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		<title>Ben Lamm &#8211; Wild Business Growth Podcast #356: Woolly Mammoth De-Extinction, Colossal Biosciences</title>
		<link>https://maxpodcasting.com/ben-lamm/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 25 Feb 2026 08:05:00 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Animals]]></category>
		<category><![CDATA[Ben Lamm]]></category>
		<category><![CDATA[Colossal]]></category>
		<category><![CDATA[Colossal Biosciences]]></category>
		<category><![CDATA[De-Extinction]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Exit]]></category>
		<category><![CDATA[Scientist]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=11476</guid>

					<description><![CDATA[Ben Lamm, the Founder &#038; CEO of Colossal Biosciences, joins the Wild Business Growth podcast to share his journey from 5 successful exits to creating the company trying to de-extinct the woolly mammoth.]]></description>
										<content:encoded><![CDATA[
<p>Bringing back woolly mammoths. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a>&nbsp;podcast guest, Ben Lamm. Ben is the Founder &amp; CEO of Colossal Biosciences. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>, and watch on <a rel="noreferrer noopener" href="https://www.youtube.com/channel/UCPJ7ovuCpHVg7SJchnF2BZg" target="_blank">YouTube</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth </em>podcast Summary</a></li></ul>



<h2 id="episode-summary">Episode 356: Ben Lamm &#8211; Woolly Mammoth De-Extinction, Colossal Biosciences</h2>



<p>Ben Lamm, the Founder &amp; CEO of Colossal Biosciences, joins the show to share his journey from 5 successful exits to creating the company trying to de-extinct the woolly mammoth. Hear how to become a serial entrepreneur, the impact of bringing back woolly mammoths, whether the world is ready for de-extinction, mind-blowing aspects of genetics &amp; DNA, and the other species Ben wants to bring back.&nbsp;This episode covers everything from the dire wolf to artificial wombs. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What is mass extinction</li><li>How would woolly mammoths help the environment</li><li>What needs to happen to bring back the woolly mammoth</li><li>Big Hairy Audacious Goals</li><li>What would Ben&#8217;s college-aged Accounting-studying self think about present day Ben</li></ul>



<p>Connect with Ben at <a rel="noreferrer noopener" href="https://colossal.com/" target="_blank">Colossal.com</a>, on X <a rel="noreferrer noopener" href="https://x.com/colossal" target="_blank">@Colossal</a>, and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/benlamm/" target="_blank">LinkedIn</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/ben-lamm-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



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<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Serial Entrepreneurship</strong><ul><li>[0:28] Email me at <a rel="noreferrer noopener" href="mailto:max&#64;h&#105;p&#112;o&#100;&#105;r&#101;&#99;&#116;.&#99;o&#109;" target="_blank">&#109;ax&#64;ma&#120;pod&#99;&#97;stin&#103;&#46;c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li></ul><ul><li>[0:39] Connect with Ben at <a rel="noreferrer noopener" href="https://colossal.com/" target="_blank">Colossal.com</a>, on X <a rel="noreferrer noopener" href="https://x.com/colossal" target="_blank">@Colossal</a>, and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/benlamm/" target="_blank">LinkedIn</a></li><li>[2:22] How do you have successful exits as an <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">entrepreneur</a></li><li>[4:38] How do you become a <a href="https://www.forbes.com/sites/tomchavez/2023/07/25/what-it-takes-to-be-a-successful-serial-entrepreneur/" target="_blank" rel="noreferrer noopener">serial entrepreneur</a> </li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm-1024x538.png" alt="SquadShot Ben Lamm" class="wp-image-11496" width="689" height="362" srcset="https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm.png 1200w, https://maxpodcasting.com/wp-content/uploads/2026/02/SquadShot-Ben-Lamm-500x263@2x.png 1000w" sizes="(max-width: 689px) 100vw, 689px" /><figcaption>Ben &amp; friends</figcaption></figure></div>



