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		<title>Sasha Siddhartha &#8211; Wild Business Growth Podcast #317: Thrive Market Co-Founder, Healthy &#038; Sustainable Online Groceries</title>
		<link>https://maxpodcasting.com/sasha-siddhartha/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 01 Jan 2025 02:35:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[Sasha Siddhartha]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<category><![CDATA[Thrive Market]]></category>
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					<description><![CDATA[Sasha Siddhartha, the Co-Founder &#038; CTO of Thrive Market, joins the Wild Business Growth podcast to share his journey from growing up in several countries to building the online organic grocery store with over 1.6 million members.]]></description>
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<p>Solve a problem you&#8217;re personally passionate about. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a>&nbsp;podcast guest, Sasha Siddhartha. Sasha is the Co-Founder &amp; CTO of Thrive Market. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>,&nbsp;and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 317: Sasha Siddhartha – Thrive Market Co-Founder, Healthy &amp; Sustainable Online Groceries</h2>



<p>Sasha Siddhartha, the Co-Founder &amp; CTO of Thrive Market, joins the show to share his journey from growing up in several countries to building the online healthy &amp; sustainable grocery store with over 1.6 million members. Hear how to immerse yourself in a new culture, create a company mission that attracts a strong team, use a membership model, invent new recipes, and the longest coding sprint Sasha’s ever done.&nbsp;This episode covers everything from Microsoft to plantain chips. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What countries did Sasha grow up in</li><li>Germinated!</li><li>What makes Thrive Market different</li><li>How much testing has Sasha done on the Thrive Market site</li><li>What has driven the growth of Thrive Market</li><li>Emerging Fred Syndrome</li><li>What&#8217;s the biggest difference between working in a giant corporation vs. working in the startup world</li><li>How do you pronounce Sasha&#8217;s real name</li></ul>



<p>Connect with Sasha at <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">ThriveMarket.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/sashasiddhartha" target="_blank">LinkedIn</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/sasha-siddhartha-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Diplomat Mom</strong><ul><li>[0:32] Email me at <a rel="noreferrer noopener" href="mailto:ma&#120;&#64;&#104;&#105;&#112;po&#100;i&#114;ect&#46;&#99;om" target="_blank">&#109;&#97;x&#64;&#109;&#97;&#120;p&#111;&#100;&#99;as&#116;&#105;n&#103;.co&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:41] Connect with Sasha at <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">ThriveMarket.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/sashasiddhartha" target="_blank">LinkedIn</a></li><li>[2:05] Thank you, <a rel="noreferrer noopener" href="https://www.linkedin.com/in/alyssa-kluge2024" target="_blank">Alyssa Kluge</a>!</li><li>[2:22] <a rel="noreferrer noopener" href="https://thrivemarket.com/p/thrive-market-sweet-potato-chips" target="_blank">Coconut Oil Sweet Potato Chips</a>, <a rel="noreferrer noopener" href="https://thrivemarket.com/p/thrive-market-non-gmo-cassava-chips-sea-salt-4-oz-bag" target="_blank">Cassava Chips</a></li><li>[2:44] How did Sasha&#8217;s mom being a diplomat impact his upbringing</li><li>[4:03] How do you immerse yourself in a new culture</li><li>[5:10] What countries did Sasha grow up in</li><li>[6:33] What are the most popular languages in <a rel="noreferrer noopener" href="https://www.incredibleindia.gov.in/en" target="_blank">India</a></li><li>[7:40] What drew Sasha to <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">entrepreneurship</a></li><li>[8:34] <a rel="noreferrer noopener" href="https://www.cs.stanford.edu/" target="_blank">Stanford University Computer Science</a></li><li>[9:08] <a rel="noreferrer noopener" href="https://www.microsoft.com/" target="_blank">Microsoft</a></li><li>[9:59] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/v/venturecapital.asp" target="_blank">VC</a> (Venture Capital)</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-1024x538.png" alt="SquadShot Sasha Siddhartha" class="wp-image-10043" width="717" height="377" srcset="https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha.png 1200w, https://maxpodcasting.com/wp-content/uploads/2025/01/SquadShot-Sasha-Siddhartha-500x263@2x.png 1000w" sizes="(max-width: 717px) 100vw, 717px" /><figcaption>Thrive Market is Thriving</figcaption></figure></div>



