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• Wild Business Growth podcast Summary

Episode 308: Hannah Redmond – Care Package Customizer, Happy Box Co-Founder

Hannah Redmond, the Co-Founder and Chief Strategy Officer of Happy Box, joins the show to share her journey from creating a breakup care package for her sister Ariel to building the one-stop shop for gifting with her. Hear the Valentine’s Day breakup that inspired Happy Box, how to build an eCommerce website, how to create your own fulfillment center, how to start a business with your sibling, and some fun facts about SNICKERS. This episode covers everything from gift boxes to Frank Sinatra. Here’s a small sample of what you will hear in this episode:

• What makes a great care package
• OH BOY MAX
• What was the inflection point that turned Happy Box into a real business
• How does Happy Box decide the care packages they offer
• The Energizer Bunny
• How is Happy Box able to do what they do
• What does the Happy mean in Happy Box
• Shoutout, Grandpa Henry!

Connect with Hannah at HappyBoxStore.com, on Instagram @HappyBox, and on LinkedIn.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & The Breakup Box
  • [0:27] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with Hannah at HappyBoxStore.com, on Instagram @HappyBox, and on LinkedIn
  • [2:53] ShopRite, Trader Joe’s
  • [3:10] What Valentine’s Day breakup inspired Happy Box
  • [3:38] University of Maryland
  • [4:09] College Park, MD
  • [4:53] DIY (Do It Yourself)
  • [5:18] Statute of Limitations
  • [5:50] Who breaks up with someone on Valentine’s Day
  • [6:08] What makes a great care package

• The Happy Box Story
  • [7:02] A true gift
  • [7:19] OH BOY MAX
  • [7:25] What was the inflection point that turned Happy Box into a real business
  • [7:56] MBA (Masters of Business Administration), Entrepreneurship
  • [8:04] Market Research
  • [8:44] Millennial
  • [9:44] Etsy
  • [10:02] Breakup Kit
  • [12:16] HTML (Hypertext Markup Language), Myspace, Myspace Top 8
  • [12:43] How do you build an eCommerce site (eComm)
  • [13:35] The Lean Startup by Eric Ries
  • [13:52] MVP (Minimum Viable Product)
  • [14:02] Podcasts, Lean Methodology, Coursera, Agile Development
  • [14:28] Parsons School of Design
  • [15:40] WebDev (Website Development)
  • [16:08] Shopify
  • [17:00] What went into the tech (technology) behind Happy Box
  • [17:15] LLC (Limited Liability Company)
  • [17:40] Babson Entrepreneurship, Harvard Entrepreneurship
  • [18:00] SNICKERS, ExxonMobil
  • [18:22] Wix
  • [19:30] Shopify Plus
  • [19:46] Couldn’t resist
  • [20:15] Brand Management, Sun Products Corporation
  • [20:23] IU (Indiana University)
  • [20:48] Networking
  • [21:08] “Angelic” as Hannah said
  • [21:40] How does Happy Box decide the care packages they offer
  • [23:08] HR (Human Resources), Startup
  • [24:28] IBM (International Business Machines)
  • [26:02] Energizer Bunny
  • [26:35] How is Happy Box able to do what they do
  • [28:45] OUCH
  • [29:28] 3PL (Third-Party Logistics)
  • [30:52] DTC (Direct-to-Consumer)
  • [31:03] Influencer, Jennifer Aniston (Jen Aniston)
  • [32:04] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Hannah
  • [32:06] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [33:00] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• Inspiration & Creativity: Working with a Sibling
  • [33:15] Co-FOUNDer Hannah Redmond
  • [33:35] How do you start a business with your sibling
  • [34:25] Creative Brief, Ad Agencies, Super Bowl Ads
  • [38:22] Not to be graphic
  • [38:37] What does the Happy mean in Happy Box
  • [38:52] UPS (United Parcel Service)
• Rapid-Fire Q&A
  • [41:59] What’s a fun fact about SNICKERS
  • [42:25] Patrick Ewing Commercial aka Patrick Chewing
  • [42:48] MARS, KIND
  • [43:01] Shoutout, Grandpa Henry!
  • [43:22] Absolut Vodka
  • [43:40] Fun Size SNICKERS Bars
  • [44:05] What’s the must-eat restaurant in Hoboken
  • [44:15] Otto Strada, Fiore’s
  • [44:34] What’s Hannah’s favorite time of the year in Hoboken
  • [45:01] Timothée Chalamet filming as Bob Dylan in Hoboken
  • [45:40] What’s the best remedy for a papercut (Not Doctor-certified)
  • [46:27] What’s a Weird Talent Hannah is much better than Ariel at
  • [47:01] PATH Train (Port Authority Trans-Hudson)
  • [47:25] My email typo
  • [48:14] Connect with Hannah at HappyBoxStore.com, on Instagram @HappyBox, and on LinkedIn
  • [48:38] What are Hannah’s Final Thoughts
  • [49:56] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [50:04] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Hannah
  • [50:14] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [50:15] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [50:16] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [50:20] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Hannah Redmond on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And gift them a Happy Box. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #113: Nick Coleman – Punny Foodpreneur, Founder of Snaffling Pig

