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Episode 168: Stacy Madison – Founder of Stacy’s Pita Chips and BeBOLD Bars

Stacy Madison, the Founder of Stacy’s Pita Chips and BeBOLD Bars, joins the show to share her journey from serving pita chips at her Stacy’s D’Lites food cart in Boston to inventing a category and selling her brand to PepsiCo. Hear how she got Stacy’s Pita Chips in stores, the moment she knew it was taking off, being in the bar space vs. pita chips space, an impromptu Stacy singing session, and mouth-watering questions from Wild Listeners. This episode covers everything from exploding bags of pita chips to making customers feel awkward. Here’s a small sample of what you will hear in this episode:

• Did Stacy know pita chips were a thing before she served them
• How’s it feel that pita chips weren’t the main offering at the food cart
• Where did the idea for BeBOLD Bars come from
• How important is keeping the taste to Stacy’s Pita Chips
• #WhatsYourBOLD
• The Stacy Sounding Board
• Stacy singing! Bah-nah Bah-nah
• Everybody Loves Stacy

Connect with Stacy on Instagram at @_StacyMadison and BeBOLDbars.com.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Stacy’s D’Lites
  • [0:37] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:47] Connect with Stacy on Instagram at @_StacyMadison and BeBOLDbars.com
  • [2:10] Stacy’s Pita Chips
  • [2:53] When was the first time Stacy served pita chips from Stacy’s D’Lites
  • [3:07] Inventory Management, M.B.A. (Masters of Business Administration)
  • [5:00] Did Stacy know pita chips were a thing before she served them
  • [5:24] Distribution
  • [6:00] Natural Foods, Gourmet Foods
  • [6:20] How’s it feel that pita chips weren’t the main offering at the food cart
  • [7:05] My cousins Phil Marcus, David Haber, and Ben Haber on Episode #120 (Thanksgiving) of the Wild Business Growth Podcast
  • [7:25] UPC Code (Universal Product Code)
  • [7:37] Assembly Line
• The Stacy’s Pita Chips Story & BeBOLD Bars Story
  • [8:07] How did Stacy start thinking about her pita chips as a brand that could be sold in stores one day
  • [8:18] Trade Shows, Snack Food, Copacker (Contract Packager)
  • [9:16] Whole Foods, Bread & Circus
  • [9:42] Investment
  • [10:35] Psychologist, Social Worker
  • [10:46] It’s poppin’
  • [11:07] When did Stacy start to feel this was picking up
  • [12:15] How important is keeping the taste to Stacy’s Pita Chips
  • [13:50] Shoutout Dana & hummus!
  • [14:01] Big Brother, Big Brother
  • [14:26] ShopRite
  • [14:50] Real Estate
  • [14:53] The PitaFront
  • [15:08] Buyer
  • [15:50] Party Size Pita Chips
  • [16:00] Manufacturing
  • [16:15] Engineers
  • [17:20] PepsiCo
  • [17:36] Where did the idea for BeBOLD Bars come from
  • [17:55] Stacy’s Juicebar
  • [18:16] The Stacy Blueprint
  • [18:35] Stacy’s Brother David Adam Lowe
  • [19:06] Bootstrapping
  • [19:20] Salesperson
  • [19:27] What’s different about being in the bar space vs. pita chip space
  • [19:52] Social Media
  • [20:08] Follow Stacy on Instagram at @_StacyMadison
  • [20:20] Podcast
  • [20:26] Consumer Behavior
  • [20:43] Check out BeBOLD’s website, Instagram, and team
  • [21:02] What’s the mission behind BeBOLD Bars
  • [21:12] #WhatsYourBOLD
  • [21:49] Crisis Management
  • [22:06] B.O.L.D.
  • [22:18] Email
  • [22:23] Lyft
  • [23:38] Follow Stacy on Instagram at @_StacyMadison
  • [23:47] Brand Equity
  • [24:03] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [25:41] What can you do to be and stay creative
  • [25:54] Cocktail Napkin Idea
  • [26:20] Spin Class
  • [26:49] Rev’d
  • [27:11] I do this all the time
  • [27:42] Love to noodle
  • [28:02] Who’s someone well-known who’s left an impact on Stacy
  • [28:15] Female Entrepreneurs
  • [28:19] Sara Blakely
  • [29:48] Mentor, PR (Public Relations)
  • [30:02] The Stacy Sounding Board
  • [30:11] Networking
  • [30:24] Follow Stacy on Instagram at @_StacyMadison
• Wild Business Shoutout of the Week
  • [30:49] Creative Marketing
  • [30:56] Enjoli (?)
  • [31:15] Google
  • [31:47] Stacy singing! Bah-nah Bah-nah
  • [32:25] She did it justice!
  • [32:39] Michael Scott & Darryl Philbin from The Office sing the blues

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [33:32] What weird talents & quirks does Stacy have
  • [34:43] Sharpie
  • [34:56] Life Savers
  • [35:11] They’re not finding her Sharpies
  • [36:08] What pet peeves does Stacy have
  • [36:24] Caught red-handed
  • [36:46] Caught red-handed again
• Rapid-Fire Q&A – Submitted by Wild Listeners
  • [37:26] Everybody Loves Stacy
  • [37:32] Carrie Reagh: What is the most interesting recipe you’ve ever heard somebody use with Stacy’s Pita Chips?
  • [38:14] Air Fryer
  • [38:22] Recipes from Stacy’s Kitchen
  • [38:34] Andy Mills: What is the weirdest thing you’ve every heard pita chips being dipped in?
  • [39:23] Sammy Wolkoff: What dip goes best with the chip?
  • [39:52] The Pita’s Knees
  • [39:55] Greg Branstetter: How do you decide what to do next?
  • [40:31] Stacy’s at Macy’s
  • [41:22] Shoutout Mom’s Book Club! JoAnn Branstetter, Sue Pohle, Eca Taylor, Joanne Harris, Beth Bickel
  • [41:28] Mahjong
  • [42:00] What is your favorite flavor?
  • [43:12] What is the latest trend in pita flavors?
  • [44:44] Have you ever done a contest with fans to create new flavors?
  • [45:35] How did you get into bagel chips as well?
  • [46:50] Product Line
  • [47:03] What is your perspective as a woman entrepreneur?
  • [48:37] Connect with Stacy on Instagram at @_StacyMadison and BeBOLDbars.com
  • [49:00] What are Stacy’s Final Thoughts
  • [50:35] Shoutout Amber Goddard!
  • [50:54] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [51:04] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [51:07] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [51:10] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Stacy Madison on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Then you can listen together while snacking on Stacy’s Pita Chips & BeBOLD Bars. Every single day. Until next time, Let your business Run Wild…and Bring on the Bongos!!