Full Transcript – Shannon Erley – Wild Business Growth Podcast #214

This is the full transcript for Episode #214 of the Wild Business Growth Podcast featuring Shannon Erley – Skincare Customizer, Founder of Pomp. You can listen to the interview and learn more here. Please note: this transcript is not 100% accurate.

Shannon Erley 0:00
When you look in the rearview mirror even a week or a month ago and you see where you’ve come, I think that’s a good reflection moment.

Max Branstetter 0:24
Hey, hey, hey, hey, hello. Welcome back to the Wild Business Growth Podcast. This is your place to hear from a new entrepreneur every single Wednesday morning who’s turning Wild ideas into Wild growth. I’m your host, Max Branstetter, Founder and Podcast Producer at MaxPodcasting. And you can email me at to save time with your high-quality podcast. This is episode two Uno, dos, tres catorce and today’s guest is Shannon Erley. Shannon is the Founder and CEO of pomp, a super cool company who connects consumers with licensed estheticians which I can spell backwards and in multiple languages. Languages by this point, even I can’t pronounce the word languages, and helps give pointers and recommendations for Fantastic skincare products that could come in handy for those consumers. In this episode, we talk how Pomp came about, how Shannon’s leveraging her network to create all these connections and create a network of Pomp’s own and everything from horseback riding to apple pie, which is a hell of a combination. It is Shannon, get Pomped. Enjoy the shoooooooow!

Alrighty we are here with Shannon Erley and today we’re going to Pomp it up. She is the Founder and CEO of Pomp doing really really cool stuff in the beauty world in the world of esthetician which I’ve practicing that we’re 12 times already. Shannon, thank you so much for joining How you doing today.

Shannon Erley 2:01
Good. Thanks for having having us. I thought we were the only ones that said, we’re gonna Pomp you up. So I appreciate that. We’re not the only ones internally saying it.

Max Branstetter 2:12
Of course, I’m Pomped just thinking about it. But really cool, we’re gonna get to your business story, we’re gonna get to kind of the whole world of beauty, which I know about a sliver about. So I’m gonna learn a ton in this interview. And on that note, how did you get into this world of beauty in the first place?

Shannon Erley 2:31
I mean, I feel like I was I’ve been a consumer of beauty for my whole life. I started when I was younger, and I just always had really, really bad acne through childhood. So I was really diving into the beauty world early on Junior High High School, trying to figure out what skincare products would work for me. So my start in the beauty industry started as a consumer with problematic skin. And then from there just continued to evolve. And then I started working for a couple of different beauty skincare lines, really diving into all aspects of the industry understanding the different retailers out there, a lot of the professionals like estheticians dermatologists med spas so really started from a personal perspective and consumer but then also started working in the industry and diving in from it. From there.

Max Branstetter 3:40
I got chills, I guess not in a good way when you said acne because I can relate. I think you’ve been through it. I’ve been through it and brother as well. I know my dad growing up as well like anybody who so many people experienced acne growing up, but when it gets to like that next level or it’s like, just seems like there’s no answer for it. It’s really not fun. So I can definitely see how that kind of helps spike your spike your interest in the space.

Shannon Erley 4:05
Yeah, it’s personal for everyone. It’s it I was completely insecure about my skin I was having. I mean like cysts and boils like very, very extreme acne and then to counteract that, and then I was covering up with so much makeup and then that wasn’t making things worse. And so really just trying to figure out and find a route to the cause and how to treat it and how to feel, you know, just more confident about myself and the skin that I was given. And yeah, so it’s it’s a journey for a lot of people.

Max Branstetter 4:44
When were you first exposed to these people called estheticians?