<ul><li><strong>The Colossal Biosciences Story</strong><ul><li>[5:32] Betty Brennan – <a rel="noreferrer noopener" href="https://maxpodcasting.com/betty-brennan/" target="_blank"><em>Wild Business Growth</em> podcast #116</a>: Museum Experience Mogul, Founder of <a rel="noreferrer noopener" href="https://taylorstudios.com/" target="_blank">Taylor Studios</a></li><li>[6:26] What is <a rel="noreferrer noopener" href="https://colossal.com/" target="_blank">Colossal Biosciences</a></li><li>[6:45] What is <a rel="noreferrer noopener" href="https://colossal.com/de-extinction/" target="_blank">mass extinction</a></li><li>[9:35] How would <a rel="noreferrer noopener" href="https://colossal.com/mammoth/" target="_blank">woolly mammoths</a> help the environment</li><li>[11:33] Is the world ready for <a rel="noreferrer noopener" href="https://colossal.com/de-extinction/" target="_blank">de-extinction</a></li><li>[14:26] How does de-extinction work</li><li>[18:38] How similar is the <a rel="noreferrer noopener" href="https://colossal.com/direwolf/" target="_blank">dire wolf</a> to the gray wolf</li><li>[21:28] What needs to happen to bring back the woolly mammoth</li><li>[23:09] <a rel="noreferrer noopener" href="https://colossal.com/george-church/" target="_blank">George Church</a></li><li>[23:25] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/b/big-hairy-audacious-goal-bhag.asp" target="_blank">Big Hairy Audacious Goals</a> (BHAG)</li><li>[23:38] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Ben every Friday</li></ul><ul><li>[23:40] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>[23:41] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-1024x781.jpg" alt="Dire Wolf" class="wp-image-11498" width="609" height="464" srcset="https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-1024x781.jpg 1024w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-400x305.jpg 400w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-768x586.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-500x382.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-400x305@2x.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-1280x977.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-1920x1465.jpg 1920w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-768x586@2x.jpg 1536w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-1024x781@2x.jpg 2048w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-500x382@2x.jpg 1000w, https://maxpodcasting.com/wp-content/uploads/2026/02/Dire-Wolf-800x610@2x.jpg 1600w" sizes="(max-width: 609px) 100vw, 609px" /><figcaption>The Dire Wolf</figcaption></figure></div>



<ul><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[23:48] What&#8217;s something surprising about <a rel="noreferrer noopener" href="https://colossal.com/de-extinction/" target="_blank">genetics</a> &amp; DNA</li><li>[24:52] What other animals does Ben want to <a rel="noreferrer noopener" href="https://colossal.com/species/" target="_blank">de-extinct</a></li><li>[25:31] What would his college-aged <a rel="noreferrer noopener" href="https://admissions.web.baylor.edu/degrees/accounting" target="_blank">Accounting</a>-studying self think about present day Ben</li><li>[26:07] Connect with Ben at <a rel="noreferrer noopener" href="https://colossal.com/" target="_blank">Colossal.com</a>, on X <a rel="noreferrer noopener" href="https://x.com/colossal" target="_blank">@Colossal</a>, and on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/benlamm/" target="_blank">LinkedIn</a></li></ul><ul><li>[26:25] What are Ben&#8217;s Final Thoughts</li></ul><ul><li>[27:10] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[27:17] The <em>Wild Business Growth</em> podcast is on YouTube! <a rel="noreferrer noopener" href="https://www.youtube.com/@maxbranstetter" target="_blank">Subscribe @MaxBranstetter</a> to watch full video interviews with Wild entrepreneurs like Ben</li></ul><ul><li>[27:26] Check out the <em>Wild Business Growth</em> podcast<em> </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[27:27] Connect with me on <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.threads.net/@maxbranstetter" target="_blank">Threads</a> @MaxBranstetter and <a rel="noreferrer noopener" href="https://www.tiktok.com/@wildbusinessgrowth" target="_blank">TikTok</a> @WildBusinessGrowth</li></ul><ul><li>[27:28] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;ax&#64;maxpod&#99;&#97;s&#116;i&#110;g.com">max&#64;&#109;&#97;xp&#111;dcas&#116;&#105;&#110;&#103;&#46;c&#111;m</a> to bring your podcast to life and use it as a business-building tool</li><li>[27:29] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em>. It&#8217;s where podcasting meets entrepreneurship &#8211; and terrible puns</li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><a href="https://maxpodcasting.com/wild-business-growth-podcast/"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Ben Lamm - Wild Business Growth Podcast #356: Woolly Mammoth De-Extinction, Colossal Biosciences" class="wp-image-4217" width="519" height="519"/></a></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth</em> podcast?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth </em>podcast to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding and professional-looking podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:m&#97;x&#64;max&#112;&#111;&#100;cas&#116;in&#103;&#46;c&#111;&#109;">&#109;ax&#64;&#109;axpo&#100;casting.c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Ben Lamm on the <em>Wild Business Growth</em> podcast.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth</em></a> podcast and tell a friend about it. And talk about your favorite Late Pleistocene species with them. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Robert Forto &#8211; Wild Business Growth Podcast #253: Dog Musher, Alaska Dog Works and First Paw Media</title>
		<link>https://maxpodcasting.com/robert-forto/</link>
		
