" target="_blank">Head of Design</a></li><li>[24:13] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/robin-bigio" target="_blank">Robin Bigio</a></li><li>[24:29] How does Faire&#8217;s hiring process today compare to the start</li><li>[25:00] <a rel="noreferrer noopener" href="https://hiperpool.com/blog/what-is-bizops" target="_blank">Biz Ops</a> (Business Operations), <a rel="noreferrer noopener" href="https://www.sas.com/en_us/insights/analytics/what-is-a-data-scientist.html" target="_blank">Data Scientists</a>, <a rel="noreferrer noopener" href="https://www.livescience.com/47499-what-is-engineering.html" target="_blank">Engineers</a></li><li>[25:48] How has Faire been able to achieve their growth</li><li>[26:13] <a rel="noreferrer noopener" href="https://www.indeed.com/career-advice/career-development/work-ethic-skills" target="_blank">Work Ethic</a></li><li>[27:08] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;a&#120;&#64;&#109;&#97;x&#112;&#111;&#100;c&#97;st&#105;&#110;g.com">m&#97;x&#64;ma&#120;&#112;odc&#97;s&#116;in&#103;.com</a> to bring your podcast to life and use it as a business-building tool</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="795" src="https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-1024x795.jpg" alt="Katie Witkop - Wild Business Growth Podcast #123: Founding Designer of Faire, Side Hustle Florist" class="wp-image-3183" srcset="https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-1024x795.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-400x310.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-768x596.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-500x388.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-400x310@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-1280x993.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-1920x1490.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-768x596@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-1024x795@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-500x388@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-800x621@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/12/Katie-Witkop-Max-Branstetter-Wild-Business-Growth-Podcast-123-Founding-Designer-of-Faire-Side-Hustle-Florist-1280x993@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption>Your classic Faire Staring Contest</figcaption></figure>



<ul><li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources</strong><ul><li>[27:50] What makes a creative work environment</li><li>[28:45] <a rel="noreferrer noopener" href="https://simplicable.com/new/brand-mission" target="_blank">Mission</a>, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/brit-epperson-273b2516" target="_blank">Brit Epperson</a>, <a rel="noreferrer noopener" href="https://www.studioplow.com/" target="_blank">Interior Design</a></li><li>[30:41] HQ (<a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/corporate-headquarters.asp" target="_blank">Headquarters</a>), <a rel="noreferrer noopener" href="https://blog.hubspot.com/sales/what-is-a-founder#:~:text=In%20business%2C%20a%20founder%20is,and%20vision%20of%20a%20company." target="_blank">Founder</a></li><li>[31:16] How do you create a successful and positive work environment</li><li>[32:18] What are Katie&#8217;s favorite hobbies</li><li>[32:42] Side Hustle <a rel="noreferrer noopener" href="https://www.instagram.com/katiewitkop/?hl=en" target="_blank">Florist</a>, <a rel="noreferrer noopener" href="https://education.teamflower.org/learn/design/ssl/floral-design-college-where-to-get-a-floristry-degree" target="_blank">Floral Design</a></li><li>[33:12] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Marina_District,_San_Francisco" target="_blank">Marina of San Francisco</a></li></ul></li><li><strong>Wild Business Shoutout of the Week</strong><ul><li>[35:15] <a rel="noreferrer noopener" href="https://www.calm.com/" target="_blank">Calm</a></li><li>[35:22] <a rel="noreferrer noopener" href="https://www.instagram.com/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://www.headspace.com/" target="_blank">Headspace</a></li><li>[35:38] <a rel="noreferrer noopener" href="https://adespresso.com/blog/instagram-video-ads-guide/" target="_blank">Instagram Video Ads</a></li><li>[36:19] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0090500/" target="_blank">Pee-wee&#8217;s Playhouse</a></em> (AHHHHHHHH!)