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Episode 169: Addie Gundry – Diaper-Changing Dynamo, Founder of Pluie

Addie Gundry, the Founder and CEO of Pluie, joins the show to share her journey from starring on the Food Network and working with Martha Stewart to creating the world’s first and only self-sanitizing diaper changing table for public restrooms. Hear the insights that led to Pluie’s design, how to find the right technology for your product, your ideal customer, what it’s like cooking on TV, and what Martha Stewart’s like in person. This episode covers everything from blowouts to Doritos ice cream cones. Here’s a small sample of what you will hear in this episode:

• How was Addie’s experience cooking on TV
• What’s her #1 tip for cleaning up baby mess
• Where did the name Pluie come from
• What was involved in figuring out what technology to use in Pluie
• How did Addie meet Martha Stewart
• Where did the idea for Pluie come from
• What’s a blowout
• It’s poo-y perfect

Connect with Addie on Instagram at @Hello_Pluie and LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro, Food Network, and Martha Stewart
  • [0:32] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:42] Connect with Addie on Instagram at @Hello_Pluie and LinkedIn
  • [1:52] CEO (Chief Executive officer) when pronounced correctly
  • [2:31] How was Addie’s experience cooking on TV
  • [2:54] Cutthroat Kitchen
  • [3:05] Food Network Star, Bobby Flay, Giada De Laurentiis
  • [5:21] What’s it like working with Martha Stewart
  • [6:07] Email
  • [7:01] Budding partnership with Snoop Dogg
  • [7:04] How did Addie meet Martha Stewart
  • [7:15] Thomas Keller, The French Laundry, Per Se
  • [7:34] Laura Cunningham
  • [7:38] Martha Stewart Living
  • [7:44] Yolanda Edwards
  • [9:06] Can’t handle drawers being open

• The Pluie Story
  • [9:17] What an elaborate segue
  • [9:31] Google
  • [9:35] Where did the name Pluie come from
  • [9:54] Culinary School
  • [10:04] B.S. (Bachelor of Science)
  • [10:28] Avignon, France
  • [10:44] Associate’s Degree
  • [12:22] Parapluie
  • [12:34] The Diaper Depot!
  • [12:42] YETI, Uber
  • [12:58] It’s poo-y perfect
  • [13:25] Addie’s Cookbooks
  • [14:02] Kleenex
  • [14:12] Industrial Designer, Logo, Product
  • [14:26] Trademark
  • [14:32] Brand Identity
  • [14:51] Baby steps lol
  • [14:55] Where did the idea for Pluie come from
  • [15:19] Back to Bobby Flay
  • [16:10] Fast Casual
  • [16:14] What’s a blowout
  • [17:01] Mom & Pop Shop
  • [18:10] Samsung Galaxy Platform, Doritos
  • [18:28] Starbucks
  • [18:34] Design Thinking, Research
  • [19:00] Koala Kare
  • [19:21] M.B.A. (Masters of Business Administration)
  • [19:45] Market Segment
  • [20:09] Guilty
  • [20:33] Barista
  • [21:02] Technology (Tech)
  • [21:17] UV-C Light
  • [21:32] What was involved in figuring out what technology to use in Pluie
  • [22:22] ADA (Americans with Disabilities Act), FTC (Federal Trade Commission), ASTM (American Society for Testing and Materials)
  • [23:52] Pluie in Fast Company
  • [24:11] I do bake cookies for a living
  • [24:47] Antimicrobial Efficacy
  • [25:37] Brainstorm
  • [25:48] Patent
  • [26:07] Capital
  • [26:21] Sales
  • [27:02] How does Addie look at the potential markets for Pluie
  • [28:08] Healthcare
  • [28:23] Customer
  • [28:59] Employees
  • [29:22] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Rapid-Fire Q&A (Addie-Fire)
  • [31:04] Doritos Ice Cream Cones, Taco Bell
  • [31:09] What’s Addie’s #1 tip for cleaning up baby mess
  • [31:28] What’s a weird talent she has
  • [32:01] Mark my words
  • [32:10] What’s something about Martha Stewart people would be surprised by
  • [32:16] QVC
  • [32:47] Disney World, Disneyland
  • [33:14] Connect with Addie on Instagram at @Hello_Pluie and LinkedIn
  • [33:41] Impromptu Spelling Bee
  • [33:37] What are Addie’s Final Thoughts
  • [34:48] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [35:17] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [35:19] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [35:22] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Addie Gundry on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Then you two will finally have something to talk about. Until next time, Let your business Run Wild…and Bring on the Bongos!!