Nick Coleman, the Founder and CEO of Snaffling Pig, joins the show to share his journey from loving pork crackling as a kid to disrupting the UK snack industry and becoming a Dragons’ Den success story. Hear how to come up with new product ideas, grow distribution, handle impostor syndrome, Nick’s experience on Dragons’ Den, and why he faked his marriage. This episode covers everything from his start at Medical Supermarket to his favorite flavor of Snaffling Pig. Here’s a small sample of what you will hear in this episode:

• The lengths Nick will go to have fun and get business results
• How do you grow your brand by introducing new products
• Where is Snaffling Pig sold
• How does Dragon’s Den compare to Shark Tank
• How did Snaffling Pig hit their stride in the warehouse
• The Yaldi beer story
• Does Nick get impostor syndrome
• Some forklift fun

Connect with Nick on LinkedIn and at SnafflingPig.co.uk.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:28] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [0:41] 311
  • [0:48] Connect with Nick on LinkedIn and at SnafflingPig.co.uk
  • [1:08] Virgin Foodpreneur Award
  • [1:30] CEO (Chief Executive Officer)
  • [1:53] Soggy Sorrows
  • [1:58] Thank you Jane Bayler – The Smart Connector
  • [2:15] Why did Nick fake his marriage
  • [3:16] Business Plan
  • [3:30] Has Nick always taken risks to get business results
  • [4:36] See below picture for Nick’s warehouse gear/podcast interview attire
  • [5:00] Accounting
  • [5:35] Michael Scott Forklift Scene from The Office
  • [6:11] Where did the idea for Medical Supermarket come from
  • [6:27] Marks & Spencer (M&S)
  • [7:04] Udhi Silva
  • [7:41] GP (General Practitioner)
  • [8:36] Pork Crackling, Pork Rinds
  • [8:45] Brand Purpose
  • [8:57] A pun!
  • [9:16] What growth lessons did Nick learn from Medical Supermarket
  • [9:42] Bottom Line, Top Line
• The Snaffling Pig Story
  • [10:57] Why did Nick switch from medical supplies to pork
  • [11:05] Pork Scratching
  • [11:25] Coke (Coca-Cola)
  • [12:11] BrewDog
  • [12:50] Veganism
  • [14:08] What early feedback did Snaffling Pig get at the pub
  • [16:53] Tech (Technology)
  • [16:56] Minimum Viable Product (MVP)
  • [17:57] When did Nick realize Snaffling Pig had the potential to go bigtime
  • [19:28] Selfridges
  • [19:38] Selfridges Foodhall
  • [21:08] Pork Crackling Advent Calendar, Piggin’ Hampers
  • [21:56] Snaffling Pig Beer, Cider, Sauces
  • [22:02] How does Snaffling Pig come up with their new product ideas
  • [22:47] Snaffling Pig Apple Sauce
  • [23:21] Pareto Principle, 80-20 Rule
  • [24:05] Overhead
  • [24:07] Revenge of the Accountants
  • [24:18] Pig Bluey BBQ
  • [25:00] How has Snaffling Pig been able to grow distribution
  • [25:52] Retailer
  • [26:02] Direct-to-Consumer (DTC)
  • [26:14] On-Trade
  • [26:28] Commodity
  • [26:32] Recession
  • [26:45] Consumer Packaged Goods (CPG)
  • [27:06] Consumer
  • [27:42] How was Nick’s experience on Dragons’ Den (UK Shark Tank)
  • [28:14] Nick Jenkins, Moonpig
  • [29:16] PR (Public Relations)
  • [29:42] What did Nick and his team do best to secure a deal on Dragons’ Den
  • [30:15] BBC
  • [32:26] What is Startup Logistics
  • [33:18] Crowdfunding
  • [33:24] Hospitality Sector
  • [34:48] Gold Rush
  • [35:37] Snaffling Pig Warehouse
  • [36:17] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [37:37] ALDI, Lidl
  • [37:46] Anti-Establishment IPA
  • [37:52] LinkedIn
  • [38:06] BrewDog Yaldi IPA
  • [38:25] Tesco
  • [38:32] Piss-Take
• Rapid-Fire Q&A
  • [39:56] How is Snaffling Pig so creative when coming up with product ideas
  • [40:22] What is a weird talent Nick has
  • [40:42] Impostor Syndrome
  • [41:45] Marvelous Maple Double Cooked Porky Puff
  • [42:03] Twisted Tail Pale Ale
  • [42:15] Session Ale
  • [42:44] Connect with Nick on LinkedIn and at SnafflingPig.co.uk
  • [42:56] Brexit
  • [43:10] What are Nick’s final thoughts
  • [43:41] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [43:44] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [43:48] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [43:52] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool.

Thanks for listening to Nick Coleman on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!