Jamie Sonneville – Wild Business Growth Podcast #349: 5th-Generation Farmer, Agri-Trak

How do you like dem apples? That’s the story of this week’s Wild Business Growth podcast guest, Jamie Sonneville. Jamie is the Founder & CEO of Agri-Trak. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast platforms, and watch on YouTube.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 349: Jamie Sonneville – 5th-Generation Farmer, Agri-Trak

Jamie Sonneville, the Founder & CEO of Agri-Trak, joins the show to share her journey from 5^th-generation farmer to creating the farm labor tracking software. Hear what many people get wrong about farmers, what to do in your Pre-MVP stage, how to stop doing things the way you’ve always done them, The Apple Segment, and why Wegmans has such a diehard following. This episode covers everything from apple farming to gardening to voicemails. Here’s a small sample of what you will hear in this episode:

• What’s it like being a 5th-generation farmer
• Where did the idea for Agri-Trak come from
• What was a tech breakthrough that moved Agri-Trak forward
• WildTwist apples
• How do you get better at time management

Connect with Jamie at Agri-Trak.com and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Being a 5th-Generation Farmer
  • [0:30] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:37] Connect with Jamie at Agri-Trak.com and on LinkedIn
  • [2:35] What’s it like being a 5th-generation farmer
  • [4:10] What’s a misconception people have about farmers

• The Agri-Trak Story
  • [6:34] What’s Jamie’s elevator pitch for Agri-Trak
  • [7:12] Where did the idea for Agri-Trak come from
  • [14:41] What was the Pre-MVP stage like for Agri-Trak (Pre-Minimum Viable Product)
  • [16:41] What was a tech breakthrough that moved Agri-Trak forward
  • [19:04] How do you sell SaaS products (Software as a Service)
  • [22:34] How do you stop doing things the way you’ve always done them
  • [25:02] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Jamie
  • [25:04] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [25:05] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• The Apple Segment
  • [25:42] WildTwist apples
  • [25:54] What are ideal apple-growing conditions
  • [27:59] Apple Cider Old Fashioned
  • [28:52] Burnt Mills Cider
  • [29:07] How do you make Hard Cider
  • [29:37] What is Applejack
  • [32:26] What fruit is the most sensitive to grow
• Rapid-Fire Q&A
  • [34:13] Why does Wegmans have such a diehard following
  • [37:11] How do you get better at time management
  • [40:10] Why do people still leave voicemails
  • [41:37] How bout dem apples
  • [42:22] Connect with Jamie at Agri-Trak.com and on LinkedIn
  • [42:48] What are Jamie’s Final Thoughts
  • [43:37] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [43:45] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Jamie
  • [43:48] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [43:50] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [43:52] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [43:53] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Jamie Sonneville on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And eat some apples with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!