Shannon Erley 4:51
Yes. And we internally we call them estes. So I know it’s

Max Branstetter 4:55
okay, that’s much easier. Yeah, that’s great. I love it. Yeah. So

Shannon Erley 4:59
if it’s easier for You’d say, part of my struggle with skin I, I was working at the time in the beauty industry and I was still having adult hormonal acne. And I’m like, how am I working in the industry how and I still can’t figure out how to get my skin under control. And then I started working with an esthetician at the time I was living in San Diego, I started working with an esthetician getting facials, which was kind of the first step so getting, you know, the treatments in an office. But then after that, she was able to cherry pick the right products for my skin. So she understood, okay, what are you using at home? Okay, keep using this, I’m going to add in this, that was kind of my first step into the whole world of more like professional aesthetics. And she really started working with me and my skin started improving, we started making some tweaks and I thought, okay, the beauty industry is so crowded, it’s so competitive. There are so many, you know, influencers or beauty bloggers or new brands trying to come in and be the next best thing. And honestly, it’s like, wait a second, how do we bring more attention to esthetician they’ve gone to school for the skin, they understand the skin? So that was kind of my my first step into working with an esthetician. And it was also this aha moment to have okay, how do we like, why aren’t more people getting recommendations from them?

Max Branstetter 6:42
So let’s Pomp it up a bit more. And I’m sorry, because you’re gonna hate your own company name after the end of this interview. But no, it’s awesome. I love it. It’s super short and sweet. And, and visual. What was the first point that it clicked in your head that hey, maybe I could start a business in this space?

Shannon Erley 7:00
So it started kind of a while ago, I it was this really this aha moment of Wait a second. I’ve had been in the industry for a while I’ve seen a lot of the sides of it. What would it look like to start a business to bring more awareness to us dieticians and it was a longer journey and process than what I had originally thought came up with a different idea with some friends around a campfire that was more geared towards the person shopping for skincare and looking for skincare advice. And then it really just started evolving into being more esthetician focused. But I don’t know if there was really this one moment where I thought, Okay, I’m going to start a business, but it really evolved over time. And I spent, I’m a pretty risk adverse person. So I didn’t really like the idea of starting my own business and everything that came with it. But it was a process and I spent about a year qualifying the idea to see if if it would even make sense. And then once I started getting more validation from estheticians, industry professionals, friends and family. I thought okay, well, maybe I can start a business here around this.

Max Branstetter 8:26
What did that validation process look like when you’re talking to friends and family? And you know, estes and everybody else?

Shannon Erley 8:33
Yeah, well, it looks different from for different avenues. So I was talking to some skincare lines in the industry and said, Okay, what if? What if we had a different business model or distribution channel that you would? That’s different from what you’re normally used to like selling into retailers or to individual spas or dermatology offices? What would it? What would it look like for you to work within an online platform or marketplace? And so, this, they were different conversations with different groups to qualify and validate. So with the skincare lines, I was getting more validation from them of saying, okay, yes, we actually would be interested in working in a new new type of channel like a marketplace or digital platform. And then, with estheticians, it was like, Well, would you even use a platform like this? Do you have a need for interacting with clients in a different way and getting new new clients virtually, like is that even of interest? And then on the consumer side with friends and family and some others? It was would you even interact with an esthetician virtually like Do you even know what an esthetician is? So I think the validation journey and that discovery looked a little Different because I was trying to segment all the different sides.

Max Branstetter 10:05
I mean, that research phase is so key. And so I think that’s awesome that you, you went through so many different avenues to really validate this and say, Okay, how would this look? And what would make it better? Which begs the question, you know, at the time of this recording, how different or similar is pumped today versus what you kind of envisioned in those early days?

Shannon Erley 10:26
Yeah, it’s quite different. I would say, there’s still a lot of the same, like core values of what we started with. But otherwise, it’s pretty different. We originally started focusing focus more on this skincare, shopper and problematic skin, focused on the end consumer, and having them be paired with an esthetician. And I think what has really evolved is supporting the esthetician and building out a lot of technology and tooling to support them. So we are still so much focused on how do we partner, people looking for skincare with us dieticians. But what we’re also focused on and where the shift really happened was, so we launched March of 2020. And what was an aha moment for us as estheticians businesses were shut down overnight, they could not service clients. And so that’s where we really started to lean into, well, how can we bring you people looking for skincare virtually and healthy out? What you’re doing? And how can we use your expertise to make these recommendations for people? So the business is, is the same, but our focus is more on just estheticians? And why people should should be getting recommendations from them, and how can we support them?