		<dc:creator><![CDATA[Max Branstetter]]></dc:creator>
		<pubDate>Wed, 20 Sep 2023 09:33:44 +0000</pubDate>
				<category><![CDATA[Wild Business Growth Podcast]]></category>
		<category><![CDATA[Alaska]]></category>
		<category><![CDATA[Animals]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Podcast Movement]]></category>
		<category><![CDATA[Robert Forto]]></category>
		<category><![CDATA[Serial Entrepreneur]]></category>
		<guid isPermaLink="false">https://maxpodcasting.com/?p=7678</guid>

					<description><![CDATA[Robert Forto, the Dog Musher and Founder of Alaska Dog Works and First Paw Media, joins the Wild Business Growth Podcast to share his journey from starting a dog training business to training for the Iditarod.]]></description>
										<content:encoded><![CDATA[
<p>35 sled dogs in the wilderness of Alaska &#8211; and a podcast that&#8217;s built businesses. That&#8217;s the story of this week&#8217;s <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> guest, Robert Forto. Robert is a Dog Musher and the Founder of Alaska Dog Works and First Paw Media. Listen to the episode on <a rel="noreferrer noopener" href="https://podcasts.apple.com/us/podcast/wild-business-growth-podcast/id1422144338?mt=2" target="_blank">Apple Podcasts</a>, <a rel="noreferrer noopener" href="https://open.spotify.com/show/6mSUsqYobBljhKIuK9sKJV" target="_blank">Spotify</a>, <a rel="noreferrer noopener" href="https://podcasts.google.com/?feed=aHR0cDovL3dpbGRidXNpbmVzc2dyb3d0aHBvZGNhc3QubGlic3luLmNvbS9yc3M%3D" target="_blank">Google Podcasts</a>, and your other favorite <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank">podcast platforms</a>.</p>



<ul><li><a href="#episode-summary">Episode Summary &amp; Player</a></li><li><a href="#full-transcript">Full Transcript</a></li><li><a href="#show-notes">Show Notes</a></li><li><a href="#podcast-summary"><em>Wild Business Growth Podcast</em> Summary</a></li></ul>



<h2 id="episode-summary">Episode 253: Robert Forto – Dog Musher, Alaska Dog Works and First Paw Media</h2>



<p>Robert Forto, the Dog Musher and Founder of Alaska Dog Works and First Paw Media, joins the show to share his journey from starting a dog training business to training for the Iditarod. Hear how to conquer your fear of roller coasters, build your business with a podcast, structure your business so you can go on vacation, keep going when it’s 30 below zero, and the magic of margarita snow. This episode covers everything from Foo Fighters to Siberian Huskies. Here&#8217;s a small sample of what you will hear in this episode:</p>



<ul><li>What is the Rock n&#8217; Roller Tour</li><li>How do you prepare for a big life move</li><li>What got Robert interested in podcasting as a business-building tool</li><li>How do you grow a podcast to millions of downloads</li><li>Are the dogs or mushers more important in the Iditarod</li><li>What&#8217;s the hardest part of being a musher</li><li>Where can you see the Northern Lights in Alaska</li><li>What chatroom did Robert &amp; his wife Michele meet in</li></ul>



<p>Connect with Robert on social media <a rel="noreferrer noopener" href="https://twitter.com/robertforto" target="_blank">@RobertForto</a>.</p>



