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		<title>Dal LaMagna &#8211; Wild Business Growth Podcast #292: Tweezerman, Raising Eyebrows</title>
		<link>https://maxpodcasting.com/dal-lamagna/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 19 Jun 2024 00:41:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Dal LaMagna]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Tweezerman]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=9038</guid>

					<description><![CDATA[Dal LaMagna, the Founder of Tweezerman, joins the Wild Business Growth podcast to share his journey from starting Tweezerman with $500 to selling the iconic tweezer business for $57 million.]]></description>
										<content:encoded><![CDATA[
<p>Fear success, not failure. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a>&nbsp;podcast guest, Dal LaMagna. Dal is the Founder of Tweezerman. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 292: Dal LaMagna – Tweezerman, <em>Raising Eyebrows</em></h2>



<p>Dal LaMagna, the Founder of Tweezerman, joins the show to share his journey from starting Tweezerman with $500 to selling the iconic tweezer business for $57 million. Hear the first person you should hire, the Equilateral Triangle of Focus for your business, why you should fear success more than failure, the best lasagna Dal LaMagna’s ever had, and his favorite color of Tweezerman tweezers.&nbsp;This episode covers everything from sleeping under the docks to selling your business. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>How did Dal start Tweezerman</li><li>What were the inflection points in the growth of Tweezerman</li><li>Sharp George</li><li>Oprah</li><li>Dal LaMagna Grooming</li><li>Capital Gains</li><li><em>Raising Eyebrows</em></li><li><em>The Last Dalai Lama?</em></li></ul>



<p>Connect with Dal at <a rel="noreferrer noopener" href="https://www.dallamagna.com/" target="_blank">DalLaMagna.com</a> and <a rel="noreferrer noopener" href="https://www.dallamagna.com/raising-eyebrows" target="_blank">RaisingEyebrows.com</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/dal-lamagna-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/dal-lamagna-tweezerman-raising-eyebrows/id1422144338?i=1000659477295"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>The Tweezerman Story</strong><ul><li>[0:35] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;hip&#112;&#111;dir&#101;c&#116;.co&#109;" target="_blank">m&#97;&#120;&#64;m&#97;&#120;&#112;o&#100;casti&#110;g&#46;c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:43] Connect with Dal at <a rel="noreferrer noopener" href="https://www.dallamagna.com/" target="_blank">DalLaMagna.com</a> and <a rel="noreferrer noopener" href="https://www.dallamagna.com/raising-eyebrows" target="_blank">RaisingEyebrows.com</a></li></ul><ul><li>[2:37] Did he know anything about tweezers or <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">entrepreneurship</a> as a little boy</li><li>[3:25] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Rosedale,_Queens" target="_blank">Rosedale</a>, Queens</li><li>[4:08] What is a chance book</li><li>[4:15] <a rel="noreferrer noopener" href="https://www.cadillac.com/" target="_blank">Cadillac</a></li><li>[4:51] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Raising-Eyebrows-Failed-Entrepreneur-Finally/dp/0470874376" target="_blank">Raising Eyebrows: A Failed Entrepreneur Finally Gets It Right</a></em> by Dal LaMagna</li><li>[5:00] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Master_of_Business_Administration" target="_blank">MBA</a> (Masters of Business Administration)</li><li>[6:09] How did Dal start <a rel="noreferrer noopener" href="https://www.tweezerman.com/" target="_blank">Tweezerman</a></li><li>[6:19] <a rel="noreferrer noopener" href="https://www.laparks.org/venice/" target="_blank">Venice Beach</a>, CA, <a rel="noreferrer noopener" href="https://santabarbaraca.com/" target="_blank">Santa Barbara</a>, CA</li><li>[8:09] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Deer_Park,_New_York" target="_blank">Deer Park</a>, NY</li><li>[10:08] <a rel="noreferrer noopener" href="https://www.tweezerman.com/" target="_blank">Dal LaMagna Grooming</a></li><li>[11:14] Aha!