Max Branstetter 11:57
So as someone who’s not the most in the world, maybe second most of the world familiar with estes, estheticians? What’s the main value or benefit that estes provide?

Shannon Erley 12:08
I think they really understand the skin, so they’re not gonna they’re not a dermatologist. So they’re not going to diagnose or be able to prescribe anything, but I think what really makes them different than look, I actually used to help train retail associates. And unfortunately, we can only train someone so much with someone who is selling, you know, 10 other skincare lines, or might be selling a handbag, a lipstick, and a serum. Whereas estheticians have they’ve gone to school for at least 600 hours. And it’s a skilled trade. And so they really understand and so I think what also makes them different is they are they really care about the skin and the recommendations of what people are using.

Max Branstetter 13:06
So how do you I mean, you obviously started talking to them. In the early days, I mean, even before it was a company, but it maybe it was a full LLC in your head, but it wasn’t a full, you know, living breathing company. But fast forward. And you know, you have an amazing network of partners and estheticians. And you know, as well as doctors kind of helping with leadership and advising you as well. How have you been able to create those connections to, you know, make these awesome esthetician is available to the end consumer?

Shannon Erley 13:40
Yeah, great question. So a lot of it just in, we’re still kind of in the trenches, we’re still in startup mode, doing things that don’t scale. But I think for us, it was really leaning into our network. And you would be surprised how many people are willing to jump in and help and provide connections and referrals to people. So at the time, I was still living in San Diego and I had kind of just a personal network of estheticians that I started building and then from there just told people what I was working on and then really started building out an esthetician network pretty organically. And that’s just continued to be a core focus. We’re trying to do a little bit more and explore and other channels to build out our esthetician network but also we have a medical director as well, who’s been helpful in just yeah, really leaning into our network as much as we can.

Max Branstetter 14:48
That’s super helpful. I think I got back to when I was starting my podcast production business and like literally the business was built from the ground up and like growing clients all through referrals and I think if you going back I couldn’t time I would have been more intentional about it. But fortunately, like having having a podcast and doing interviews like this connects you with so many amazing people in you’re right, more often than not people, you know, when they see that you’re in need, or you see that they see that you’re trying to achieve something. People are over the top helpful. Yeah. and willing to help out. So that’s really cool that that like that’s how you’re building your your network of estheticians as well. Yeah. For Pomp. How does it look for the end consumer if they are to start using Pomp?

Shannon Erley 15:30
Yeah, so great question. So you could go on today. Right now, right now? Yes, we want to make it as easy as possible for the end consumer. So I think one barrier to entry for estheticians is, in order to see an esthetician you are going to be most likely getting a treatment and you’re going to spend minimum $75 for a facial and up from there for Pomp. And what we’re trying to do is make it completely free and seamless. For the end consumer. If you are looking for skincare recommendations, you’re intimidated, you don’t want to go get a treatment, because you don’t even know where to start, we’re kind of that first stop. So you would fill out a skincare survey about you know, your age locations big, just based on humidity, and climate, any concerns what products you’re using, and from there that kind of gets our esthetician started. And then we match you with one of our estheticians, who will follow up for a message based skin consults. So it’s kind of all on your time. It’s really easy, though, request a photo of your skin if you feel comfortable. And then that will give them the ability to get started. And I think what’s so nice about that is you can do it in the privacy of your own home. And you don’t have to walk in anywhere. And so if you are really concerned or have insecurities about your skin, you can you can really do it behind your phone, then the esthetician will curate some products. So if they’ll find out like oh, you know, keep using that cleanser that you have. But this is a serum and moisturizer that I would recommend for you and build it into your treatment room. And you can order all through through the platform. And what’s nice about that is the esthetician, they get commission off of all of that. So we really try to build up the esthetician and they are your you know esthetician in your pocket, like what we like to say they’re your personal esthetician. And I think what also makes us different from some others is the fact that we aren’t an algorithm, we aren’t formulating our own products, we work with a bunch of different skincare lines already out there. And we want a human expertise behind that recommendation.

