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Episode 235: Bri Zborowski and Kaycee Jones – Co-Founders of Apolla Performance Wear

Bri Zborowski and Kaycee Jones, the Co-Founders of Apolla Performance Wear, join the show to share their journey from running dance studios to creating the best compression socks on Earth. Hear how compression socks work, how to zero in on your target customer, bring your business to life through marketing, divide your roles with your business partner, and what it’s like working at Disneyland. This episode covers everything from The Beach Boys to plantar fasciitis. Here’s a small sample of what you will hear in this episode:

• Where did Bri and Kaycee’s interest in dance come from
• How did they meet each other
• Where did the idea for Apolla come from
• What were Bri’s first steps with the business
• Have Bri and Kaycee considered partnering with the NBA and WNBA
• How do they decide who focuses on what
• A Cheerios shoutout
• Journey (the band)

Connect with Bri and Kaycee at ApollaPerformance.com and social media @ApollaPerformance.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Dance
  • [0:29] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with Bri and Kaycee at ApollaPerformance.com and social media @ApollaPerformance
  • [1:41] “Dancing Queen” by ABBA
  • [2:17] Where did Bri and Kaycee’s interest in dance come from
  • [2:48] “Surfin’ Safari” by The Beach Boys
  • [3:50] What still gets Bri and Kaycee fired up about dance
  • [5:14] smooth
  • [5:16] How did Bri and Kaycee meet each other
  • [5:27] Shoutout, Nick!
  • [7:58] Geez
  • [8:06] Trademark

• The Apolla Performance Wear Story
  • [8:23] What are compression socks
  • [8:57] Lymphedema, EDS (Ehlers-Danlos Syndrome)
  • [9:53] Plantar Fascia
  • [10:11] Proprioception
  • [10:37] Podiatry
  • [10:50] Where did the idea for Apolla come from
  • [11:02] Kinesiology
  • [11:14] ESPN
  • [14:02] What were Bri’s first steps with the business
  • [14:36] eCommerce
  • [16:58] Networking
  • [17:11] How did Bri and Kaycee bring Apolla to life through marketing
  • [18:17] Plantar Fasciitis
  • [18:52] APMA (American Podiatric Medical Association)
  • [19:33] Have Bri and Kaycee considered partnering with the NBA (National Basketball Association) and WNBA (Women’s National Basketball Association)
  • [20:05] Carvana PPA Tour (Professional Pickleball Association)
  • [21:43] How do Bri and Kaycee zero in on their target customer
  • [21:53] Hey! 3Ps
  • [22:43] Sever’s Disease
  • [23:57] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Inspiration & Creativity: People, Hobbies, and Resources
  • [25:11] How do Bri and Kaycee decide who focuses on what
  • [26:11] Inventory, Product Development
  • [26:51] Accounting, Family Business
  • [27:48] How would Kaycee describe Bri’s business skills
  • [28:06] Heyoo!!
  • [28:07] Cheerios
  • [28:37] Same

• Rapid-Fire Q&A
  • [31:04] Britney Spears, Grease, Journey, Janet Jackson
  • [31:33] What’s a quirk Kaycee and Bri have
  • [31:43] Sherlock Holmes, Law & Order: SVU (Special Victims Unit)
  • [32:12] Pop Culture (Popular Culture), scene it?
  • [32:41] Smart Ass, Trivial Pursuit
  • [33:04] What is something most people would not expect about working at Disneyland
  • [33:35] Demi Lovato Christmas Parade
  • [33:47] Kermit the Frog
  • [34:07] Business School
  • [34:29] Connect with Bri and Kaycee at ApollaPerformance.com and social media @ApollaPerformance
  • [34:54] What are Bri and Kaycee’s Final Thoughts
  • [35:27] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show your love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [35:41] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [35:43] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [35:47] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [35:52] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Bri Zborowski and Kaycee Jones on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And dance the night away with them, full of comfort and support. Until next time, Let your business Run Wild…and Bring on the Bongos!!