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Episode 248: Corrine Heck – Disruptive Florist, Founder of Details Flowers Software

Corrine Heck, the Founder and CEO of Details Flowers Software, joins the show to share her journey from growing up with her family’s flower nursery to creating the premier software for florists. Hear how to disrupt an industry with your software, get better at delegating, grow your team, organize your emails, and the most underrated flower. This episode covers everything from Dendrobium Orchids to giant beards. Here’s a small sample of what you will hear in this episode:

• Why are Corrine and Dana sisters
• Has Corrine always had a thing for flowers
• What pain point inspired Details Flowers Software
• How do you add more features to your software
• What was the inflection point for Details Flowers Software
• I am like gosh
• What’s Corrine’s biggest pet peeve
• Scabiosa

Connect with Corrine at DetailsFlowers.com and on Instagram @DetailsFlowers.

Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript here.

Show Notes

• Intro & Flowers
  • [0:29] Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool
  • [0:39] Connect with Corrine at DetailsFlowers.com and on Instagram @DetailsFlowers
  • [1:53] Bazinga
  • [2:12] Why are Corrine and Dana sisters
  • [2:26] AOII (Alpha Omicron Pi), University of Florida (UF), Elon University
  • [2:40] Has Corrine always had a thing for flowers
  • [3:07] Petals, Pistils, Stamen, Stigmas
  • [3:17] What is it about flowers that pulls at Corrine’s heart
  • [4:00] When did she first get interested in software
  • [4:42] Margin
  • [4:52] Why does Corrine like Microsoft Excel
  • [4:57] Google Sheets

• The Details Flowers Software Story
  • [6:01] Shoutout Dana and Husbands in general!
  • [6:39] What pain point inspired Details Flowers Software
  • [7:24] Dendrobium Orchid, Star Wars
  • [8:37] What was the biggest driver in creating Details Flowers Software
  • [9:49] Economy
  • [10:01] Not paperwork!
  • [10:34] Nooooo!
  • [10:47] Wild
  • [11:14] Cascading Flowers
  • [11:39] How do you add more features to your software
  • [13:31] What was the inflection point for Details Flowers Software
  • [13:49] Automation
  • [14:28] Oh no
  • [14:38] SaaS (Software-as-a-Service)
  • [14:52] How do you grow your team
  • [15:07] Salary
  • [16:28] How do you get better at delegating
  • [16:51] How’d that get in there
  • [17:12] I am like gosh
  • [18:10] You take that back!
  • [18:44] Advertising
  • [19:30] How do you disrupt an industry with your SaaS platform
  • [20:37] FTD, Teleflora
  • [21:24] Publix, The Ritz-Carlton
  • [21:59] So excited to speak at Podcast Movement 2023! It’s August 21-24 in Denver. Register and join the fun at PodcastMovement.com
  • [22:01] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity

• The Unusual: Pet Peeves, Quirks, and Weird Talents
  • [23:05] What’s a quirk Corrine has
  • [23:19] Emails
  • [23:47] OCD (Obsessive-Compulsive Disorder)
  • [23:56] I have a folder!
  • [24:12] Starbucks
  • [24:32] What’s a Weird Talent Corrine has
  • [25:10] Psych
  • [25:12] What’s Corrine’s biggest pet peeve
  • [25:26] HOA (Homeowners Association)
• Rapid-Fire Q&A
  • [27:00] Ormond Beach, FL
  • [27:16] Garden Rose
  • [27:40] Scabiosa (on repeat)
  • [28:00] Podcasts, 2 Fat Guys Talking Flowers
  • [28:19] What’s something most people don’t know about Gainesville, FL
  • [28:47] Panhellenic System
  • [28:54] Coffee Talk with Crystal
  • [29:07] Dana Branstetter – Wild Business Growth Podcast #213: Wedding Recap
  • [29:39] Connect with Corrine at DetailsFlowers.com and on Instagram @DetailsFlowers
  • [30:31] What are Corrine’s Final Thoughts
  • [31:11] Follow the Wild Business Growth Podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify
  • [31:29] Check out the Wild Business Growth Podcast on Goodpods, where you can see what your favorite people are listening to
  • [31:33] Connect with me on Instagram, Twitter (aka X), and LinkedIn @MaxBranstetter
  • [31:35] Save time with your high-quality podcast. Email me at max@maxpodcasting.com to bring your podcast to life and use it as a business-building tool
  • [31:40] Sign up for the Podcasting to the Max newsletter at MaxPodcasting.com/Newsletter and receive How to Edit Your Podcast in Audacity
  • Theme music: Freestyle Percussion Magik – “Jungle Tribe” – provided by Jamendo

What is the Wild Business Growth Podcast?

Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the Wild Business Growth Podcast to share the wildly creative and unusual ways they grew their business – and teaches you how to do it, too. Hear the minds behind WordPress, Stacy’s Pita Chips, Drybar, the voice of Bart Simpson, and more wild stories. Hosted by Max Branstetter (that’s me), Founder and Podcast Producer at MaxPodcasting.

How do you start a podcast?

Interested in starting a professional-sounding podcast for your brand, but don’t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at max@maxpodcasting.com to save time with your high-quality podcast and use it as a business-building tool.

Thanks for listening to Corrine Heck on the Wild Business Growth Podcast. To hear more Wild stories like this one every Wednesday morning, follow the Wild Business Growth Podcast and tell a friend about it. And buy them some Scabiosas. Until next time, Let your business Run Wild…and Bring on the Bongos!!