• Episode Summary & Player
• Full Transcript
• Show Notes
• Wild Business Growth podcast Summary

Episode 319: Alan Kraft & Jim Kabakow – Media Horizons, Bin 113, Wine Across America

Alan Kraft & Jim Kabakow, the Co-Founders & Managing Partners of Bin 113, join the show to share their journey from starting, growing, and selling Media Horizons to building the wine marketing company for wineries in all 50 states. Hear how to start a marketing agency, how to add more services to your business, how to sell your business, the marketing opportunity for wineries in the US, and Alan & Jim’s favorite wine regions outside the US. This episode covers everything from expensive wine to the Super Bowl. Here’s a small sample of what you will hear in this episode:

• Why are Alan & Jim so passionate about wine
• Where did the idea to start your own marketing agency come from
• How do you find your first clients
• What is Bin 113
• Sandra Guibord
• The Law of Syllogism
• What’s Alan’s favorite wine story about Jim
• College Baseball

Connect with Alan & Jim on LinkedIn, Bin113.com, and check out Wine Across America.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Wine
  • [0:26] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:35] Connect with Alan & Jim on LinkedIn, Bin113.com, and check out Wine Across America
  • [3:08] Why are Alan & Jim so passionate about wine

• The Media Horizons Story
  • [6:24] Where did the idea to start your own marketing agency come from
  • [8:08] What got Jim to join Media Horizons
  • [8:33] Angel Investors
  • [8:58] Internet
  • [9:31] CEO (Chief Executive Officer)
  • [11:00] Wall Street
  • [11:10] How do you find your first clients
  • [12:38] IBM Selectric Typewriter
  • [14:32] How do you add more services to your business
  • [15:49] How did Alan & Jim grow Media Horizons
  • [16:39] Zoom
  • [17:41] How do you sell your business
  • [19:27] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Alan & Jim
  • [19:28] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • [19:30] Such an honor speaking at Podcast Movement ’23 in Denver! Sign up to grab the slides from my session at MaxPodcasting.com/PM23

• The Bin 113 Story & Wine Across America
  • [20:44] Why is wine an appealing industry to work in
  • [21:33] Airfield Estates
  • [22:38] The Winery at Bull Run
  • [23:15] What does Jim love about the wine business
  • [23:28] Wine & Spirit Educational Trust (WSET)
  • [25:38] How do you get the WSET Level 2 Award in Wines
  • [26:34] How big is the WSET Level 2 Pin
  • [26:54] What is Bin 113
  • [28:52] Jeff Giordano
  • [31:07] What is Wine Across America
  • [31:15] Sandra Guibord
  • [31:37] The Law of Syllogism
  • [32:38] “Virginia – The Birthplace of Wine in America“
  • [33:42] Subscribe to Wine Across America on YouTube
• Rapid-Fire Q&A
  • [35:09] What’s Alan’s favorite wine story about Jim
  • [37:02] Phil Simms, Armen Keteyian
  • [37:44] What position did Jim play in baseball
  • [38:02] What’s the difference in competition level between high school baseball & college baseball
  • [39:18] “Alan Kraft – Founder and Chief Revenue Officer of Media Horizons” on The Marketing Playbook with Mark Friedman
  • [39:31] What’s the craziest Super Bowl Alan has been to
  • [41:03] Burgundy, France, Beaune, France
  • [41:35] Emilia-Romagna, Bologna, Italy, Veneto, Italy, Amarone Wine
  • [41:55] Jerez, Spain (Sherry)
  • [42:15] Connect with Alan & Jim on LinkedIn, Bin113.com, and check out Wine Across America
  • [42:28] What are Alan & Jim’s Final Thoughts
  • [42:53] Follow the Wild Business Growth podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [43:02] The Wild Business Growth podcast is on YouTube! Subscribe @MaxBranstetter to watch full video interviews with Wild entrepreneurs like Alan & Jim
  • [43:08] Check out the Wild Business Growth podcast on Goodpods, where you can see what your favorite people are listening to
  • [43:10] Connect with me on LinkedIn, Instagram, Twitter (aka X), and Threads @MaxBranstetter and TikTok @WildBusinessGrowth
  • [43:13] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [43:17] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity. It’s where podcasting meets entrepreneurship – and terrible puns
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding and professional-looking podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Alan Kraft & Jim Kabakow on the Wild Business Growth podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth podcast and tell a friend about it. And watch Wine Across America with them. Until next time, Let your business Run Wild…and Bring on the Bongos!!