<ul><li><strong>The Thrive Market Story</strong><ul><li>[11:12] Germinated!</li><li>[11:30] Shoutout, Fashion</li><li>[11:38] How did Sasha get involved with <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">Thrive Market</a></li><li>[12:34] <a rel="noreferrer noopener" href="https://www.linkedin.com/in/nicholasgreen" target="_blank">Nick Green</a></li><li>[13:21] <a rel="noreferrer noopener" href="https://thrivemarket.com/c/influencer-favorites" target="_blank">Influencers</a></li><li>[14:53] What makes Thrive Market different</li><li>[16:04] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/s/stock-keeping-unit-sku.asp" target="_blank">SKU</a> (Stock Keeping Unit)</li><li>[17:44] <a rel="noreferrer noopener" href="https://ai.google/" target="_blank">AI</a> (Artificial Intelligence)</li><li>[18:12] <a rel="noreferrer noopener" href="https://developers.google.com/machine-learning/crash-course" target="_blank">Machine Learning</a> (ML)</li><li>[19:28] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/r/revenue.asp" target="_blank">Revenue</a></li><li>[20:02] How has Sasha grown Thrive Market as <a rel="noreferrer noopener" href="https://www.forbes.com/sites/emmawoollacott/article/chief-technology-officer-cto/" target="_blank">CTO</a> (Chief Technical Officer)</li><li>[22:39] How do you use a <a rel="noreferrer noopener" href="https://thrivemarket.com/quiz/quickstart/household-members" target="_blank">membership model</a></li><li>[23:20] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/p/profitcentre.asp" target="_blank">Profit Center</a>, <a rel="noreferrer noopener" href="https://www.investopedia.com/investing/what-is-a-cash-flow-statement/" target="_blank">Cash Flow</a></li><li>[25:41] What has driven the growth of Thrive Market</li><li>[26:12] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/v/valueproposition.asp" target="_blank">Value Proposition</a> aka Value Prop</li><li>[26:48] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/m/marketing.asp" target="_blank">Marketing</a></li><li>[28:40] How much testing has Sasha done on the Thrive Market site</li><li>[29:14] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Sasha</li></ul><ul><li>[29:15] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[29:17] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1024x536.jpg" alt="Thrive Market" class="wp-image-10045" width="719" height="376" srcset="https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1024x536.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-400x209.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-768x402.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-500x262.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-400x209@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1280x670.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1920x1005.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-768x402@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-1024x536@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-500x262@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2025/01/Thrive-Market-800x419@2x.jpg 1600w" sizes="(max-width: 719px) 100vw, 719px" /></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[29:37] What&#8217;s a quirk Sasha has</li><li>[30:08] Sorry</li><li>[30:47] Shoutout, Grandpa Fred &amp; Emerging Fred Syndrome (EFS)</li><li>[31:18] What&#8217;s a Weird Talent Sasha has</li><li>[32:04] How do you find new recipes</li><li>[32:28] What&#8217;s Sasha&#8217;s biggest pet peeve</li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[33:52] What&#8217;s the biggest difference between working in a giant corporation vs. working in the startup world</li><li>[34:50] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt11280740/" target="_blank">Severance</a></em></li><li>[34:54] Shoutout, Andrew!</li><li>[35:10] What&#8217;s the worst way someone&#8217;s messed up pronouncing Siddhartha</li><li>[35:25] <em><a rel="noreferrer noopener" href="https://www.amazon.com/Siddhartha-Novel-Hermann-Hesse/dp/0553208845" target="_blank">Siddhartha</a></em> by Hermann Hesse</li><li>[35:34] How do you pronounce Sasha&#8217;s real name</li><li>[36:08] <a rel="noreferrer noopener" href="https://thrivemarket.com/p/thrive-market-plantain-chips-lightly-salted" target="_blank">Plantain Chips</a></li><li>[36:45] What&#8217;s the longest <a rel="noreferrer noopener" href="https://www.reddit.com/r/webdev/comments/xl1wm1/what_are_coding_sprints_really/" target="_blank">coding sprint</a> Sasha&#8217;s ever done</li><li>[38:14] Connect with Sasha at <a rel="noreferrer noopener" href="https://thrivemarket.com/" target="_blank">ThriveMarket.com</a> and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/sashasiddhartha" target="_blank">LinkedIn</a></li></ul><ul><li>[38:35] What are Sasha&#8217;s Final Thoughts</li></ul><ul><li>[39:03] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[39:12] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Sasha</li></ul><ul><li>[39:18] Check out the <em>Wild Business Growth</em> podcast<em>&nbsp;</em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[39:19]&nbsp;Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>,&nbsp;<a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[39:20] Save time with your high-quality podcast. Email me at <a href="mailto:max&#64;&#109;a&#120;&#112;&#111;dcas&#116;i&#110;&#103;&#46;c&#111;&#109;">&#109;a&#120;&#64;&#109;axpodca&#115;&#116;&#105;&#110;&#103;.&#99;&#111;m</a> to bring your podcast to life and use it as a business-building tool</li><li>[39:24] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Sasha Siddhartha - Wild Business Growth Podcast #317: Thrive Market Co-Founder, Healthy &amp; Sustainable Online Groceries" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:&#109;&#97;x&#64;&#109;axp&#111;dc&#97;&#115;&#116;&#105;n&#103;.&#99;&#111;&#109;">&#109;&#97;&#120;&#64;&#109;&#97;x&#112;o&#100;&#99;a&#115;&#116;&#105;&#110;&#103;.com</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Sasha Siddhartha on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And try out Thrive Market with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
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