<h2 id="full-transcript"></h2>



<p>Enjoy the shoooooow! Check out the show notes below for much more detail. You can also find the full transcript <a href="https://maxpodcasting.com/robert-forto-transcript/" target="_blank" rel="noreferrer noopener">here</a>.</p>



<iframe allow="autoplay *; encrypted-media *; fullscreen *; clipboard-write" frameborder="0" height="175" style="width:100%;max-width:660px;overflow:hidden;border-radius:10px;" sandbox="allow-forms allow-popups allow-same-origin allow-scripts allow-storage-access-by-user-activation allow-top-navigation-by-user-activation" src="https://embed.podcasts.apple.com/us/podcast/robert-forto-dog-musher-alaska-dog-works-and-first-paw-media/id1422144338?i=1000628526687"></iframe>



<h2 id="show-notes"><strong>Show Notes</strong></h2>



<ul><li><strong>Intro &amp; Rock n&#8217; Roller Tours</strong><ul><li>[0:30] Email me at <a rel="noreferrer noopener" href="mailto:&#109;a&#120;&#64;&#104;ip&#112;&#111;&#100;&#105;rec&#116;.c&#111;&#109;" target="_blank">max&#64;&#109;a&#120;podca&#115;&#116;i&#110;g&#46;c&#111;&#109;</a> to save time with your high-quality podcast and use it as a business-building tool</li><li>[0:39] Connect with Robert on social media <a rel="noreferrer noopener" href="https://twitter.com/robertforto" target="_blank">@RobertForto</a></li></ul><ul><li>[2:58] What is the <a rel="noreferrer noopener" href="https://rockncoasters.com/" target="_blank">Rock n&#8217; Roller Tour</a></li><li>[3:40] <a rel="noreferrer noopener" href="https://www.ford.com/f-150/" target="_blank">Ford F-150</a></li><li>[3:58] <a rel="noreferrer noopener" href="https://www.enterprise.com/en/home.html" target="_blank">Enterprise Rent-A-Car</a></li><li>[4:42] <a rel="noreferrer noopener" href="https://www.metallica.com/" target="_blank">Metallica</a>, <a rel="noreferrer noopener" href="https://foofighters.com/" target="_blank">Foo Fighters</a>, <a rel="noreferrer noopener" href="https://www.godsmack.com/" target="_blank">Godsmack</a>, <a rel="noreferrer noopener" href="https://www.toolband.com/" target="_blank">TOOL</a></li><li>[5:15] &#8220;<a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=Y7JG63IuaWs" target="_blank">Lateralus</a>&#8221; by TOOL</li><li>[5:47] <a rel="noreferrer noopener" href="https://www.visitkingsisland.com/rides-experiences/the-beast" target="_blank">The Beast</a> in <a rel="noreferrer noopener" href="https://www.visitkingsisland.com/" target="_blank">Kings Island</a></li><li>[6:16] Shoutout, Ohio!</li><li>[6:28] <a rel="noreferrer noopener" href="https://www.montgomeryinn.com/" target="_blank">Montgomery Inn</a></li><li>[6:30] Has Robert been to <a rel="noreferrer noopener" href="https://www.cedarpoint.com/" target="_blank">Cedar Point</a></li><li>[7:06] <a rel="noreferrer noopener" href="https://my.clevelandclinic.org/health/body/23038-adrenaline" target="_blank">Adrenaline</a></li><li>[7:12] <a rel="noreferrer noopener" href="https://www.cedarpoint.com/rides-experiences/steel-vengeance" target="_blank">Steel Vengeance</a> at Cedar Point, <a rel="noreferrer noopener" href="https://www.cedarpoint.com/rides-experiences/valravn" target="_blank">Valravn</a> at Cedar Point</li><li>[7:40] How do you conquer a fear of roller coasters</li><li>[8:16] <a rel="noreferrer noopener" href="https://www.kingsdominion.com/rides-experiences/intimidator-305" target="_blank">Intimidator 305</a> at <a href="https://www.kingsdominion.com/" target="_blank" rel="noreferrer noopener">Kings Dominion</a></li><li>[8:47] <a href="https://www.scubadiving.com/" target="_blank" rel="noreferrer noopener">Scuba Diving</a></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-1024x538.png" alt="Robert Forto - Wild Business Growth Podcast #253: Dog Musher, Alaska Dog Works and First Paw Media" class="wp-image-7692" width="732" height="385" srcset="https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-1024x538.png 1024w, https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-400x210.png 400w, https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-768x403.png 768w, https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-500x263.png 500w, https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-400x210@2x.png 800w, https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media.png 1200w, https://maxpodcasting.com/wp-content/uploads/2023/09/Robert-Forto-Alaska-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-500x263@2x.png 1000w" sizes="(max-width: 732px) 100vw, 732px" /><figcaption>From Alaska to Hoboken</figcaption></figure></div>



