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Episode 221: Virginia Frischkorn – Party-Planning Animal, Founder of Partytrick

Virginia Frischkorn, the Serial Entrepreneur and Founder of Partytrick, joins the show to share her journey from being intrigued by parties as a kid to starting several businesses to help you throw awesome parties. Hear how to find your true target customer, come up with fun ideas for parties, gather customer feedback, keep yourself entertained during long runs and long flights, and the most unique party Virginia has ever thrown. This episode covers everything from silver mines to New Zealand. Here’s a small sample of what you will hear in this episode:

• What’s the best part of parties
• How did Virginia bring the tech side of Partytrick to life
• Who is Partytrick’s target consumer
• How does Partytrick work
• What types of parties are on Partytrick
• How do Virginia and team come up with ideas to make Partytrick better
• What’s the best way to keep yourself entertained when running a marathon
• Ambidextrous Parallel Parking

Connect with Virginia at Partytrick.com, VirginiaTrafton.com, and Instagram @Partytrick.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Party Planning
  • [0:31] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:47] Connect with Virginia at Partytrick.com, VirginiaTrafton.com, and Instagram @Partytrick
  • [2:32] Cap’n Crunch, Cinnamon Toast Crunch (CTC)
  • [3:00] So korny
  • [3:17] Did anything in Virginia’s childhood foreshadow her interest in party planning
  • [3:38] Entrepreneur
  • [4:30] What’s the best part of parties
  • [5:04] Do I throw parties
  • [5:42] Super Bowl (SB)
  • [6:45] When did Virginia know she would start an event planning business
  • [7:02] Aspen, CO
  • [7:23] The Little Nell
  • [7:41] Bluebird Productions
  • [8:06] GRAMMY
  • [8:35] The Devil Wears Prada
  • [8:45] Ooh wish I could ask it!
  • [9:10] What business lesson that’s held true in all of Virginia’s businesses
  • [9:50] Mentor
  • [10:21] Therapist

• The Partytrick Story
  • [11:00] How did Virginia bring the tech (technology) side of Partytrick to life
  • [11:27] Bluebird in a Box
  • [11:40] Blog
  • [12:09] Havenly
  • [12:28] Interior Design
  • [12:51] Shapemaker
  • [13:20] G Doc (Google Doc)
  • [14:08] Who is Partytrick’s target consumer
  • [14:22] Client
  • [14:29] Target, Walmart, Nordstrom
  • [15:38] Couldn’t resist
  • [16:29] How does Partytrick work
  • [16:46] Digital
  • [17:00] Pinterest
  • [17:42] Partytrick Subscription
  • [17:54] Amazon
  • [18:17] DIY (Do It Yourself)
  • [18:29] Spotify Playlists
  • [18:54] SMS (Short Message Service), Email
  • [20:06] Guilty
  • [21:26] Shoutout Joni Scalzo! Your Special Day By Joni
  • [21:46] What types of parties are on Partytrick
  • [22:08] Pokémon
  • [22:39] The White Lotus
  • [23:32] How do Virginia and team come up with ideas for parties
  • [25:14] Content
  • [25:34] Scientific Method
  • [26:11] How do you identify the right customers for your business
  • [26:19] Whoops
  • [27:29] Feedback
  • [27:46] Social Media
  • [27:53] Networking
  • [28:13] Data
  • [28:39] What’s some surprising feedback Virginia’s heard so far
  • [30:04] How much has Partytrick changed since the initial idea
  • [30:32] AI (Artificial Intelligence)
  • [31:55] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool. Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
• Inspiration & Creativity: People, Hobbies, and Resources
  • [33:36] How do Virginia and team come up with ideas to make Partytrick better
  • [34:33] Asana
  • [35:02] What’s my favorite party hack
  • [35:19] Spotify
  • [37:17] How many marathons has Virginia ran and trained for
  • [38:14] It’s a great way to stay in shape
  • [38:21] What’s the best way to keep yourself entertained when running a marathon
  • [38:36] Ultramarathons
  • [39:32] Podcasts
  • [39:35] Audible
  • [40:09] MaxPodcasting
  • [40:29] Shoutout, Dana!

• Rapid-Fire Q&A
  • [41:32] How do you keep yourself entertained during long flights
  • [42:08] What’s a weird talent Virginia has
  • [42:34] Ambidextrous Parallel Parking
  • [42:50] What’s the most interesting thing Virginia learned studying Art History
  • [43:18] Shoutout, van Gogh!
  • [43:52] How do you relax and recover after partying
  • [44:21] Extrovert vs. Introvert
  • [44:53] What’s the most unique party Virginia’s ever thrown or attended
  • [45:15] Smuggler Mine aka “Housewife Highway”
  • [46:30] Come on, Max
  • [46:55] Connect with Virginia at Partytrick.com, VirginiaTrafton.com, and Instagram @Partytrick
  • [47:36] What are Virginia’s Final Thoughts
  • [48:01] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And 5 stars on Apple Podcasts & Spotify if you’re feeling super nice
  • [48:17] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [48:19] Connect with me on Instagram, Twitter, and LinkedIn @MaxBranstetter
  • [48:24] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [48:30] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Virginia Frischkorn on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And unleash your Partytrick(s) with them to never-ending rounds of applause. Until next time, Let your business Run Wild…and Bring on the Bongos!!