Shraysi Tandon – Wild Business Growth Podcast #329: Kidsy Founder, Discounted Baby & Kids Gear

Provide great value. That’s the story of this week’s Wild Business Growth podcast guest, Shraysi Tandon. Shraysi is the Founder & CEO of Kidsy. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast platforms, and watch on YouTube.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 329: Shraysi Tandon – Kidsy Founder, Discounted Baby & Kids Gear

Shraysi Tandon, the Founder & CEO of Kidsy, joins the show to share her journey from filmmaker & TV reporter to creating the TJ Maxx of baby & kids gear. Hear how to turn your idea into a real business, how to build relationships with suppliers, how to find your niche as a brand, how to make babies & children stop crying, and how to get comfortable on camera. This episode covers everything from the Nobel Peace Prize to your MVP. Here’s a small sample of what you will hear in this episode:

• How do you go from film idea to directing it
• What makes Kidsy different
• How has Shraysi grown Kidsy
• Who was the most impressive person she interviewed
• What’s the difference between netball and basketball

Connect with Shraysi at Kidsy.co, on Instagram @ShopKidsy, and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Invisible Hands
  • [0:27] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:34] Connect with Shraysi at Kidsy.co, on Instagram @ShopKidsy, and on LinkedIn
  • [1:56] Welcome!
  • [2:23] What inspired Shraysi to create Invisible Hands
  • [2:47] Nobel Peace Prize Winners Kailash Satyarthi & Malala Yousafzai
  • [4:14] Invisible Hands Brewing in My Brain
  • [5:00] How do you go from film idea to directing it
  • [6:18] What a shentence
  • [6:32] Wild
  • [6:38] What did Shraysi learn about child labor & child trafficking while creating Invisible Hands

• The Kidsy Story
  • [8:41] What makes Kidsy different
  • [9:00] “The TJ Maxx of baby gear: How to save big on top of brands for your little one” from Motherly
  • [9:30] How did Shraysi get into the baby product space
  • [13:22] How do you turn your idea into a real business
  • [14:52] MVP (Minimum Viable Product), Silicon Valley, Kevin Durant MVP
  • [15:18] Honey, I Shrunk the Kids
  • [15:38] How did Shraysi build relationships with suppliers
  • [16:52] What’s the incentive for retailers and manufacturers to partner with Kidsy
  • [20:28] Where’d the name Kidsy come from
  • [21:14] Etsy
  • [21:33] SurveyMonkey
  • [22:32] How do you find your niche as a brand
  • [23:18] Micro-Influencers
  • [24:47] “Umbrella” by Rihanna
  • [25:00] Recommerce
  • [25:38] How has Shraysi grown Kidsy
  • [27:14] Product-Market Fit
  • [27:42] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Shraysi
  • [27:43] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [27:45] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [28:19] What’s a quirk Shraysi has
  • [28:49] CIA (Central Intelligence Agency), FBI (Federal Bureau of Investigation)
  • [29:16] Did Shraysi ever have a badge
  • [29:29] What’s her biggest pet peeve
  • [31:25] What’s a Weird Talent she has
  • [32:33] How do you make babies & children stop crying
• Rapid-Fire Q&A
  • [34:43] How do you get comfortable on camera
  • [34:52] Shoutout, Bob Crawford!
  • [35:38] Cancel Culture
  • [36:42] Who was the most impressive person Shraysi interviewed
  • [40:53] Who was her basketball idol
  • [42:49] What’s the difference between netball and basketball
  • [43:31] How do you survive & thrive in a foreign environment
  • [45:12] Shoutout, Ohio!
  • [45:32] Connect with Shraysi at Kidsy.co, on Instagram @ShopKidsy, and on LinkedIn
  • [46:23] What are Shraysi’s Final Thoughts
  • [46:49] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [46:57] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Shraysi
  • [46:58] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [47:00] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [47:02] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [47:05] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Shraysi Tandon on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And explore Kidsy with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!