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Episode 219: Jordan Scott – Memory Curator, Founder of Cobble

Jordan Scott, the Founder and CEO of Cobble, joins the show to share her journey from trying to figure out fun things to do in the city to creating the app that does it for you. Hear how to curate a ton of content, market your app, launch in new cities, juggle personal life and professional life, and Jordan’s must-visit spots in NYC. This episode covers everything from Quality Italian to weddings. Here’s a small sample of what you will hear in this episode:

• How was it going to school at NYU
• Why should you create your own major
• Where did the idea for Cobble come from
• What decision has helped Cobble scale the most
• Will the app look different in different cities
• What type of paid ads have worked best so far
• Does the Albany skyline have a reputation
• What did Jordan learn from her first wedding to incorporate into the next one

Connect with Jordan at TryCobble.com, Instagram @MsJordanScott, and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & NYU
  • [0:33] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:43] Connect with Jordan at TryCobble.com, Instagram @MsJordanScott, and LinkedIn
  • [3:01] Murray Hill
  • [3:19] How was it going to school at NYU (New York University)
  • [4:00] Columbia University
  • [4:20] Washington Square Park
  • [4:25] Albany, NY
  • [5:11] IU (Indiana University)
    [5:47] What’s the biggest benefit of going to college in a city environment
  • [6:30] University of Miami (The U)
  • [7:24] Cosmo (Cosmopolitan), Refinery29
  • [7:36] Why should you create your own major
  • [7:54] Gallatin, Stern, Tisch
  • [9:34] “Will Shortz – The Puzzlemaster, Crossword Editor of The New York Times“

• The Cobble Story
  • [10:35] Where did the idea for Cobble come from
  • [11:07] Joe’s Pub, Megan Hilty
  • [12:17] Stacking Classes on Peloton
  • [12:29] idk tonight
  • [12:56] The Infatuation, TikTok Influencers
  • [13:20] Technology (Tech)
  • [14:34] Airbnb
  • [16:46] How do you curate a ton of content
  • [18:05] Machine Learning (ML)
  • [18:14] Google API, Yelp API
  • [19:15] Uber
  • [19:43] What decision has helped Cobble scale the most
  • [21:09] Paul McCarthy – Wild Business Growth Podcast #217: Simplicity Super, Founder of Snapfix
  • [21:57] Social Media
  • [23:18] Sign us up!
  • [23:33] App Store, Google Play Store
  • [23:42] How do you get the word out about your app
  • [23:57] Cobble on Instagram
  • [25:47] What type of paid ads have worked best so far
  • [27:05] CPI (Cost Per Install)
  • [27:58] What’s the biggest challenge with launching in new cities
  • [29:05] Will the app look different in different cities
  • [29:46] User Acquisition (UA)
  • [30:19] Inertia, Sir Isaac Newton
  • [30:33] 219
  • [30:40] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool. Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Inspiration & Creativity: People, Hobbies, and Resources
  • [32:27] How do you juggle personal life and professional life
  • [33:25] Shoutout, Nick!
  • [34:08] Wow
  • [34:44] KPIs (Key Performance Indicators)
  • [36:03] Shoutout, Dana!
  • [36:15] Nope!
  • [36:28] How do you be and stay creative
  • [37:50] Stephen King
  • [38:05] Lexi Rabadi, Sweeney Todd with Josh Groban

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [38:41] What is a weird talent Jordan has
  • [39:18] Cobble: Exploring the Weird & Making Things Happen Quickly
  • [39:26] What’s a quirk Jordan has
  • [40:04] Quiplash
  • [40:47] What’s Jordan’s biggest pet peeve
  • [40:50] “Grinds My Gears” Peter Griffin
  • [41:43] Oh snap
• Rapid-Fire Q&A
  • [42:26] Shoutout, Phyllis!
  • [42:45] The Egg
  • [42:49] Does the Albany skyline have a reputation
  • [43:47] Quality Eats, Quality Meats, Quality Italian
  • [43:53] Shoutout, Jared & Kristin!
  • [44:03] Pomodoro Rosso, Kings Co Imperial
  • [44:33] The Spaniard, Liquor Lab, Apotheke, Pulqueria, Doyers Street
  • [45:22] Peking Duck House
  • [45:58] Clam Pizza
  • [46:15] Zinc Bar
  • [46:26] Whiplash
  • [47:24] 9.4.21
  • [47:58] What did Jordan learn from her first wedding to incorporate into the next one
  • [49:50] Connect with Jordan at TryCobble.com, Instagram @MsJordanScott, and LinkedIn
  • [50:30] What are Jordan’s Final Thoughts
  • [51:02] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [51:19] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [51:21] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [51:23] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [51:29] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Jordan Scott on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And try Cobble with them (duh). Until next time, Let your business Run Wild…and Bring on the Bongos!!