</li><li>[11:26] <a rel="noreferrer noopener" href="https://www.zwilling.com/us/" target="_blank">Zwilling</a></li><li>[11:54] Oh baby</li></ul><ul><li>[12:12] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">Podcast</a></li><li>[14:19] <a rel="noreferrer noopener" href="https://www.calculator.net/interest-calculator.html" target="_blank">Interest</a></li><li>[14:50] Sharp George</li><li>[15:32] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Equilateral_triangle" target="_blank">Equilateral Triangle</a></li><li>[16:19] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/cfo.asp" target="_blank">CFO</a> (Chief Financial Officer)</li><li>[17:14] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/capitalgain.asp" target="_blank">Capital Gains</a></li><li>[18:01] <a rel="noreferrer noopener" href="https://www.tweezerman.com/shop-by-product/tweezers.html" target="_blank">Tweezer</a>, <a rel="noreferrer noopener" href="https://www.tweezerman.com/shop-by-product/manipedi/cuticle-nippers.html" target="_blank">Cuticle Nipper</a></li><li>[19:16] <a rel="noreferrer noopener" href="https://www.trade.gov/trade-shows" target="_blank">Trade Show</a>, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/lisa-bowen-4ab69a4b" target="_blank">Lisa Bowen</a></li><li>[19:34] <a rel="noreferrer noopener" href="https://www.oprah.com/" target="_blank">Oprah</a></li><li>[21:02] <a rel="noreferrer noopener" href="https://www.imdb.com/name/nm0000506/" target="_blank">Julia Louis-Dreyfus</a></li><li>[21:35] What were the inflection points in the growth of Tweezerman</li><li>[22:04] Genius</li><li>[24:58] <a rel="noreferrer noopener" href="https://www.sallybeauty.com/" target="_blank">Sally Beauty Supply</a></li><li>[25:18] Tweezerman Limited, Tweezerman Professional, Tweezerman Deluxe</li><li>[25:47] <a rel="noreferrer noopener" href="https://www.cvs.com/shop/brand-shop/t/tweezerman" target="_blank">CVS</a></li><li>[26:58] <a rel="noreferrer noopener" href="https://www.walmart.com/browse/tweezerman/YnJhbmQ6VHdlZXplcm1hbgieie" target="_blank">Walmart</a></li><li>[27:19] <a rel="noreferrer noopener" href="https://www.walgreens.com/store/c/productlist/N=3110/1/Brands=yes" target="_blank">Walgreens</a></li><li>[28:08] Why should you fear success more than failure</li><li>[28:32] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Dal</li></ul><ul><li>[28:33] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[28:35] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna-1024x538.png" alt="SquadShot Dal LaMagna" class="wp-image-9061" width="724" height="380" srcset="https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna.png 1200w, https://maxpodcasting.com/wp-content/uploads/2024/06/SquadShot-Dal-LaMagna-500x263@2x.png 1000w" sizes="(max-width: 724px) 100vw, 724px" /><figcaption>THE Tweezerman</figcaption></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[28:45] Connect with Dal at <a rel="noreferrer noopener" href="https://www.dallamagna.com/" target="_blank">DalLaMagna.com</a> and <a rel="noreferrer noopener" href="https://www.dallamagna.com/raising-eyebrows" target="_blank">RaisingEyebrows.com</a></li><li>[29:16] Where&#8217;s the best lasagna Dal LaMagna&#8217;s ever had</li><li>[29:42] <em><a href="https://www.imdb.com/title/tt6865478/" target="_blank" rel="noreferrer noopener">The Last Dalai Lama?</a></em></li><li>[30:04] What is Dal&#8217;s favorite color of Tweezerman tweezers</li><li>[30:23] What are Dal&#8217;s Final Thoughts</li></ul><ul><li>[31:12]&nbsp;Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[31:23] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Dal</li></ul><ul><li>[31:33] Check out the <em>Wild Business Growth</em> podcast<em>&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[31:35]&nbsp;Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[31:37] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;a&#120;&#64;&#109;axpodca&#115;&#116;ing.&#99;&#111;&#109;">m&#97;x&#64;ma&#120;&#112;o&#100;&#99;as&#116;&#105;&#110;&#103;&#46;co&#109;</a> to bring your podcast to life and use it as a business-building tool</li><li>[31:42] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Dal LaMagna - Wild Business Growth Podcast #292: Tweezerman, Raising Eyebrows" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;x&#64;&#109;a&#120;&#112;o&#100;cas&#116;i&#110;g.&#99;&#111;m">max&#64;m&#97;x&#112;&#111;dca&#115;&#116;ing&#46;com</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Dal LaMagna on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And tweeze each other. Or yourselves. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Shannon Erley &#8211; Wild Business Growth Podcast #214: Skincare Customizer, Founder of Pomp</title>
		<link>https://maxpodcasting.com/shannon-erley/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 30 Nov 2022 08:46:10 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Beauty]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Pomp]]></category>
		<category><![CDATA[Shannon Erley]]></category>
		<category><![CDATA[Skincare]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=6391</guid>