Max Branstetter 18:17
So we got Wockets in your pocket. We got estes in your pocket, Polly Pocket. I love how the the approach is making it free and seamless for the consumer. Because as you mentioned, you know, this is your skin like this is something that’s so important and can lead to so many insecurities. And there’s, you know, of course, skin is not an easy thing. And there’s always questions about okay, what, you know, what lotion show us what different products should I use? And you really never know. So it really helps to, to speak to real experts like this. So I think it’s a really strong mission that you’re building everything behind. How on the business side, you mentioned commission, is that your main revenue stream? Or what’s the main way that you’re making money as a business from this? Yeah,

Shannon Erley 19:02
so our main revenue stream is through product, like skincare product purchases through the marketplace, and then estheticians paying to use as a subscription service paying to use the platform themselves.

Max Branstetter 19:19
Awesome. Okay, so there’s, there’s almost like the consulting or helpfulness side of your business. And then there’s the actual marketplace that you’re building as well. Yeah, how much of your time in these first few years of building the business is focused on like the consultation side versus the marketplace side?

Shannon Erley 19:35
Right now, I would say it has all been on the marketplace. And now we’ve just expanded the subscription service, the SaaS platform for estheticians just within the last month.

Max Branstetter 19:49
Awesome. So okay, so that’s your service. Yeah, by the way, as if esthetician wasn’t enough of a mouthful subscription, subscription service or software as a service for estheticians I think about 14 times faster.

Shannon Erley 20:01
Yeah. SaaS for estes is that that’s easier.

Max Branstetter 20:06
I love it. Awesome. A lot of assets we got Sally selling seashells, seashells in Canada. So it was really cool to, to see the the different aspects of your business that you’ve built as an entrepreneur, what would you say in you know, in these early years of the business has been the biggest challenge that you’ve had to conquer?

Shannon Erley 20:25
Oh my gosh, more than I even thought I would say doing more than, like, I had a very specific focus and skill set. But I think what has been more challenging is, you know, your legal, your HR, your kind of everything else that you’re figuring out that you didn’t really know you needed, needed to be and do. So that that was hard. And honestly, I so we raised our first round of funding last year. And I would say that was the other big hurdle for us was fundraising virtually during COVID, I had never fundraised or even talked to an investor ahead of that. So it was a pretty big challenge, as well.

Max Branstetter 21:16
Oh, congrats on that as well, fundraising is something that like, anybody who started a business knows that it consumes your life, for better or for worse. Yeah, you know, there’s so much there’s so much time and you have so much passion and time and energy invested in it. And then like fundraising is something on top of that. It’s something extra of like, okay, even you know, in addition to the day to day, this is something else that we want to work on, if we’re interested in. Yeah, that’s, that’s like a whole other world. And then things like legal HR. I mean, I remember like, first year in business, just like learning about, okay, like, what’s the deal with taxes and like quarterly estimated payments and stuff like that, like nobody tells you about that stuff? Yeah, so there’s so much there’s such a big learning curve there. On the flip side of that, what has been, you think the biggest driver to your success is company so far,

Shannon Erley 22:09
I think the biggest driver, I mean, at least for me, personally, we were actually just did a off site with our team a couple weeks ago. And for me, it was just reminding us of our mission and why we’re doing what we’re doing. And it’s the people around that are making such an impact. Because as things grow, it’s like you kind of have to release the reins to to your team and let them take the reins. And it’s been really cool to see that and just know the people around us have really been the contributing factors to our success and our growth and where we’ve come, but and then just our mission. And that’s really what continues to Elise drive me and us is what we’re doing. It is a big mission when we want to change and disrupt a very massive beauty industry. And so it can be daunting when you have such a big vision to disrupt it. But I think that’s something that kind of keeps us all moving forward.

