Eli Packouz – Wild Business Growth Podcast #234: Floss Perfecter, Co-Founder of Instafloss

The perfect floss in 10 seconds. Easy to create, right? That’s the story of this week’s Wild Business Growth Podcast guest, Eli Packouz. Eli is the Co-Founder and CEO of Instafloss. Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 234: Eli Packouz – Floss Perfecter, Co-Founder of Instafloss

Eli Packouz, the Co-Founder and CEO of Instafloss, joins the show to share his journey from his music tech family business to creating the product that allows you to floss in 10 seconds. Hear the history of flossing, how to solve several pain points, raise money on Kickstarter, create thumb-stopping ads, and come up with endless product ideas. This episode covers everything from drummers to water flossers. Here’s a small sample of what you will hear in this episode:

• What is the biggest entrepreneurship lesson Eli learned from his Singular Sound journey
• How long has flossing been around for
• What got Eli interested in the flossing space
• How long did it take to finalize the Instafloss product design
• What materials did our ancestors use to floss
• How do you succeed on Kickstarter
• What does Eli think of the Floss Dance
• The Mango Story

Connect with Eli at Instafloss.com.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Singular Sound
  • [0:28] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:40] Connect with Eli at Instafloss.com
  • [2:20] Eli Manning
  • [3:00] Where did the idea for Singular Sound come from
  • [4:01] YouTube
  • [4:43] BeatBuddy
  • [5:06] Tough *Instrument
  • [5:38] What is the biggest entrepreneurship lesson Eli learned from his Singular Sound journey
  • [6:21] Dr. Ralf Raud, Dr. Ana Mascarenhas
  • [7:29] Quote by Eli Packouz

• The Instafloss Story
  • [8:14] How long has flossing been around for
  • [8:38] What materials did our ancestors use to floss millions of years ago
  • [9:24] Floss Dance
  • [9:27] What got Eli interested in the flossing space
  • [11:48] Nice one
  • [11:58] How did Eli create the Instafloss
  • [13:07] Plaque, Gingivitis, Peridontal Pockets
  • [14:27] Efficacy vs. Effectiveness
  • [15:44] Instafloss Design
  • [16:32] Concussion
  • [16:57] How long did it take to finalize the Instafloss product design
  • [17:31] Patent Search
  • [17:45] R&D (Research & Development)
  • [17:53] TRIGGER WARNING: Skip ahead 4-5 minutes if you love pigs and/or get grossed out by graphic details
  • [22:32] Conclusion of Trigger Warning
  • [23:02] How do you raise money on Kickstarter
  • [24:40] Email List
  • [26:21] Promotions Tab, Gmail
  • [27:12] How do you create thumb-stopping ads
  • [28:32] Instafloss Animations
  • [31:19] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity

• Rapid-Fire Q&A
  • [32:05] What’s a weird talent Eli has
  • [32:50] What’s a “hack” for writing down product ideas
  • [33:31] Amazon
  • [33:47] What does Eli think of the Floss Dance
  • [34:27] Insta (Instagram)
  • [34:38] What’s something surprising about flossing
  • [35:09] Arthritis, Alzheimer’s, Erectile Dysfunction (ED)
  • [35:23] What is the mango story
  • [36:38] Connect with Eli at Instafloss.com
  • [36:49] What are Eli’s Final Thoughts
  • [36:50] Calvin and Hobbes
  • [37:19] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show your love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [37:33] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [37:35] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [37:40] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [37:45] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Eli Packouz on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And Instafloss them. Until next time, Let your business Run Wild…and Bring on the Bongos!!