					<description><![CDATA[Shannon Erley, the Founder and CEO of Pomp, joins the Wild Business Growth Podcast to share her journey from struggling with acne to creating a company to connect consumers with licensed estheticians.]]></description>
										<content:encoded><![CDATA[
<p class="has-drop-cap">A personal experience can be an organic way to start a business. That&#8217;s the case with this week&#8217;s <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> guest, Shannon Erley. Shannon is the Founder and CEO of Pomp. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 214: Shannon Erley – Skincare Customizer, Founder of Pomp</h2>



<p>Shannon Erley, the Founder and CEO of Pomp, joins the show to share her journey from struggling with acne to creating a company to connect consumers with licensed estheticians. Hear how to validate your idea, create a marketplace, focus your time as an entrepreneur, host a fantastic dinner party, and Shannon’s secret apple pie ingredient. This episode covers everything from beauty to baking. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>How did Shannon get into the beauty world in the first place</li><li>When was she first exposed to estheticians aka estes</li><li>What did the validation process look like</li><li>How does Pomp today compare to what Shannon initially envisioned</li><li>What do estheticians do</li><li>How does Pomp work for the end consumer</li><li>What&#8217;s Shannon&#8217;s favorite thing to bake</li><li>SPF on SPF</li></ul>



<p>Connect with Shannon at <a rel="noreferrer noopener" href="https://www.pompbeauty.com/" target="_blank">PompBeauty.com</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/shannon-erley-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;background:transparent;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/shannon-erley-skincare-customizer-founder-of-pomp/id1422144338?i=1000588058786"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Beauty</strong><ul><li>[0:34] Email me at <a rel="noreferrer noopener" href="mailto:&#109;&#97;x&#64;hi&#112;&#112;od&#105;&#114;ec&#116;&#46;&#99;o&#109;" target="_blank">&#109;ax&#64;&#109;&#97;&#120;&#112;o&#100;&#99;ast&#105;&#110;&#103;&#46;&#99;&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:44] Connect with Shannon at <a rel="noreferrer noopener" href="https://www.pompbeauty.com/" target="_blank">PompBeauty.com</a></li><li>[1:49] Couldn&#8217;t resist</li><li>[2:27] How did Shannon get into the beauty world in the first place</li><li>[2:43] <a rel="noreferrer noopener" href="https://www.mayoclinic.org/diseases-conditions/acne/symptoms-causes/syc-20368047" target="_blank">Acne</a></li><li>[3:25] <a rel="noreferrer noopener" href="https://www.aad.org/public/fad/what-is-a-derm" target="_blank">Dermatologists</a></li><li>[4:44] When was Shannon first exposed to <a rel="noreferrer noopener" href="https://www.pompbeauty.com/" target="_blank">estheticians</a> aka estes</li><li>[5:04] <a rel="noreferrer noopener" href="https://my.clevelandclinic.org/health/diseases/21792-hormonal-acne" target="_blank">Adult Hormonal Acne</a></li><li>[6:07] <a rel="noreferrer noopener" href="https://www.happi.com/contents/view_breaking-news/2022-09-05/the-top-beauty-influencers-ranked-by-earnings/" target="_blank">Beauty Influencers</a>, <a rel="noreferrer noopener" href="https://www.byrdie.com/best-beauty-blogs" target="_blank">Beauty Bloggers</a></li><li>[6:32] <a rel="noreferrer noopener" href="https://www.oprahdaily.com/life/a29090436/aha-moment-meaning/" target="_blank">&#8220;Aha&#8221; Moment</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-1024x538.png" alt="Shannon Erley - Wild Business Growth Podcast #214: Skincare Customizer, Founder of Pomp" class="wp-image-6419" width="726" height="381" srcset="https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp.png 1200w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-500x263@2x.png 1000w" sizes="(max-width: 726px) 100vw, 726px" /><figcaption>Get Pomp&#8217;d</figcaption></figure></div>