<ul><li><strong>The Alaska Dog Works &amp; First Paw Media Story</strong><ul><li>[9:28] What brought Robert to Alaska</li><li>[11:01] How do you prepare for a big life move</li><li>[12:28] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/d/down_payment.asp" target="_blank">Down Payment</a></li><li>[13:27] Did the sled dogs take Robert to Alaska</li><li>[14:14] How much of his time is divided between his dog training and dog mushing</li><li>[15:08] <a rel="noreferrer noopener" href="https://www.mindtools.com/aejjzul/body-language#:~:text=Body%20language%20is%20a%20range,on%20unspoken%20issues%20or%20feelings." target="_blank">Body Language</a></li><li>[15:24] <em>Livin&#8217; with a pack of sled dogs</em></li><li>[15:35] How has Robert grown <a rel="noreferrer noopener" href="https://alaskadogworks.com/" target="_blank">Alaska Dog Works</a></li><li>[16:28] <a rel="noreferrer noopener" href="https://www.digitalmarketing.org/blog/how-to-create-a-customer-avatar" target="_blank">Avatar</a></li><li>[16:56] <a rel="noreferrer noopener" href="https://podcastmovement.com/" target="_blank">Podcast Movement</a></li><li>[17:08] <a rel="noreferrer noopener" href="https://firstpaw.media/" target="_blank">First Paw Media</a>, <em><a rel="noreferrer noopener" href="https://dogworksradio.com/" target="_blank">Dog Works Radio</a></em></li><li>[17:14] What got Robert interested in podcasting as a business-building tool</li><li>[17:25] <a rel="noreferrer noopener" href="https://marketing.yellowpages.com/en/print-directory-advertising" target="_blank">Yellow Pages Ads</a></li><li>[18:32] <a rel="noreferrer noopener" href="https://www.tiktok.com/en/" target="_blank">TikTok</a>, <a rel="noreferrer noopener" href="https://www.instagram.com/" target="_blank">Instagram</a></li><li>[19:24] How do you grow a podcast to millions of downloads</li><li>[20:14] <a rel="noreferrer noopener" href="https://www.ama.org/the-definition-of-marketing-what-is-marketing/" target="_blank">Marketing</a></li><li>[20:33] <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0097351/" target="_blank">Field of Dreams</a></em></li><li>[20:46] Always Be Alliterating</li><li>[21:02] How do you stay consistent with your podcast</li><li>[22:01] That&#8217;s hungry!</li><li>[23:27] How do you add more podcasts to your mix</li><li>[24:20] <a rel="noreferrer noopener" href="https://www.mentoring.org/" target="_blank">Mentors</a></li><li>[25:21] It&#8217;s true</li><li>[25:30] Spit it out, Max</li><li>[25:38] How do you make time for podcasting</li><li>[26:34] <a rel="noreferrer noopener" href="https://adage.com/" target="_blank">Advertising</a></li><li>[26:44] <a rel="noreferrer noopener" href="https://www.netflix.com/" target="_blank">Netflix</a></li><li>[28:22] How do you structure your business so you can go on vacation</li><li>[28:42] Shoutout, Nicole!</li><li>[29:40] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/w/write-off.asp" target="_blank">Write-Off</a></li><li>[30:05] Shoutout, Jeff &amp; Emma!</li><li>[30:39] Such an honor speaking at Podcast Movement &#8217;23 in Denver! Sign up to grab the slides from my session at <a rel="noreferrer noopener" href="https://maxpodcasting.com/PM23/" target="_blank">MaxPodcasting.com/PM23</a></li></ul><ul><li>[30:41] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li></ul></li><li><strong>Training for the Iditarod</strong><ul><li>[31:53] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=-HMiX7iFOwo" target="_blank">Laser, Blazer</a></li><li>[32:14] When does Robert want to compete in the <a rel="noreferrer noopener" href="https://iditarod.com/" target="_blank">Iditarod</a></li><li>[32:47] <a