David Greschler and Jonah Friedl – Wild Business Growth Podcast #275: Co-Founders of NomadGo

Go find customers – no matter how wild and crazy your idea seems at first. That’s the story of this week’s Wild Business Growth Podcast guests, David Greschler and Jonah Friedl. David and Jonah are the Co-Founders of NomadGo. Listen to the episode on Apple Podcasts, Spotify, YouTube, and your other favorite podcast platforms.

• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth Podcast Summary

Episode 275: David Greschler and Jonah Friedl – Co-Founders of NomadGo

David Greschler and Jonah Friedl, the Co-Founders of NomadGo, join the show to share their journey from mentor-mentee to reimagining inventory management through computer vision and spatial intelligence. Hear how to stay curious, match your tech to your vision, achieve product-market fit, unboxing the Apple Vision Pro, and the story behind Kirkland Signature and Costco. This episode covers everything from restaurants to iPads. Here’s a small sample of what you will hear in this episode:

• What did David learn from selling Softricity to Microsoft
• How did Jonah and David connect
• What is Computer Vision
• “Glass of water”
• How much should you focus on your tech
• Spatial Inventory
• What was David’s favorite “retirement” activity
• The Apple Cup

Connect with David and Jonah at Nomad-Go.com and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Softricity
  • [0:28] Email me at to save time with your high-quality podcast and use it as a business-building tool
  • [0:37] Connect with David and Jonah at Nomad-Go.com and on LinkedIn
  • [2:22] Pump fake
  • [2:58] What did David learn from selling Softricity to Microsoft
  • [3:41] Internet
  • [3:51] Microsoft Windows
  • [4:52] Ta-da!
  • [5:02] How do you stay curious
  • [5:32] Technology (Tech)
  • [6:02] How did Jonah and David connect
  • [6:49] Patents

• The NomadGo Story
  • [8:13] Wow
  • [8:35] What was the proof of concept for NomadGo
  • [9:04] Customer Service
  • [9:12] Front of House (FOH)
  • [10:05] AI (Artificial Intelligence)
  • [11:01] What is Computer Vision
  • [11:05] Marvel
  • [11:55] Spatial Intelligence
  • [12:20] Augmented Reality (AR)
  • [12:52] iPhones, iPads
  • [13:30] “Glass of water”
  • [13:58] What a run
  • [14:16] Intellectual Property (IP)
  • [14:19] What’s been the biggest challenge getting the tech up to speed with the vision
  • [16:20] Supply Chain
  • [16:25] IDC (International Data Corporation)
  • [16:33] CEO (Chief Executive Officer)
  • [16:40] Garbage In, Garbage Out (GIGO)
  • [17:03] How does NomadGo help customers
  • [18:52] NomadGo Demo Videos
  • [19:13] How much should you focus on your tech
  • [19:50] Virtual Reality (VR)
  • [20:36] Spatial Inventory
  • [21:08] “If you build it, they will come“
  • [21:33] How is the Apple Vision Pro
  • [22:28] Apple
  • [23:12] Prettayyyyy prettayyyyyy seamless
  • [23:56] How do you stay passionate about tech
  • [24:52] ChatGPT
  • [25:29] How do you achieve product-market fit
  • [27:00] How do you scale your business
  • [28:22] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
  • [28:24] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity

• Rapid-Fire Q&A
  • [29:28] What was David’s favorite “retirement” activity
  • [29:56] How do you go into business with your mentor or mentee
  • [30:48] Washington State University (WSU), Apple Cup, Pac-12
  • [31:32] Indiana University (IU)
  • [31:54] Kirkland, WA, Costco
  • [32:22] Kirkland Signature
  • [33:18] Connect with David and Jonah at Nomad-Go.com and on LinkedIn
  • [34:04] What are David and Jonah’s Final Thoughts
  • [35:07] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [35:25] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [35:30] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [35:31] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • [35:35] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to David Greschler and Jonah Friedl on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And try out some computer vision together – you might just see 20/20. Until next time, Let your business Run Wild…and Bring on the Bongos!!