<ul id="block-e2455cfc-8974-4c8c-9460-307439cd97ee"><li><strong>The Pomp Story</strong><ul><li>[6:54] When did Shannon first realize she could start a business in this space</li><li>[8:26] What did the validation process look like</li><li>[9:33] <a rel="noreferrer noopener" href="https://blog.hubspot.com/service/client-vs-customer#:~:text=Client%20vs.-,Customer,clients%20buy%20advice%20and%20solutions." target="_blank">Clients</a></li><li>[10:19] How does Pomp today compare to what Shannon initially envisioned</li><li>[11:00] <a rel="noreferrer noopener" href="https://techcrunch.com/" target="_blank">Technology</a> (Tech)</li><li>[12:04] What do estheticians do</li><li>[13:13] <a rel="noreferrer noopener" href="https://www.irs.gov/businesses/small-businesses-self-employed/limited-liability-company-llc" target="_blank">LLC</a> (Limited Liability Company)</li><li>[13:31] How has Shannon been able to create the marketplace</li></ul><ul><li>[13:45] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/startup.asp" target="_blank">Startup</a></li><li>[13:54] <a rel="noreferrer noopener" href="https://www.betterup.com/blog/networking" target="_blank">Network</a></li><li>[14:01] <a rel="noreferrer noopener" href="https://blog.hubspot.com/service/how-to-get-referrals" target="_blank">Referrals</a></li><li>[14:51] <a rel="noreferrer noopener" href="https://maxpodcasting.com/" target="_blank">MaxPodcasting</a></li><li>[15:03] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Podcast</a></li><li>[15:26] How does Pomp work for the end consumer</li><li>[18:16] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Theres-Wocket-Pocket-Seusss-Ridiculous/dp/0679882839" target="_blank">There&#8217;s a Wocket in my Pocket!</a></em>, <a rel="noreferrer noopener" href="https://shop.mattel.com/collections/polly-pocket" target="_blank">Polly Pocket</a></li><li>[18:55] What is Pomp&#8217;s main <a rel="noreferrer noopener" href="https://corporatefinanceinstitute.com/resources/accounting/revenue-streams/" target="_blank">revenue stream</a></li><li>[19:24] How does Shannon divide her time building the business</li><li>[19:56] <a rel="noreferrer noopener" href="https://www.salesforce.com/in/saas/" target="_blank">Software as a Service</a> (SaaS)</li><li>[20:19] <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Entrepreneur</a></li><li>[20:24] What&#8217;s the biggest challenge Shannon&#8217;s had to conquer so far</li><li>[20:44] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/h/humanresources.asp" target="_blank">HR</a> (Human Resources)</li><li>[20:58] <a rel="noreferrer noopener" href="https://www.incfile.com/blog/funding-opportunities-for-entrepreneurs" target="_blank">Fundraising</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/i/investor.asp#:~:text=become%20more%20profitable.-,What%20Is%20an%20Investor%3F,expectation%20of%20receiving%20financial%20returns." target="_blank">Investor</a></li><li>[21:53] <a rel="noreferrer noopener" href="https://www.irs.gov/businesses/small-businesses-self-employed/estimated-taxes" target="_blank">Quarterly Estimated Payments</a></li><li>[22:03] What has been the biggest driver to Pomp&#8217;s success</li><li>[22:14] <a rel="noreferrer noopener" href="https://inevent.com/blog/agency/how-to-organize-an-off-site-meeting-program-example.html" target="_blank">Offsite</a></li><li>[23:41] <a rel="noreferrer noopener" href="https://maxpodcasting.com/dana-branstetter/" target="_blank">Shoutout my wife, Dana!</a></li><li>[24:14] Bazinga</li><li>[25:31] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;&#120;&#64;&#109;&#97;x&#112;&#111;d&#99;&#97;s&#116;ing.&#99;&#111;m">m&#97;&#120;&#64;&#109;a&#120;&#112;&#111;dc&#97;sti&#110;&#103;&#46;&#99;om</a> to bring your podcast to life and use it as a business-building tool. Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li></ul></li><li><strong>Inspiration &amp; Creativity: People, Hobbies, and Resources</strong><ul><li>[26:23] How do you be and stay creative</li><li>[27:13] What&#8217;s Shannon&#8217;s favorite thing to bake</li><li>[27:31] <a rel="noreferrer noopener" href="https://www.theclevercarrot.com/2019/03/beginner-sourdough-starter-recipe/" target="_blank">Sourdough Starter</a></li><li>[27:59] How long has Shannon been riding horses</li><li>[28:34] Still not bitter</li><li>[28:58] Who&#8217;s inspired Shannon as an entrepreneur</li><li>[29:19] <a rel="noreferrer noopener" href="https://www.techtarget.com/searchcio/definition/CMO-chief-marketing-officer" target="_blank">CMO</a> (Chief Marketing Officer)</li><li>[30:20] What resources helped Shannon learn about skincare and entrepreneurship</li><li>[30:47] <a rel="noreferrer noopener" href="https://www.cew.org/" target="_blank">CEW</a> (Cosmetic Executive Women)</li><li>[31:07] <a rel="noreferrer noopener" href="https://www.coursera.org/articles/web-developer" target="_blank">Developer</a>, <a rel="noreferrer noopener" href="https://www.atlassian.com/agile/product-management/product-roadmaps#:~:text=What%20is%20a%20product%20roadmap,how%20they%20will%20be%20achieved." target="_blank">Product Roadmap</a> </li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Skincare-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp.jpg" alt="Shannon