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Episode 350: Emma Weinberg – Buttah

Emma Weinberg, the Co-Founder of Buttah and Best Maid of Honor in History, joins the show for a very special family edition during Thanksgiving week to be interviewed by her cousin’s husband, Max Branstetter. Hear how she met her husband Ben from across the pond, her manufacturing trips to Turkey, how she successfully teased Buttah’s first drop, the best memories from skiing in Stratton, and the New York vs. London Edition of Rapid-Fire Q&A. This episode covers everything from production runs to Marcell the Shell. Here’s a small sample of what you will hear in this episode:

• When did Emma know Ben was her soulmate
• How did Lou and Em decide what was in Buttah’s first drop
• What will future Buttah drops look like
• How do you learn to ski as an adult
• Emma’s accent

Connect with Emma at ButtahLondon.com, on Instagram & TikTok @ButtahLondon, and on Instagram @EmmaGWein

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Meeting Ben
  • [0:32] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:37] Connect with Emma at ButtahLondon.com, on Instagram & TikTok @ButtahLondon, and on Instagram @EmmaGWein
  • [3:09] How did Emma meet her husband Ben
  • [3:27] Happy Anny, Emma & Ben!
  • [4:48] When did Emma know Ben was her soulmate
  • [5:38] How did Emma & Ben continue their romance
  • [6:25] How would Emma’s college self react if she knew she’d marry Ben

• The Buttah Story
  • [7:43] Check out Buttah at ButtahLondon.com
  • [8:38] Where did the idea for Buttah come from
  • [9:05] Shoutout, Lou!
  • [10:45] What makes Lou a great business partner
  • [11:55] How did Lou and Em meet each other
  • [13:31] How did Lou and Em design the Buttah clothes & Buttah brand
  • [15:53] How were their manufacturing trips to Turkey
  • [19:29] Shoutout, Karen & Scott!
  • [20:38] How many production runs did it take for it to feel like Buttah
  • [21:38] How did they decide what was in Buttah’s first drop
  • [23:19] How long before the launch did they start Buttah’s Instagram
  • [25:18] How do you have a successful clothing brand launch
  • [26:24] It’s Bagels Collab
  • [27:47] UGC (User-Generated Content) post on TikTok
  • [27:56] How’s it make Emma feel to see people wearing Buttah clothes
  • [29:10] What will future Buttah drops look like
  • [30:19] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Emma
  • [30:20] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [30:22] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Inspiration & Creativity: Skiing in Stratton, Vermont & Dance
  • [30:58] Shoutout, Steve & Phyllis!
  • [31:09] What do Emmy’s childhood memories skiing in Stratton, Vermont mean to her
  • [32:24] How do you learn to ski as an adult
  • [34:04] What was the hand thing Emmy did when she was cold
  • [35:28] What does she love about dance
• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [38:28] What’s a Quirk Emma has
  • [39:15] What’s her biggest Pet Peeve
  • [40:04] What’s a Weird Talent she has
  • [40:39] MARCEL THE SHELL WITH SHOES ON
• Rapid-Fire Q&A: New York vs. London
  • [41:44] Food
  • [41:51] Nightlife
  • [42:10] Theatre or Theater
  • [42:18] Cost of Living
  • [42:45] Sports Fandom Culture
  • [44:27] Accent
  • [45:49] Connect with Emma at ButtahLondon.com, on Instagram & TikTok @ButtahLondon, and on Instagram @EmmaGWein
  • [46:41] What are Emma’s Final Thoughts
  • [47:27] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [47:38] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Emma
  • [47:42] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [47:45] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [47:47] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [47:52] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Emma Weinberg on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. Buy some Buttah. And have a Happy Thanksgiving! Until next time, Let your business Run Wild…and Bring on the Bongos!!