Max Branstetter 23:22
It’s a fantastic mission to build a company around. And I know from you know, as we alluded to, like my history with acne and never knowing what products to use, and still I have no idea I’m pretty basic. But my and ever since I’ve been with my fiancee Dana. Oh wow. So at the time of this recording, She’s my fiancee, Dana but by the time this comes out with this will be the first time my wife Dana, so big moment. Big moment. So my so my wife, Dana, yeah, exactly. Shout out to my wife, Dana has over the years experienced, you know, allergies of different sorts as relates to skin and beauty. So she’s even more conscious of you know, what she’s using on her skin and body. And I think what you and team have created is so crazy helpful. And all goes back to that mission. So it seems like a really, really organic, pun intended way to start a business. So that’s terrific. Yeah.

Shannon Erley 24:20
Well, and I think too, like with, oh, gosh, yeah, and your wife and sensitive

Max Branstetter 24:26
fiancee today. And then for the final release, we’ll say wife

Shannon Erley 24:29
It’s so I think even for her with having sensitivities. I think what is unique is we work with so many different product lines that can really fit to how like what someone’s core concerns are. And education is big for us internally and with our esthetician so I think I mentioned this earlier, we don’t make our own products so we’re not you know a pump skincare line. We work with about 15 17 different skincare lines, all of our estheticians are trained and licensed, and they really understand all of the lines. But what’s interesting about the lines we work with, some are botanically based, some are organic, some are very clinical. So what’s helpful with that is anyone who comes in with a specific request or concern that really allows them to be able to, to tailor recommendations.

Max Branstetter 25:31
If you’re looking for some recommendations of your own of the podcast variety, may I suggest I throw my hat into the ring there for the Podcasting to the Max newsletter, you can sign up at MaxPodcasting.com/Newsletter. You’ll even get How to Edit Your Podcast in Audacity the eBook I created when you sign up, it’s MaxPodcasting.com/Newsletter. You’ll get recommendations on podcast tips, as well as some behind the scenes, pretty cool stories from the Wild Business Growth Podcast even if I can’t pronounce it correctly. Now let’s go from recommendations to recommendations. So speaking of recommendations, let’s get to inspiration and creativity. And that sounds like it has nothing to do with recommendations. But I want to hear reckon recommendations from you personally, you know, as a person as well, as an entrepreneur and business owner, you know, what are your favorite ways to stay fresh to stay creative? Like what do you do when you’re not 100% focused on work to kind of free your mind up?

Shannon Erley 26:33
So I’m married and my husband knows when I start to bake that’s like kind of my release. So he’s like, okay, he’s, she’s baking now. So I bake, I also have a deep love of horses and animals. And so I don’t get to ride as much as I would like to, but I try to take riding lessons as much as I can to try to get myself in a different environment.

Max Branstetter 27:00
When you started saying bake, I just got excited. And I started like, smelling I think from memory, all these just amazing, different big treats from all over. Absolutely. I think anyone’s a fan of baking or at least consuming the baked goods. What’s your favorite? What’s your favorite thing to bake?

Shannon Erley 27:15
So I am known for my apple pie. I’m pretty famous for it.

Max Branstetter 27:20
Okay, we need to just end this right now. Because apple pie right now,

Shannon Erley 27:25
but good. I’m known for that. And I will say so with COVID There was a trend with sourdough starters, but I have to

Max Branstetter 27:33
Yes. Oh my My dad has always wanted to do this. Dad – you should start this, try this.

Shannon Erley 27:38
Yeah, I highly recommend it. I actually have a four year old sourdough starter. So I started before the COVID trend. So I know I was ahead of the time. But I love making sourdough.

Max Branstetter 27:52
Sourdough and apple pie can’t go wrong. I know. And then horses and animals so horses is this. Have you been riding horses? Like your whole life? Is that go back to childhood?

Shannon Erley 28:03
It does. I’ve been writing my whole life. Friends and family joke that every sport and activity I tried out for in Junior High in high school I never made so i That’s why horseback riding and I just find them very therapeutic. And they’re very smart and intelligent animals. And if you’re having a bad day, they I mean they can sense it. They’re like, dogs there. There’s just it’s a very therapeutic release.