Erley - Wild Business Growth Podcast #214: Skincare Customizer, Founder of Pomp" class="wp-image-6422" width="615" height="615" srcset="https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Skincare-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Skincare-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Skincare-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Skincare-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Skincare-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2022/11/Shannon-Erley-Pomp-Skincare-Wild-Business-Growth-Podcast-214-Skincare-Customizer-Founder-of-Pomp-400x400@2x.jpg 800w" sizes="(max-width: 615px) 100vw, 615px" /><figcaption>Shoutout the estes</figcaption></figure></div>



<ul id="block-e2455cfc-8974-4c8c-9460-307439cd97ee"><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[31:47] What&#8217;s a pet peeve Shannon has</li><li>[32:05] What&#8217;s a quirk she has</li><li>[32:40] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Cat%27s_meow" target="_blank">The Cat&#8217;s Meow</a></li><li>[32:49] What&#8217;s a weird talent Shannon has</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[33:29] <a rel="noreferrer noopener" href="https://crisco.com/product/butter-flavor-all-vegetable-shortening/" target="_blank">Butter-Flavored Crisco</a></li><li>[33:43] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Arabian_horse" target="_blank">Arabian Horses</a></li><li>[34:02] <a rel="noreferrer noopener" href="https://www.fda.gov/about-fda/center-drug-evaluation-and-research-cder/sun-protection-factor-spf" target="_blank">SPF</a> (Sun Protection Factor)</li><li>[34:12] Shoutout, Mother-in-Law Sheryl! </li><li>[34:40] How do you host a fantastic dinner party</li><li>[35:19] What&#8217;s the biggest difference between living in Ohio, California, and Colorado</li><li>[35:57] Shoutout, Jeff &amp; Emma!</li><li>[36:12] Shoutout, Ohio!</li><li>[36:47] Connect with Shannon at <a rel="noreferrer noopener" href="https://www.pompbeauty.com/" target="_blank">PompBeauty.com</a></li><li>[37:10] That was bad, Max</li></ul><ul><li>[37:14] What are Shannon&#8217;s Final Thoughts</li><li>[37:55]&nbsp;Follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about the podcast. And 5 stars on Apple Podcasts &amp; Spotify if you&#8217;re feeling super nice </li></ul><ul><li>[38:12] Check out the <em>Wild Business Growth Podcast&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[38:14]&nbsp;Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a>, and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> @MaxBranstetter</li><li>[38:15] Save time with your high-quality podcast. Email me at <a href="mailto:m&#97;x&#64;&#109;a&#120;p&#111;&#100;&#99;&#97;s&#116;i&#110;&#103;.&#99;&#111;&#109;">&#109;&#97;x&#64;&#109;&#97;&#120;&#112;od&#99;ast&#105;ng.c&#111;m</a> to bring your podcast to life and use it as a business-building tool</li><li>[38:21] Sign up for the&nbsp;<em>Podcasting to the Max</em>&nbsp;newsletter at&nbsp;<a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a>&nbsp;and receive <em>How to Edit Your Podcast in Audacity</em></li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="1024" src="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Shannon Erley - Wild Business Growth Podcast #214: Skincare Customizer, Founder of Pomp" class="wp-image-2734" srcset="https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200@2x.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-200x200.jpg 200w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-400x400@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1920x1920.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-768x768@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-500x500@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-800x800@2x.jpg 1600w, https://maxpodcasting.com/wp-content/uploads/2020/09/Max-OFFICIAL-Wild-Business-Growth-Podcast-1280x1280@2x.jpg 2560w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;x&#64;ma&#120;&#112;o&#100;ca&#115;t&#105;ng.&#99;o&#109;">m&#97;x&#64;&#109;&#97;xp&#111;d&#99;a&#115;&#116;&#105;ng.c&#111;m</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Shannon Erley on the <em>Wild Business Growth Podcast. </em>To hear more Wild stories like this one every Wednesday morning, follow the <em><a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">Wild Business Growth Podcast</a></em> and tell a friend about it. And practice saying &#8220;esthetician&#8221; with them. Until next time, Let your business Run Wild&#8230;and <em><strong>Bring on the Bongos!!</strong></em></p>
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