• Episode Summary & Player
• Show Notes
• Wild Business Growth Podcast Summary

Episode 165: Neal Schaffer – Influencer Marketing Influencer, The Age of Influence

Neal Schaffer, the Influencer Marketing Expert and Bestselling Author of The Age of Influence, joins the show to share his journey from living in Japan to helping entrepreneurs partner with influencers to grow their businesses. Hear how to use influencer marketing in your business, find the right influencers, create momentum with podcast guesting and Amazon reviews, Neal’s favorite Japanese meal, and his fantasy baseball obsession. This episode covers everything from margaritas in Laguna Beach to speaking Japanese. Here’s a small sample of what you will hear in this episode:

• What was Neal’s favorite part of living in Japan
• How do you do influencer marketing the right way
• What is an influencer
• Podcasters & Authors loving reviews 🙂
• What is something about Japanese & Mandarin that’s surprising for English speakers
• How do you know what influencers are right for your business
• What is Neal’s favorite part of living in Orange County
• How did he market The Age of Influence

Connect with Neal at NealSchaffer.com, social media at @NealSchaffer, and check out his book and podcast.

Enjoy the shoooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Japan
  • [0:30] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:44] Connect with Neal at NealSchaffer.com, social media at @NealSchaffer, and check out his book and podcast
  • [1:57] The Dude, Influencer Marketing
  • [2:21] Hunky-Dory
  • [2:26] The Age of Influence
  • [2:45] Where did Neal get the idea to live in Japan
  • [3:35] Tiananmen Demonstration
  • [4:39] What was Neal’s favorite part of living in Japan
  • [5:21] Digital Marketing, Social Media Marketing
  • [5:49] That’s a half-arse reference
  • [6:05] Entrepreneurs
  • [6:17] Prisoner of War (POW)
• Influencer Marketing & The Age of Influence
  • [7:47] Marketing Influencer
  • [7:54] What is an influencer
  • [8:06] Mass Media, Instagrammer, TikToker
  • [8:25] Social Media, Mark Cuban, Podcast Movement (PM)
  • [8:37] Twitter
  • [8:46] Podcast, YouTube Video
  • [9:20] Content Creator
  • [9:29] Consulting
  • [9:56] Networking
  • [10:06] Leads
  • [10:25] Entrepreneur Podcasts, Marketing Podcasts
  • [11:19] How do you do influencer marketing the right way
  • [11:52] John Lee Dumas (JLD) on Episode #19 of the Wild Business Growth Podcast
  • [12:18] Amazon, Apple
  • [12:26] Blog Posts
  • [13:04] Podcasters love reviews 🙂 hint hint
  • [13:24] Neal loves reviews 🙂 hint hint
  • [13:40] Seth Godin
  • [14:35] Alli Webb (Episode #138), Susan Bennett (Episode #33), Isabel Garvey (Episode #103) on the Wild Business Growth Podcast
  • [14:51] PR (Public Relations)
  • [15:00] How do you know what influencers are right for your business
  • [15:28] Product, Service
  • [15:38] Hashtag Searches
  • [16:11] Target Customer
  • [16:22] Alexa.com, Amazon Web Services (AWS), Chrome Extension
  • [16:52] Chartable
  • [17:00] Apple Podcasts
  • [17:23] vidIQ, TubeBuddy
  • [17:57] Case Studies
  • [18:28] Kobe Bryant
  • [18:49] Exactly 55 episodes
  • [18:59] Precalculus (Precalc)
  • [19:36] Marines
  • [20:01] Tipping Point
  • [20:26] We will be doing no such precalc
  • [20:33] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Wild Business Shoutout of the Week
  • [21:47] Creative Marketing
  • [21:54] How did Neal market The Age of Influence
  • [22:48] Internet
  • [23:08] HarperCollins Leadership, The Common Path to Uncommon Success by John Lee Dumas (JLD)
  • [23:37] The New York Times
  • [24:14] Marketing
  • [24:28] Client
  • [24:38] Irvine, CA, Laguna Beach, CA
  • [24:49] Word of Mouth
  • [25:12] Amazon Reviews
  • [25:45] VA (Virtual Assistant)
  • [26:01] LinkedIn
  • [26:55] LinkedIn Ad Campaign, University Professors
  • [27:18] Facebook Ads
  • [27:28] ROI (Return on Investment)
  • [28:31] yelp
  • [28:43] Bazinga
  • [28:57] Podcast Guesting
  • [29:43] Mark Zuckerberg (Zuck)