</li><li>[36:24] <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCCZIevhN62jJ2gb-u__M95g" target="_blank">Oddly Satisfying</a></li><li>[36:32] Did the ad make Katie switch from Calm to Headspace</li><li>[37:23] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li></ul></li><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[37:49] What is a quirk Katie has</li><li>[38:10] Katie&#8217;s Corgi <a rel="noreferrer noopener" href="https://www.instagram.com/katiewitkop/?hl=en" target="_blank">Watson</a></li><li>[38:21] <a rel="noreferrer noopener" href="https://www.monster.com/career-advice/article/5-types-of-coworkers-you-need-in-inner-circle" target="_blank">Co-Worker</a></li><li>[38:50] <a rel="noreferrer noopener" href="https://www.hippodirect.com/best-lists-by-market-segment" target="_blank">Email</a>, <a rel="noreferrer noopener" href="https://slack.com/" target="_blank">Slack</a>, <a rel="noreferrer noopener" href="https://support.apple.com/explore/messages" target="_blank">iMessage</a></li><li>[39:19] <a rel="noreferrer noopener" href="https://www.socialmediaexaminer.com/" target="_blank">Social Media</a>, <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">MaxPodcasting</a></li><li>[39:35] What weird talent does Katie have</li><li>[40:14] <a rel="noreferrer noopener" href="https://www.karltayloreducation.com/creative-photoshoots-to-do-at-home/" target="_blank">Photoshoots</a></li><li>[40:51] <a rel="noreferrer noopener" href="https://www.stitchfix.com/personal-stylists" target="_blank">Stylist</a></li><li>[41:13] What is Katie&#8217;s biggest pet peeve</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[42:29] <a rel="noreferrer noopener" href="https://www.pyramidcenter.com/" target="_blank">Transamerica Pyramid</a></li><li>[42:36] What is a photoshoot styling tip</li><li>[43:52] <a rel="noreferrer noopener" href="https://www.faire.com/search?q=dumpster%20fire%20ornament" target="_blank">2020 Dumpster Fire Ornament</a></li><li>[44:06] <a rel="noreferrer noopener" href="https://www.fiftyflowers.com/flowers/garden-roses_312.htm" target="_blank">Garden Roses</a></li><li>[44:15] <a rel="noreferrer noopener" href="https://www.davidaustinroses.com/" target="_blank">David Austin Roses</a></li><li>[45:01] Connect with Katie at <a rel="noreferrer noopener" href="https://www.faire.com/" target="_blank">Faire.com</a>, on <a rel="noreferrer noopener" href="https://www.instagram.com/KatieWitkop/" target="_blank">Instagram</a> at @KatieWitkop, and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/katie-witkop-a8018633" target="_blank">LinkedIn</a></li></ul><ul><li>[45:26] What are Katie&#8217;s final thoughts</li><li>[45:34] <a href="https://www.bfi.org/" target="_blank" rel="noreferrer noopener">Buckminster Fuller</a></li></ul><ul><li>[45:51]&nbsp;Subscribe to the <em style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em><span style="color: var(--color); font-family: var(--fontFamily); font-size: var(--fontSize); font-style: var(--fontStyle, inherit); font-weight: var(--fontWeight); letter-spacing: var(--letterSpacing); text-transform: var(--textTransform);"> and tell a friend about the podcast</span></li></ul><ul><li>[46:02] Check out the <em>Wild Business Growth Podcast&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">GoodPods</a>, where you can see what your favorite people are listening to</li><li>[46:05] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> at @MaxBranstetter</li><li>[46:08] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;x&#64;&#109;a&#120;pod&#99;&#97;&#115;tin&#103;&#46;c&#111;&#109;">&#109;&#97;&#120;&#64;&#109;ax&#112;od&#99;&#97;sti&#110;g&#46;com</a> to bring your podcast to life and use it as a business-building tool</li></ul><ul><li>Theme music: Freestyle Percussion Magik &#8211; Jungle Tribe &#8211; provided by Jamendo</li></ul></li></ul>



<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Katie Witkop - Wild Business Growth Podcast #123: Founding Designer of Faire, Side Hustle Florist" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at <a href="mailto:&#109;&#97;&#120;&#64;&#109;ax&#112;&#111;&#100;c&#97;&#115;&#116;i&#110;&#103;.c&#111;m">&#109;ax&#64;&#109;a&#120;pod&#99;&#97;s&#116;in&#103;&#46;co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Katie Witkop on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, subscribe to the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
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