Max Branstetter 28:32
Oh, we’re two peas in a pod. I got cut by the baseball team my senior year, which wasn’t fun. But yeah, not making a team isn’t fun. But yeah, I think over overtime you get you get over it. You get used to it. Yeah, yeah. But you find new passions. And yeah, it’s so true. I think horses for people that are familiar with horses are extremely beloved or Beloved, however you prefer to say that yeah. So that’s awesome. You have those aspects of your personality outside of work on the more inspiration side who is like a mentor, fellow business owner or someone in the space that’s been really helpful to you as you’re getting Pomp off the ground?

Shannon Erley 29:10
Oh, gosh, I when I was working, I saw I live in Denver now. But I was still back in San Diego and the old CMO at one of the beauty companies I was working for. She was really really helpful. Encouraging on all fronts with just her industry knowledge she had been part of other startups and she was just really helpful with an encouraging with with the idea and like hey, no, I’ve I’ve been in the industry for a long time and I’ve never seen anything like this and I think you’re onto something. I told her the idea of about two years before we launch and she was like, I love that so much. I didn’t say a word to anyone because cuz I was hoping you would do it. And so um, so yeah, she was she was really helpful in the beginning

Max Branstetter 30:07
that goes back to that with your network and referrals. That helpfulness is. It’s a really, it’s really beautiful thing and literally can help create businesses. Yeah. And then how about on, I call them resources. But what are some areas that you kind of researched, whether it’s sites or blogs, or podcasts or books, something in that, but space? Yeah, that helped you to learn a lot about you know, estheticians, and skincare and beauty and kind of everything in this space are building around.

Shannon Erley 30:39
I read a lot of articles. I am also a member, I became a member of CEW, which is Cosmetic Executive Women, a lot of their articles that they release, I found more of my research to actually be on the fundraising side and the technology side because I didn’t know the first thing about even hiring a developer and what a product roadmap was, and all of that, so I found more of my energy focused around some things that I just like really had no, no clue of what I was doing.

Max Branstetter 31:25
So speaking of no clue, we always have no clue where this segment is gonna end up. But that’s what makes it so wonderful. Let’s get to the Unusual. So pet peeves, quirks, weird talents, this is aspects of you as a person, your personality that really have no impact on your business, but it’s we just love learning about personalities of entrepreneurs. So first off pet peeves. What’s something that really grinds your gears?

Shannon Erley 31:51
Mansplaining really grinds my gears.

Max Branstetter 31:53
Hold on, let me let me explain that for ya. All right, I’m gonna move on before I get in trouble. quirks What’s something quirky about your personality? It’s a bit unique, but it’s who you are.

Shannon Erley 32:10
I can be really goofy at times. I don’t let it show often. But I, I really I can be.

Max Branstetter 32:18
Do you have an example of goofiness? You mean, just like in conversation or like,

Shannon Erley 32:22
yeah, just in conversations, or just like all say something that I think is hilarious. And I clearly like, was not fell flat. But I like that it was like the cat’s meow.

Max Branstetter 32:35
That hits way too close to home. I know that feeling. And then what about weird talents besides using amazing idioms? Like the cat’s meow? Yeah, just a second ago. What’s a weird talent? What’s something that we could view it as party trick as well? Something that you’re really good at has no impact on your business. But like you just have a knack for x. Oh, that’s

Shannon Erley 32:54
a hard one. I will say I have a knack for hosting. I just I really like to host. So not super exciting. But I do have a knack for that.

Max Branstetter 33:09
That is very exciting. Yeah, that’s a real skill. So I really appreciate that. Alright, let’s wrap up with some rapid fire q&a. You’re ready for that? Yep. All right. Let’s get Wild. What is you don’t have to reveal all the secret ingredients. But what’s something that makes a delicious apple pie?

Shannon Erley 33:27
Oh, butter-flavored Crisco.

Max Branstetter 33:31
Oh, all right. Nice. Crisco, again, special shout out in this app. I didn’t expect it. And then what is your favorite horse breed?

Shannon Erley 33:43
Arabians.

