Christina Garnett – Wild Business Growth Podcast #115: Social Listening Butterfly, Space Nerd

You’ve heard of social listening (pun intended). But how do you use it to your benefit from a business standpoint? That’s what you’ll learn from this week’s Wild Business Growth Podcast guest, Christina Garnett. Christina is a Social Listening Analyst and Digital Marketing Strategist who has spoken at INBOUND and many other top conferences. Listen (get it) to the episode on Apple Podcasts, Spotify, Google Podcasts, and your other favorite podcast platforms.

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #115: Christina Garnett – Social Listening Butterfly, Space Nerd

Christina Garnett, the Social Listening Analyst and Digital Marketing Strategist, joins the show to share her journey from teaching math to strengthening the digital strategies of Fortune 500 brands. Hear why you should use social listening, the best social listening tools, how to read your consumers’ minds, her NASA Social experience, and how to get better at meditating. This episode covers everything from social listening tips to Marvel characters. Here’s a small sample of what you will hear in this episode:

• What is Christina’s “weird” background
• What did she get to see at NASA
• Why is social listening important for your brand
• Social Listening vs. Social Monitoring
• How should you split your time between social media platforms
• Why should you keep a notebook next to your bed
• How did Nike edit their most time-consuming ad ever
• What is Christina’s favorite Foo Fighters album

Connect with Christina on Twitter and Instagram at @ThatChristinaG, and on LinkedIn and Medium.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:30] Email me at for help using your podcast as a business-building tool
  • [0:48] Connect with Christina on Twitter and Instagram at @ThatChristinaG, and on LinkedIn and Medium
  • [0:55] Kevin Garnett
  • [0:57] Social Listening, Digital Marketing, INBOUND
  • [2:19] Twitter
  • [2:21] Why does Christina have a weird background
  • [3:07] Marketing
  • [3:17] Critical Theory
  • [3:52] Instagram, Facebook
  • [4:35] HubSpot Academy
  • [4:50] Analytics, Data
  • [5:17] Why is Christina’s husband a creator
  • [5:24] Graphic Designer
  • [5:37] M.F.A. in Illustration
  • [5:52] Content Creators
  • [6:57] Wacky Waving Inflatable Arm-Flailing Tubemen
  • [7:25] Social Media
  • [7:32] How has Christina’s transition from offline to online been
  • [8:27] Dyslexia, Dyspraxia, Asperger’s
  • [8:38] Orton-Gillingham Method (OG)
  • [8:47] Content Marketers
  • [10:45] How was Christina’s experience at NASA Social
  • [11:01] Influencer
  • [12:19] SpaceX CRS-18, Nickelodeon Slime
  • [12:36] Reach
  • [14:22] SpaceX
  • [14:49] Marvel
• Social Listening
  • [16:02] What is social listening
  • [16:07] Keywords, Mentions
  • [16:19] Target Audience, Competitors
  • [16:35] Market Research
  • [16:40] Merriam-Webster, Chuck Norris
  • [16:48] Why should you do social listening
  • [17:06] Social Monitoring
  • [17:35] Airbnb
  • [18:10] SEO (Search Engine Optimization)
  • [19:07] Surveys, Confirmation Bias
  • [19:49] Sonic the Hedgehog social listening
  • [21:02] How do you read your consumers’ minds
  • [21:12] Emails
  • [23:01] Starbucks, Dunkin’
  • [23:12] Pain Point
  • [23:53] TikTok
  • [24:02] Brands, Customer
  • [24:14] Banner Ad
  • [24:57] What can you do as a brand to make consumers feel like you get them
  • [27:00] Digital Footprint
  • [27:10] Chef José Andrés, Nobel Peace Prize
  • [28:49] Nonprofit
  • [30:07] What are the best social listening tools
  • [30:12] Talkwalker, Talkwalker Alerts, Google Alerts
  • [30:39] Hashtags
  • [30:58] Content Pillars
  • [31:02] Product, Service
  • [31:18] Native Search
  • [31:54] Audience
  • [32:02] Mention, Agorapulse, TweetDeck
  • [32:19] Sentiment, Tonality
  • [33:01] Mr. Peanut reinventions
  • [33:07] KPI (Key Performance Indicator)
  • [33:28] Quibi
  • [35:52] Magic 8-Ball
  • [35:54] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [36:39] How do you be and stay creative
  • [36:50] The Creative Curve by Allen Gannett
  • [36:59] LinkedIn
  • [37:11] CEO (Chief Executive Officer), Netflix
  • [37:36] Blog, Reddit, Medium
  • [38:02] Why does consuming content help you create content
  • [39:12] How do you divide your time between social media platforms
  • [40:14] Meditate
  • [41:20] Xbox
  • [41:52] Nick Uhas on the Wild Business Growth Podcast – Episode #88
• Wild Business Shoutout of the Week
  • [43:44] Nike split-screen composite ad
  • [45:33] Project Management
  • [45:48] Video Editing, Legal, Video Distribution, Paid and Organic
  • [47:06] Marketing Twitter
  • [48:00] Content Marketing
  • [48:35] Podcast Producer
  • [48:38] Episode 100 Special of the Wild Business Growth Podcast
• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [50:00] What are Christina’s weird talents
  • [50:27] INFJ
  • [51:22] What are Christina’s pet peeves
  • [51:52] Alfred
  • [52:21] Dana & I at our new apartment building
  • [53:02] Video Call, Ring Light
  • [53:15] What are Christina’s quirks
  • [54:02] Gen X (Generation X), Millennial, Xennial
• Rapid-Fire Q&A
  • [54:36] Greatest Hits by Foo Fighters
  • [54:57] In Your Honor by Foo Fighters, Echoes, Silence, Patience & Grace by Foo Fighters
  • [55:32] Spider-Man, Peter Parker, Kryptonite
  • [55:52] Thor’s Sister, Neil Gaiman, Spawn, Guardians of the Galaxy, Hela, Angela/Angel
  • [56:45] How do you get better at meditating
  • [56:55] Do Not Disturb on your phone
  • [57:42] Connect with Christina on Twitter and Instagram at @ThatChristinaG, and on LinkedIn and Medium
  • [58:16] What are Christina’s final thoughts
  • [58:54] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [58:56] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [58:58] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [59:00] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at to bring your podcast to life and use it as a business-building tool.

Thanks for listening to Christina Garnett on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!