Scott Porter – Wild Business Growth Podcast #346: San Diablo Artisan Churros, Chief Churro Officer

You never know. That’s the story of this week’s Wild Business Growth podcast guest, Scott Porter. Scott is the Owner, Founder, and Chief Churro Officer of San Diablo Artisan Churros. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast platforms, and watch on YouTube.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 346: Scott Porter – San Diablo Artisan Churros, Chief Churro Officer

Scott Porter, the Owner, Founder, and Chief Churro Officer of San Diablo Artisan Churros, joins the show to share his journey from starting an airline to revolutionizing the world of churros. Hear how he fell in love with churros, the secret recipe that changed everything, how to come up with new product ideas, how he got Charles Barkley to try his churros, and his 3 dream tacos. This episode covers everything from Cornbelly’s to Inside the NBA. Here’s a small sample of what you will hear in this episode:

• Whimsy Works
• Where did the recipe for San Diablo Artisan Churros come from
• Napoleon Dynamite and his tots
• High Level Bridge
• Spicy Inferno Itty Bitty Churros

Connect with Scott at SanDiabloChurros.com, on Instagram & TikTok @SanDiabloChurros, and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Starting an Airline
  • [0:35] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:41] Connect with Scott at SanDiabloChurros.com, on Instagram & TikTok @SanDiabloChurros, and on LinkedIn
  • [3:01] How do you start an airline like Scott did with Surf Air
  • [3:48] Wade Eyerly
  • [7:10] Richard Branson

• The San Diablo Artisan Churros Story
  • [8:31] How did Scott fall in love with churros
  • [8:47] Whimsy Works
  • [10:24] Coyoacán
  • [13:01] Emily Griffith – Wild Business Growth podcast #21: Digital Nomad Surfer Chick, Founder of Lil Bucks
  • [13:24] Keith Alaniz – Wild Business Growth podcast #243: Saffron Soldier, Co-Founder of Rumi Spice
  • [13:53] Where did the recipe for San Diablo Artisan Churros come from
  • [14:10] Chef Sam Oteo
  • [16:31] Cornbelly’s
  • [18:50] Pâte à choux dough
  • [20:01] What are Itty Bitty Churros
  • [20:25] How do you come up with new product ideas
  • [22:56] Beasties – Long Beach Churro-Fried Banana Split
  • [25:10] Take & Bake Churros
  • [26:02] Napoleon Dynamite and his tots
  • [26:32] How did Scott get Charles Barkley to try San Diablo Artisan Churros and shout them out on Inside the NBA
  • [29:24] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Scott
  • [29:25] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [29:26] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Rapid-Fire Q&A
  • [29:58] The Big Bang Theory
  • [30:15] High Level Bridge & Indian Battle Park in Lethbridge, Alberta
  • [31:02] What’s the best part of Mexico City
  • [32:09] What 3 tacos would Scott serve for his Masters dinner
  • [36:08] Spicy Inferno Itty Bitty Churros
  • [36:30] Arde
  • [37:44] Connect with Scott at SanDiabloChurros.com, on Instagram & TikTok @SanDiabloChurros, and on LinkedIn
  • [38:33] What are Scott’s Final Thoughts
  • [39:40] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [39:50] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Scott
  • [39:51] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [39:55] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [39:56] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [40:01] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Scott Porter on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And send an episode to Charles Barkley, along with some Itty Bity Churros. Until next time, Let your business Run Wild…and Bring on the Bongos!!