Max Branstetter 33:45
Awesome Arabian Crisco. All right. And then what? What is some general beauty advice you can share? It doesn’t this is something that it’s not. We don’t need to get granular but just in general, if you’re thinking about how to take care of your skin, what’s something you could share overall,

Shannon Erley 34:03
SPF daily. Always. It’s the number one.

Max Branstetter 34:09
Oh my god. Yeah, I’m thinking to my wife, Dana’s mom, Sheryl. Always. So my mother in law, Sheryl always reminds us to use sunscreen because her dad Jack was a dermatologist for many years. And so I think growing up they’re always you know, always making sure plenty of sunscreen, you know, cover up in the sun. And so, so I always think of them so that’s great. And then what is a trick for or not a trick that sounds devious. What is it tip for being a fantastic host for like a dinner party?

Shannon Erley 34:46
I would say just always having the table preset and I do prefer to have placecard so it takes away people guessing where they should sit.

Max Branstetter 34:59
Oh, Okay, perfect. Wedding planning time. Very interesting. Very interesting. Take a notes there. And then last one. So you live in Denver, which is awesome city. But even more awesome than that I would argue is you’re from Ohio originally, as am I obviously, if you’ve listened any of these episodes, you know, Ohio comes up frequently. But what’s the I know you lived in San Diego in between but what what’s kind of the biggest difference or culture shock that you’ve noticed between Ohio and Colorado?

Shannon Erley 35:28
Oh, I actually think the bigger culture shock was Ohio and California.

Max Branstetter 35:33
Okay. Yeah. Yeah, you can answer that way too.

Shannon Erley 35:35
Yeah, I think yeah. I left Ohio when I was 18, and small town of 3000 people and went to San Diego. So more of a culture shock there. I actually think Denver is such a melting pot of people from the Midwest that it actually feels a little more welcoming and warm.

Max Branstetter 35:56
Hmm, interesting. Okay, cool. Shout out. My cousin Jeff and his wife, Emma, they recently moved from Cincinnati to Denver. So they are truly fitting, fitting the mold of Midwest to the melting pot of Denver. Awesome, awesome cities all around, I gotta say, going from Ohio, Ohio, but also to going from San Diego to Denver. I think you’ve lived in some awesome cities. So that’s, I think you’ve been pretty travel strategic and where you’ve picked out where you’re living those spots? I think Awesome. Well, Shannon, thank you so much. This has been Pomp-tastic I was trying to think of another Pom Pom, but maybe intro outro. But this has been really, really cool. I really appreciate what you’re doing. And again, such a meaningful mission behind the company you’re building. It’s so awesome to hear about your stories. Thanks again for coming on. And where’s the best place for people to try out Pomp and then if they want to connect with you personally?

Shannon Erley 36:52
Yeah, if you want to try out PomP, it’s PompBeauty.com. Completely free to get started. And then if you want to reach out to me, I give out my personal email. It’s . Feel free to shoot me a note happy to connect.

Max Branstetter 37:08
Perfect pump if PUMP PUMP Perfect. Okay, and then. Last thing, Final Thoughts. The stage is yours. It could be a quote it could be horse riding advice. It could be literally anything well, what some words of wisdom to leave everyone with,

Shannon Erley 37:21
oh gosh, when you are in the day to day grind, and you don’t feel like you’re making any progress when you look in the rearview mirror even a week or a month ago and you see where you’ve come. I think that’s a good reflection moment.

Max Branstetter 37:42
Reflect, reflect reflect, I will mirror that. Thank you so much Shannon for coming on the podcast, sharing your story, all the apple pie recipes, as well as the Pomp story and awesome tips for entrepreneurs. And thank you our listeners for tuning in to another episode. If you want to hear more Wild stories like this one, make sure to follow the Wild Business Growth Podcast on your favorite app and tell a friend about the podcast and then check out Pomp with them. It will Pomp you up as if we didn’t use that. Use it enough. You can also find us on Goodpods or GoodPomps. Just kidding, JJ. And for any help with podcast production, you can learn more at MaxPodcasting.com and sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter. Until next time, let your business Run Wild! Bring on the bongos!