• Rapid-Fire Q&A
  • [30:03] Oh baby!
  • [30:15] Okonomiyaki
  • [30:27] Osaka, Japan
  • [30:51] Worcestershire Sauce, Bonito Flakes
  • [31:00] Neal on Instagram
  • [31:08] What is something about Japanese & Mandarin that’s surprising for English speakers
  • [31:28] Awwwwwwwwwwwwww
  • [32:09] We’re going to think it over
  • [32:37] What is Neal’s biggest pet peeve
  • [32:40] Emails
  • [32:55] Email Marketing
  • [33:14] Automated Emails
  • [33:34] Autoresponder
  • [33:52] Dad Jokes
  • [33:53] Hippo Direct
  • [34:17] Sanebox, Gmail, SaneBlackHole
  • [35:17] Fantasy Baseball
  • [35:39] Data
  • [36:07] BetPrep, Michael Salfino
  • [36:22] Topps Baseball Cards
  • [36:48] Ibrahimović, 1958 World Cup Champion
  • [37:05] Shoutout Adam!
  • [37:08] What is Neal’s favorite part of living in Orange County
  • [38:02] Buy The Age of Influence on Amazon
  • [38:18] Connect with Neal at NealSchaffer.com, social media at @NealSchaffer, and check out his book and podcast
  • [38:52] Blue Ocean Strategy at Podcast Movement
  • [39:00] Bottom Line
  • [39:07] What are Neal’s Final Thoughts
  • [39:37] Follow the Wild Business Growth Podcast and tell a friend about the podcast
  • [39:54] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [39:58] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [40:01] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Neal Schaffer on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. Perhaps they’ll give you a baseball card. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #119: Paul Thomson – Online Course Creators Hub, Digital Nomad

Paul Thomson, the Founder of the Online Course Creators Hub, joins the show to share his journey from nearly becoming a school principal to coaching online course creators to bring in millions in sales. Hear how to create a successful online course, validate your online course idea, market your online course, stick to your calendar, and the longest flight he’s ever been on. This episode covers everything from course creation tips to Paul’s favorite part of living in Edinburg. Here’s a small sample of what you will hear in this episode:

• How did Paul almost become a school principal
• What did he do at Buffer
• How do you create an online course
• How do you make your online course more engaging
• How do you market your online course
• How do you validate your online course idea
• How do you become a digital nomad
• Why is Burger King celebrating their competitors

Connect with Paul at @ThePaulThomson on Instagram and Facebook and at ThePaulThomson.com.

Enjoy the shooooow! Check out the show notes below for much more detail.