rel="noreferrer noopener" href="https://www.jriditarod.org/" target="_blank">Jr. Iditarod</a></li><li>[32:58] <a rel="noreferrer noopener" href="https://www.alaska.edu/" target="_blank">University of Alaska</a> (UA), <a rel="noreferrer noopener" href="https://www.alaskapacific.edu/" target="_blank">Alaska Pacific University</a></li><li>[33:56] <a rel="noreferrer noopener" href="https://www.ironman.com/" target="_blank">IRONMAN</a>, <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Ultramarathon" target="_blank">Ultramarathon</a></li><li>[34:37] How do you train for the Iditarod</li><li>[36:09] Are the dogs or mushers more important in the Iditarod</li><li>[36:43] <a rel="noreferrer noopener" href="https://www.autoblog.com/ford/escort/" target="_blank">Ford Escort</a>, <a rel="noreferrer noopener" href="https://www.formula1.com/" target="_blank">Formula 1 Car</a> (F1)</li><li>[37:15] How do you decide when a dog is ready to run in the Iditarod</li><li>[37:32] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/h/humanresources.asp#:~:text=Key%20Takeaways,compensation%2C%20benefits%2C%20and%20terminations." target="_blank">HR</a> (Human Resources)</li><li>[37:43] <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Tom_Brady" target="_blank">Tom Brady</a></li><li>[38:08] <a rel="noreferrer noopener" href="https://www.nfl.com/schedules/monday-night-football/" target="_blank">Monday Night Football</a> (MNF), <a rel="noreferrer noopener" href="https://en.wikipedia.org/wiki/Aaron_Rodgers" target="_blank">Aaron Rodgers</a></li><li>[38:37] <a rel="noreferrer noopener" href="https://www.akc.org/dog-breeds/golden-retriever/" target="_blank">Golden Retriever</a>, <a rel="noreferrer noopener" href="https://www.nomealaska.org/home" target="_blank">Nome</a>, AK</li><li>[39:12] What&#8217;s the hardest part of being a musher</li><li>[39:18] <a rel="noreferrer noopener" href="https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/sleep-deprivation#:~:text=Sleep%20deprivation%20is%20a%20general,and%20circadian%20rhythm%20sleep%20disorders." target="_blank">Sleep Deprivation</a></li><li>[39:51] <a rel="noreferrer noopener" href="https://www.investopedia.com/terms/c/ceo.asp#:~:text=Key%20Takeaways,overall%20operations%20of%20a%20company." target="_blank">CEO</a> (Chief Executive Officer)</li><li>[40:34] How do you keep going when facing adversity</li><li>[41:50] <em>Hungry Like The Husky</em></li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-774x1024.jpg" alt="Robert Forto - Wild Business Growth Podcast #253: Dog Musher, Alaska Dog Works and First Paw Media" class="wp-image-7693" width="427" height="564" srcset="https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-774x1024.jpg 774w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-302x400.jpg 302w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-768x1016.jpg 768w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-500x662.jpg 500w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-800x1059.jpg 800w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-1280x1694.jpg 1280w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-1161x1536.jpg 1161w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media.jpg 1377w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-302x400@2x.jpg 604w, https://maxpodcasting.com/wp-content/uploads/2023/09/Alaska-Robert-Forto-Wild-Business-Growth-Podcast-253-Dog-Musher-Alaska-Dog-Works-and-First-Paw-Media-500x662@2x.jpg 1000w" sizes="(max-width: 427px) 100vw, 427px" /><figcaption>May the Forto be with you!</figcaption></figure></div>



