Emma Weinberg - Wild Business Growth Podcast #350: Buttah

Emma Weinberg – Wild Business Growth Podcast #350: Buttah

Cheers! It is here. The 8th Annual Thanksgiving Family Special. This time, our Wild Business Growth podcast guest is Emma Weinberg. Emma aka Emmy aka Em aka Emmalation 2025 is the Co-Founder of Buttah and Best Maid of Honor in History. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

Episode 350: Emma Weinberg – Buttah

Emma Weinberg, the Co-Founder of Buttah and Best Maid of Honor in History, joins the show for a very special family edition during Thanksgiving week to be interviewed by her cousin’s husband, Max Branstetter. Hear how she met her husband Ben from across the pond, her manufacturing trips to Turkey, how she successfully teased Buttah’s first drop, the best memories from skiing in Stratton, and the New York vs. London Edition of Rapid-Fire Q&A. This episode covers everything from production runs to Marcell the Shell. Here’s a small sample of what you will hear in this episode:

  • When did Emma know Ben was her soulmate
  • How did Lou and Em decide what was in Buttah’s first drop
  • What will future Buttah drops look like
  • How do you learn to ski as an adult
  • Emma’s accent

Connect with Emma at ButtahLondon.com, on Instagram & TikTok @ButtahLondon, and on Instagram @EmmaGWein

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

Emma Weinberg SquadShot
Emmy!
  • The Buttah Story
    • [7:43] Check out Buttah at ButtahLondon.com
    • [8:38] Where did the idea for Buttah come from
    • [9:05] Shoutout, Lou!
    • [10:45] What makes Lou a great business partner
    • [11:55] How did Lou and Em meet each other
    • [13:31] How did Lou and Em design the Buttah clothes & Buttah brand
    • [15:53] How were their manufacturing trips to Turkey
    • [19:29] Shoutout, Karen & Scott!
    • [20:38] How many production runs did it take for it to feel like Buttah
    • [21:38] How did they decide what was in Buttah’s first drop
    • [23:19] How long before the launch did they start Buttah’s Instagram
    • [25:18] How do you have a successful clothing brand launch
    • [26:24] It’s Bagels Collab
    • [27:47] UGC (User-Generated Content) post on TikTok
    • [27:56] How’s it make Emma feel to see people wearing Buttah clothes
    • [29:10] What will future Buttah drops look like
    • [30:19] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Emma
    • [30:20] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
    • [30:22] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
Emma Weinberg MOH Buttah
G.M.O.H.O.A.T.
Emma Weinberg - Wild Business Growth Podcast #350: Buttah

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Emma Weinberg on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. Buy some Buttah. And have a Happy Thanksgiving! Until next time, Let your business Run Wild…and Bring on the Bongos!!

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