Show Notes

• Intro & Buffer
  • [0:28] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [0:47] Connect with Paul at @ThePaulThomson on Instagram and Facebook and at ThePaulThomson.com
  • [1:10] Forbes, Thrive Global
  • [1:25] Check out the Dorm app
  • [1:52] Sir Paul
  • [2:16] Edinburgh, Scotland
  • [2:30] Stephanie Liu on the Wild Business Growth Podcast
  • [2:46] How did Paul almost become a school principal
  • [3:26] Education Industry
  • [3:39] Google, Microsoft
  • [3:53] Why was Paul given so much responsibility in school
  • [4:49] Tech (Technology)
  • [5:02] Content Marketing, Social Media
  • [5:05] How was Paul’s experience working at Buffer
  • [5:29] Blogging, EdTech (Education Technology)
  • [5:45] Unlimited Vacation, MacBook, Transparent Salary
  • [6:08] Time Zones in Australia
  • [6:45] Remote Working, Company Culture, Marketing
  • [6:57] API (Application Programming Interface), Engineering
  • [7:18] Digital Nomad
  • [7:21] Bali
  • [7:43] What was the school staff’s reaction when Paul chose social media over the principal job
  • [8:07] SaaS (Software as a Service), Startups, Peter Thiel, Masters of Scale with Reid Hoffman, Silicon Valley
• How do you create an Online Course
  • [10:07] Online Course Creators Hub
  • [10:09] Where was Paul first exposed to online courses
  • [10:32] What is a Business Coach
  • [11:26] Agency Model
  • [11:33] Thinkific, Point-and-Click
  • [12:03] Podcast, Video Series
  • [12:17] How do you create your first online course
  • [12:30] Bob’s your uncle!
  • [13:45] Live Video, Audience Feedback
  • [14:15] 93% of people won’t finish an online course
  • [14:42] How do you create an online course
  • [15:13] Thinkific Studio for Online Course Creators
  • [16:14] How do you validate your online course
  • [16:21] Email, Waitlist
  • [17:12] Beta Launch Model
  • [17:45] Flagship Course, Testimonials, Case Studies
  • [18:14] Website, Social Proof
  • [18:24] What are best practices for creating an online course
  • [18:56] Online Education
  • [19:21] Museum Curator
  • [19:40] Bonus Content, Lead Generator, Mini-Course
  • [20:28] What equipment do you need for an online course
  • [20:58] Frame Rate, DPI (Dots Per Inch), Nanometer
  • [21:33] Talking Head, Slides
  • [22:23] Multiple Camera Angles (Multi-cam)
  • [23:04] iPhone Camera, DSLR (Digital Single-Lens Reflex), 4K
  • [23:27] Pat Flynn’s keynote at Podcast Movement Virtual aka #PMvirtual
  • [24:09] How detailed should your online course slides be
  • [25:15] In Fake Life
  • [26:33] How do you create an engaging online course
  • [26:59] Gamification
  • [27:42] Tony Robbins, Dean Graziosi, Jenna Kutcher & Russell Brunson
  • [30:00] How do you market an online course
  • [30:50] YouTube, Travel Vlogger, Instagram
  • [31:16] Superfans by Pat Flynn
  • [31:30] eBooks
  • [32:12] DM (Direct Messages)
  • [32:40] Profitability, Monthly Recurring Revenue (MRR), Paid Acquisition
  • [33:04] Facebook Ads
  • [33:24] Masterclass
  • [33:33] Hot Leads
  • [34:07] Can you create a successful online course without a large following
  • [34:21] Of course! Nice pun, Paul
  • [34:39] Podcasting, LinkedIn
  • [34:54] Holy Grail
  • [35:08] Advertising
  • [35:43] Here’s a microphone for $49 at the time of posting this
  • [35:54] Amazon
  • [37:24] Infrastructure
  • [37:54] Evangelists
  • [38:01] Proof of Concept
  • [38:12] Copywriter, Graphic Design, Sales
  • [38:40] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [39:32] How do you become a digital nomad
  • [39:41] Financial Security
  • [39:58] Remote Company
  • [40:27] Calendar
  • [40:50] Expenses
  • [41:00] Content Plan
  • [41:52] What hobbies does Paul have regardless of where he’s located
  • [42:35] Remote Personal Trainer
  • [43:50] Hidden Gem about being a Podcast Producer
• Wild Business Shoutout of the Week
  • [44:13] Burger King
  • [44:23] Why does Burger King want you to eat at its competitors
  • [44:28] Tweet
  • [44:45] McDonald’s, Subway, Pizza Hut, Five Guys
  • [45:14] Retweet
  • [45:51] Rob & Kennedy on the Wild Business Growth Podcast
  • [46:08] Fast Food
• Rapid-Fire Q&A
  • [46:34] What is the longest flight Paul has ever been on
  • [46:49] What is the biggest adjustment from growing up in a small town to visiting the biggest cities in the world
  • [47:19] Incisors, Bicuspids, Wisdom Teeth
  • [47:24] What weird talents does Paul have
  • [48:04] Connect with Paul at @ThePaulThomson on Instagram and Facebook and at ThePaulThomson.com
  • [48:44] Voice Memos, “Down in the DM” by Yo Gotti
  • [49:00] What are Paul’s final thoughts
  • [49:35] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [49:38] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [49:43] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [49:47] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Paul Thomson on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #115: Christina Garnett – Social Listening Butterfly, Space Nerd