<ul><li><strong>The Unusual: Pet Peeves, Quirks, and Weird Talents</strong><ul><li>[42:15] What&#8217;s a quirk Robert has</li><li>[42:56] <a rel="noreferrer noopener" href="https://www.imdb.com/" target="_blank">IMDb</a>, <a rel="noreferrer noopener" href="https://www.wikipedia.org/" target="_blank">Wikipedia</a></li><li>[43:02] Shoutout, Dana! <a rel="noreferrer noopener" href="https://apps.apple.com/us/app/imdb-movies-tv-shows/id342792525" target="_blank">IMDb App</a>, <a rel="noreferrer noopener" href="https://www.google.com/" target="_blank">Google</a></li><li>[43:46] What&#8217;s Robert&#8217;s biggest pet peeve</li><li>[44:05] No idea</li><li>[44:37] What&#8217;s a Weird Talent Robert has</li><li>[44:41] <a rel="noreferrer noopener" href="https://pearljam.com/" target="_blank">Pearl Jam</a>, <a rel="noreferrer noopener" href="https://www.nirvana.com/" target="_blank">Nirvana</a>, <a rel="noreferrer noopener" href="https://aliceinchains.com/" target="_blank">Alice in Chains</a></li></ul></li><li><strong>Rapid-Fire Q&amp;A</strong><ul><li>[45:12] <a rel="noreferrer noopener" href="https://www.youtube.com/watch?v=rGvblGCD7qM" target="_blank">Jam the radar</a> from <em><a rel="noreferrer noopener" href="https://www.imdb.com/title/tt0094012/" target="_blank">Spaceballs</a></em></li><li>[45:28] <a rel="noreferrer noopener" href="https://www.space.com/15139-northern-lights-auroras-earth-facts-sdcmp.html" target="_blank">Northern Lights</a></li><li>[45:38] <a rel="noreferrer noopener" href="https://www.poetryfoundation.org/poets/edgar-allan-poe" target="_blank">Edgar Allan Poe</a></li><li>[46:13] <a rel="noreferrer noopener" href="https://www.whittieralaska.gov/" target="_blank">Whittier</a>, AK</li><li>[46:37] <a href="https://www.britannica.com/biography/Kurt-Vonnegut" target="_blank" rel="noreferrer noopener">Kurt Vonnegut</a></li></ul><ul><li>[46:51] What makes <a href="https://www.akc.org/dog-breeds/siberian-husky/" target="_blank" rel="noreferrer noopener">huskies</a> great sled dogs</li><li>[47:17] &#8220;<a href="https://www.youtube.com/watch?v=J6EDW5WFb2M" target="_blank" rel="noreferrer noopener">Breed</a>&#8221; by Nirvana, &#8220;<a href="https://www.youtube.com/watch?v=hTWKbfoikeg" target="_blank" rel="noreferrer noopener">Smells Like Teen Spirit</a>&#8221; by Nirvana, <em><a href="https://en.wikipedia.org/wiki/Bleach_(Nirvana_album)" target="_blank" rel="noreferrer noopener">Bleach</a></em></li><li>[47:38] <a href="https://en.wikipedia.org/wiki/Kurt_Cobain" target="_blank" rel="noreferrer noopener">Kurt Cobain</a>, <a href="https://www.semrush.com/blog/content-creation/#:~:text=Content%20creation%20is%20the%20process,creation%20process%20involves%20different%20experts." target="_blank" rel="noreferrer noopener">Content Creation</a>, &#8220;<a href="https://www.youtube.com/watch?v=AJUpHxlJUNQ" target="_blank" rel="noreferrer noopener">Drain You</a>&#8221; by Nirvana</li><li>[48:37] <a href="https://en.wikipedia.org/wiki/Layne_Staley" target="_blank" rel="noreferrer noopener">Layne Staley</a></li><li>[48:43] How do you stay warm when it&#8217;s 30 below</li><li>[49:37] What chatroom did Robert &amp; his wife Michele meet in</li><li>[50:11] <a href="https://www.aol.com/" target="_blank" rel="noreferrer noopener">AOL</a>, <a href="https://www.yahoo.com/" target="_blank" rel="noreferrer noopener">Yahoo!</a></li><li>[51:11] <a href="https://en.wikipedia.org/wiki/Manti_Te%27o" target="_blank" rel="noreferrer noopener">Manti Te&#8217;o</a></li><li>[51:43] Connect with Robert on social media <a rel="noreferrer noopener" href="https://twitter.com/robertforto" target="_blank">@RobertForto</a></li><li>[52:08] <em><a href="https://www.imdb.com/title/tt0112453/" target="_blank" rel="noreferrer noopener">Balto</a></em></li></ul><ul><li>[52:50] What are Robert&#8217;s Final Thoughts</li><li>[53:19] Follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about the podcast. And show love (or roast me) by leaving 5 stars on Apple Podcasts and/or Spotify</li></ul><ul><li>[53:35] Check out the <em>Wild Business Growth Podcast </em>on <a rel="noreferrer noopener" href="https://www.goodpods.com/" target="_blank">Goodpods</a>, where you can see what your favorite people are listening to</li><li>[53:37] Connect with me on <a rel="noreferrer noopener" href="https://www.instagram.com/maxbranstetter/" target="_blank">Instagram</a>, <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">Twitter</a> (aka <a rel="noreferrer noopener" href="https://twitter.com/maxbranstetter" target="_blank">X</a>), and <a rel="noreferrer noopener" href="https://www.linkedin.com/in/max-branstetter-74150a57/" target="_blank">LinkedIn</a> @MaxBranstetter</li><li>[53:40] Save time with your high-quality podcast. Email me at <a href="mailto:&#109;ax&#64;m&#97;x&#112;&#111;d&#99;&#97;&#115;&#116;ing&#46;&#99;om">&#109;a&#120;&#64;&#109;a&#120;po&#100;ca&#115;&#116;&#105;&#110;&#103;&#46;com</a> to bring your podcast to life and use it as a business-building tool</li><li>[53:45] Sign up for the <em>Podcasting to the Max</em> newsletter at <a rel="noreferrer noopener" href="https://maxpodcasting.com/newsletter/" target="_blank">MaxPodcasting.com/Newsletter</a> and receive <em>How to Edit Your Podcast in Audacity</em></li><li>Theme music: Freestyle Percussion Magik &#8211; &#8220;Jungle Tribe&#8221; &#8211; provided by Jamendo</li></ul></li></ul>



