Just do it scared. That’s the story of this week’s Wild Business Growth podcast guest, Charlotte Wenham. Charlotte is the Executive Officer of Shusher & Baby Shusher. Listen to the episode on Apple Podcasts, Spotify, and your other favorite podcast platforms, and watch on YouTube.
Episode 331: Charlotte Wenham – Baby Shusher, Wild Adventurer
Charlotte Wenham, the Executive Officer of Shusher & Baby Shusher, joins the show to share her journey moving from New Zealand to Texas and selling millions of baby sound machines. Hear how to turn an idea into a sellable product, how they record the Baby Shusher sound, how to keep your product simple & functional, whether there’s constant shushing in the office, and all the Wild adventures Charlotte’s been on. This episode covers everything from shushing to skydiving. Here’s a small sample of what you will hear in this episode:
- How often does Charlotte visit New Zealand
- Who made the Baby Shusher sound
- Why is the Baby Shusher a hit
- How do you overcome your fear of heights
- What’s the most creative use of the Baby Shusher
Connect with Charlotte at BabyShusher.com and on Instagram @BabyShusher
Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.
Show Notes
- Intro & New Zealand
- [0:42] Email me at to save time with your high-quality podcast and use it as a business-building tool
- [0:49] Connect with Charlotte at BabyShusher.com and on Instagram @BabyShusher
- [2:33] What brings someone from New Zealand to Texas
- [3:25] How often does Charlotte visit New Zealand
- [3:51] What’s the biggest difference between the US & New Zealand
- The Baby Shusher Story
- [5:10] Where did the idea for Baby Shusher come from
- [6:43] Susan Bennett – Wild Business Growth podcast #33: The Voice of Siri, Famous Voice Actor
- [7:15] Who made the Baby Shusher sound
- [7:21] Chad Zunker
- [7:28] How do they record the Baby Shusher sound
- [8:05] How did Charlotte turn the Baby Shusher into a real product
- [9:25] Why is the Baby Shusher a hit
- [10:45] Why is the shush sound soothing to babies
- [11:47] Shoutout, Sam & Matt!
- [13:42] What marketing strategy has worked well for Baby Shusher
- [15:28] What Shusher products are there
- [15:36] Baby Shusher, Doggie Shusher, Shusher Firefly, Shusher Sloth
- [17:53] Is there constant shushing in the office
- [18:24] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Charlotte
- [18:25] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
- [18:26] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23
- The Unusual: Pet Peeves, Quirks, and Weird Talents
- [18:58] What’s a Weird Talent Charlotte has
- [19:39] How do you overcome your fear of heights
- [20:31] How many times has Charlotte been skydiving
- [20:48] What’s her biggest pet peeve
- [21:34] What’s a quirk Charlotte has
- Rapid-Fire Q&A
- [22:41] Savasana
- [23:20] Franz Josef
- [24:23] What does New Zealand do best in terms of tourism
- [24:38] Bungee Swing
- [25:28] How do you convince yourself to go on wild adventures
- [26:13] What’s the best adventure Charlotte’s ever done
- [27:20] How big are Finnhorses or Finnish Horses
- [27:49] How do you survive as a vegetarian in Texas
- [28:10] What’s the most creative use of the Baby Shusher
- [29:17] Connect with Charlotte at BabyShusher.com and on Instagram @BabyShusher
- [29:50] What are Charlotte’s Final Thoughts
- [30:05] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
- [30:13] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Charlotte
- [30:16] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
- [30:18] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
- [30:19] Save time with your high-quality podcast. Email me at to bring your podcast to life and use it as a business-building tool
- [30:22] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
- Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo
What is the Wild Business Growth podcast?
Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.
How do you start a podcast?
Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at to save time with your high-quality podcast and use it as a business-building tool.
Thanks for listening to Charlotte Wenham on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And go on a Wild adventure with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!