Christina Garnett, the Social Listening Analyst and Digital Marketing Strategist, joins the show to share her journey from teaching math to strengthening the digital strategies of Fortune 500 brands. Hear why you should use social listening, the best social listening tools, how to read your consumers’ minds, her NASA Social experience, and how to get better at meditating. This episode covers everything from social listening tips to Marvel characters. Here’s a small sample of what you will hear in this episode:

• What is Christina’s “weird” background
• What did she get to see at NASA
• Why is social listening important for your brand
• Social Listening vs. Social Monitoring
• How should you split your time between social media platforms
• Why should you keep a notebook next to your bed
• How did Nike edit their most time-consuming ad ever
• What is Christina’s favorite Foo Fighters album

Connect with Christina on Twitter and Instagram at @ThatChristinaG, and on LinkedIn and Medium.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

• Intro
  • [0:30] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [0:48] Connect with Christina on Twitter and Instagram at @ThatChristinaG, and on LinkedIn and Medium
  • [0:55] Kevin Garnett
  • [0:57] Social Listening, Digital Marketing, INBOUND
  • [2:19] Twitter
  • [2:21] Why does Christina have a weird background
  • [3:07] Marketing
  • [3:17] Critical Theory
  • [3:52] Instagram, Facebook
  • [4:35] HubSpot Academy
  • [4:50] Analytics, Data
  • [5:17] Why is Christina’s husband a creator
  • [5:24] Graphic Designer
  • [5:37] M.F.A. in Illustration
  • [5:52] Content Creators
  • [6:57] Wacky Waving Inflatable Arm-Flailing Tubemen
  • [7:25] Social Media
  • [7:32] How has Christina’s transition from offline to online been
  • [8:27] Dyslexia, Dyspraxia, Asperger’s
  • [8:38] Orton-Gillingham Method (OG)
  • [8:47] Content Marketers
  • [10:45] How was Christina’s experience at NASA Social
  • [11:01] Influencer
  • [12:19] SpaceX CRS-18, Nickelodeon Slime
  • [12:36] Reach
  • [14:22] SpaceX
  • [14:49] Marvel
• Social Listening
  • [16:02] What is social listening
  • [16:07] Keywords, Mentions
  • [16:19] Target Audience, Competitors
  • [16:35] Market Research
  • [16:40] Merriam-Webster, Chuck Norris
  • [16:48] Why should you do social listening
  • [17:06] Social Monitoring
  • [17:35] Airbnb
  • [18:10] SEO (Search Engine Optimization)
  • [19:07] Surveys, Confirmation Bias
  • [19:49] Sonic the Hedgehog social listening
  • [21:02] How do you read your consumers’ minds
  • [21:12] Emails
  • [23:01] Starbucks, Dunkin’
  • [23:12] Pain Point
  • [23:53] TikTok
  • [24:02] Brands, Customer
  • [24:14] Banner Ad
  • [24:57] What can you do as a brand to make consumers feel like you get them
  • [27:00] Digital Footprint
  • [27:10] Chef José Andrés, Nobel Peace Prize
  • [28:49] Nonprofit
  • [30:07] What are the best social listening tools
  • [30:12] Talkwalker, Talkwalker Alerts, Google Alerts
  • [30:39] Hashtags
  • [30:58] Content Pillars
  • [31:02] Product, Service
  • [31:18] Native Search
  • [31:54] Audience
  • [32:02] Mention, Agorapulse, TweetDeck
  • [32:19] Sentiment, Tonality
  • [33:01] Mr. Peanut reinventions
  • [33:07] KPI (Key Performance Indicator)
  • [33:28] Quibi
  • [35:52] Magic 8-Ball
  • [35:54] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool

• Inspiration & Creativity: People, Hobbies, and Resources
  • [36:39] How do you be and stay creative
  • [36:50] The Creative Curve by Allen Gannett
  • [36:59] LinkedIn
  • [37:11] CEO (Chief Executive Officer), Netflix
  • [37:36] Blog, Reddit, Medium
  • [38:02] Why does consuming content help you create content
  • [39:12] How do you divide your time between social media platforms
  • [40:14] Meditate
  • [41:20] Xbox
  • [41:52] Nick Uhas on the Wild Business Growth Podcast – Episode #88
• Wild Business Shoutout of the Week
  • [43:44] Nike split-screen composite ad
  • [45:33] Project Management
  • [45:48] Video Editing, Legal, Video Distribution, Paid and Organic
  • [47:06] Marketing Twitter
  • [48:00] Content Marketing
  • [48:35] Podcast Producer
  • [48:38] Episode 100 Special of the Wild Business Growth Podcast
• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [50:00] What are Christina’s weird talents
  • [50:27] INFJ
  • [51:22] What are Christina’s pet peeves
  • [51:52] Alfred
  • [52:21] Dana & I at our new apartment building
  • [53:02] Video Call, Ring Light
  • [53:15] What are Christina’s quirks
  • [54:02] Gen X (Generation X), Millennial, Xennial
• Rapid-Fire Q&A
  • [54:36] Greatest Hits by Foo Fighters
  • [54:57] In Your Honor by Foo Fighters, Echoes, Silence, Patience & Grace by Foo Fighters
  • [55:32] Spider-Man, Peter Parker, Kryptonite
  • [55:52] Thor’s Sister, Neil Gaiman, Spawn, Guardians of the Galaxy, Hela, Angela/Angel
  • [56:45] How do you get better at meditating
  • [56:55] Do Not Disturb on your phone
  • [57:42] Connect with Christina on Twitter and Instagram at @ThatChristinaG, and on LinkedIn and Medium
  • [58:16] What are Christina’s final thoughts
  • [58:54] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [58:56] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [58:58] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [59:00] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool.

Thanks for listening to Christina Garnett on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur or innovator joins the Wild Business Growth Podcast to share the crazy creative and unusual ways they grew their business, and provides tips for you to do it, too. Hear the woman who became the voice of Siri, the man who’s reinventing the sandcastle, how GaryVee’s partners are turning the wine world upside down, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

Episode #114: Lars Silberbauer – Leading LEGO to Social Media Stardom

This episode is dedicated to Grandma Barb. Lars Silberbauer, the Digital Marketing Leader, joins the show to share his journey leading LEGO from zero social media presence to the top brand on social media. Hear how he got LEGO to embrace social media, they got their first million fans, how to stay playful, discover new gadgets, and his favorite LEGO set. This episode covers everything from his memories at LEGO to his favorite new tech. Here’s a small sample of what you will hear in this episode:

• Did Lars always aspire to work at LEGO
• His proudest moment at LEGO
• How he got LEGO executives to commit to social media
• What instruments does he know how to play
• Why is the TikTok watermark brilliant branding
• How did LEGO get millions of fans and followers on social media
• What are Lars’s favorite hobbies
• What was his favorite part of living in Copenhagen

Connect with Lars on social media at @LarsSilberbauer, LarsSilberbauer.com, and WAVE7.org.

Enjoy the show! Check out the show notes below for much more detail.

