Introducing one of your favorite foods to a new country can be a beautiful thing. But it’s easier said than done. That’s the story of this week’s Wild Business Growth Podcast guest, Karim Khalil. Karim is the Founder of Yaza. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.
Episode 261: Karim Khalil – Labneh Spreader, Founder of Yaza
Karim Khalil, the Founder of Yaza, joins the show to share his journey from growing up eating labneh to bringing the Mediterranean-style dip to the US. Hear what makes labneh different from other dips and spreads, how to educate consumers about your product or service, decide what flavors to launch with, achieve work-life balance while starting a business, and learn multiple languages. This episode covers everything from labneh to Excel. Here’s a small sample of what you will hear in this episode:
What family business did Karim grow up with
How do you grow your team
When did Karim start to think about introducing labneh to the US
What was his experience with the Beirut explosion
How much taste-testing was there to get the flavors right
What’s Karim’s ideal type of store to be in
Will Yaza partner with restaurants
What’s the most beautiful place Karim’s seen with his bare eyes
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Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
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