<div class="wp-block-image"><figure class="aligncenter size-large is-resized"><img loading="lazy" src="https://maxpodcasting.com/wp-content/uploads/2021/04/Max-OFFICIAL-Wild-Business-Growth-Podcast-1024x1024.jpg" alt="Robert Forto - Wild Business Growth Podcast #253: Dog Musher, Alaska Dog Works and First Paw Media" class="wp-image-4217" width="519" height="519"/></figure></div>



<h2 id="podcast-summary"><strong>What is the <em>Wild Business Growth Podcast</em>?</strong></h2>



<p>Wild ideas. Wild growth. Every Wednesday morning a new entrepreneur joins the <em>Wild Business Growth Podcast</em> to share the wildly creative and unusual ways they grew their business &#8211; and teaches you how to do it, too. Hear the minds behind WordPress, Stacy&#8217;s Pita Chips, Drybar, NFL RedZone, Big Mouth Billy Bass, the voice of Bart Simpson, and more Wild stories. Hosted by <a rel="noreferrer noopener" href="https://maxpodcasting.com/about/" target="_blank">Max Branstetter</a> (that&#8217;s me), Founder and Podcast Producer at MaxPodcasting.</p>



<h2><strong>How do you start a podcast?</strong></h2>



<p>Interested in starting a professional-sounding podcast for your brand, but don&#8217;t want to deal with the time commitment of all those behind-the-scenes details? I’ve got you covered. Email me at <a href="mailto:ma&#120;&#64;&#109;axpod&#99;&#97;s&#116;&#105;ng.co&#109;">ma&#120;&#64;m&#97;&#120;&#112;o&#100;cas&#116;&#105;ng&#46;&#99;om</a> to save time with your high-quality podcast and use it as a business-building tool.</p>



<p>Thanks for listening to Robert Forto on the <em>Wild Business Growth Podcast</em>.<em> </em>To hear more Wild stories like this one every Wednesday morning, follow the <a rel="noreferrer noopener" href="https://maxpodcasting.com/wild-business-growth-podcast/" target="_blank"><em>Wild Business Growth Podcast</em></a> and tell a friend about it. And start training for the Iditarod together. Until next time, Let your business Run Wild&#8230;and <strong><em>Bring on the Bongos!!</em></strong></p>
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