Show Notes

• Intro & LEGO Social Media
  • [0:19] This episode is dedicated to Grandma Barb. We love you, Grandma
  • [0:53] My dad’s eulogy to his mom, Grandma Barb
  • [2:29] Email me at max@maxpodcasting.com for help using your podcast as a business-building tool
  • [2:35] Connect with Lars on social media at @LarsSilberbauer, LarsSilberbauer.com, and WAVE7.org
  • [3:03] Digital Marketing
  • [3:14] LEGO
  • [3:27] Did Lars always aspire to work at LEGO
  • [4:31] Danish Broadcasting Corporation (DR)
  • [4:46] Social Media, YouTube
  • [5:08] What drew Lars to the music space
  • [5:44] Symphony Orchestra
  • [6:19] What instruments does Lars know how to play
  • [7:11] Brand Efficacy
  • [7:15] What did LEGO social media look like when Lars joined
  • [7:32] Facebook Page, Twitter
  • [8:50] What were Lars’s first priorities with LEGO social media
  • [9:08] CEO (Chief Executive Officer)
  • [9:47] Facebook Algorithm
  • [11:20] Consumers, Brands
  • [12:12] How did LEGO get millions of fans and followers on social media
  • [12:38] Facebook Organic Reach
  • [12:49] Facebook Admin
  • [13:14] Agency
  • [14:18] LEGOLAND
  • [15:02] Marketing
  • [15:20] What social media strategies did LEGO use
  • [16:23] Consumer Behavior
  • [16:37] Brand DNA
  • [19:52] What LEGO marketing campaign became a big success but previously wouldn’t have
  • [21:21] Company Culture
  • [22:05] What was Lars’s proudest moment at LEGO
  • [23:26] Why did Adweek name LEGO the #1 brand on social media
  • [24:00] Facebook, Snapchat, Google
  • [24:22] Innovation
  • [24:53] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
• Inspiration & Creativity: People, Hobbies, and Resources
  • [25:05] How do you stay playful and creative
  • [25:27] Oculus Quest, Oculus Rift
  • [25:32] VR (Virtual Reality)
  • [26:10] Masterclass
  • [26:31] How do you discover new tech gadgets and gear
  • [27:30] Tech (Technology)
  • [27:49] What are Lars’s favorite hobbies
  • [28:20] VJing (Video Jockeying)
  • [28:53] Motherboard, RAM Socket

• Wild Business Shoutout of the Week
  • [29:47] TikTok
  • [29:52] Why is TikTok’s watermark genius
  • [30:14] TV Campaign, Billboard Campaign
  • [31:20] Impressions
  • [31:53] Instagram
  • [32:06] Branded Content
  • [32:35] Peer-to-Peer Communication
  • [33:14] FedEx, UPS
  • [33:33] Amazon
  • [34:17] Wieden+Kennedy
• Rapid-Fire Q&A
  • [34:47] What is Lars’s favorite LEGO set of all time
  • [35:17] LEGO Millenium Falcon from Star Wars
  • [35:36] What was Lars’s favorite part of living in Copenhagen
  • [36:06] Spenser & I in Copenhagen
  • [37:00] RØDE NT-USB mic
  • [37:25] Ring Light
  • [38:02] “The Dry Cleaner from Des Moines” by Joni Mitchell, Jaco Pastorius
  • [39:12] Connect with Lars on social media at @LarsSilberbauer, LarsSilberbauer.com, and WAVE7.org
  • [39:38] Starbucks
  • [39:54] What are Lars’s final thoughts
  • [40:05] Subscribe to the Wild Business Growth Podcast and tell a friend about the podcast
  • [40:09] Check out the Wild Business Growth Podcast on GoodPods, where you can see what your favorite people are listening to
  • [40:13] Connect with me on Instagram, Twitter, and LinkedIn at @MaxBranstetter
  • [40:21] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • Theme music: Freestyle Percussion Magik – Jungle Tribe – provided by Jamendo

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but dreading the time commitment? I’ve got you covered. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool.

Thanks for listening to Lars Silberbauer on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, subscribe to the Wild Business Growth Podcast and tell a friend. Until next time, Let your business Run Wild…and Bring on the Bongos!!